Awards co-presenter Bonnie Fuller
TechWeb's Internet Evolution team (photos by Yumiko Tsukada)
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Winner: McGraw-Hill Construction for Architectural Record
Architectural Record succeeds not only in giving its professional audiences the mission-critical information they need but also by reminding them in so many ways of the passion and majesty of the field. They build the outlines of people’s lives. The site embraces the full range of architectural projects and segments, large and small. Among the most popular features on the site, “House of the Month” generates hundreds of discussion threads about the ways in which design decisions affect people’s everyday lives. At the other end of the scale, famous architects host video tours of their iconic buildings. AR is notable in its broad inclusionary spirit. Tools throughout the site invite commentary. Architects of all kinds and working at every scale can create profiles and upload examples off their work. Editors reach out into the blogosphere daily to curate the best independent voices and ideas throughout the Web. Weekly interviews with leading architects worldwide keep the site fresh with ideas from every level of the field. On the practical side, AR offers professionals a library of tests for continuing their education. We consider ArchitecturalRecord.com a model home in the b2b field. It demonstrates how important it is for a business site to understand the true breadth of its constituency and create multiple channels of content and community that turn a b2b publication into an interactive service.
Honorable Mentions:
CXO Media/CIO.com for CIO.com: In 2008, CIO successfully expanded its coverage of all things IT into richer content on career development, software development platforms, mobile, and distribution in social media. It more than doubled online activity at the site in a year.
Financial Week for Credit Crisis Coverage: FinancialWeek.com responded to the economic crisis of 2008 by rethinking its mission. The brand became a daily source of expertise on crisis point such as the money markets that many other business news sources overlooked.
Jobson Medical Information LLC for VisionMonday.com: The main news source for the optical industry puts its view of the business into sharp new frames in 2008, adding substantial video content and highlighting fascinating takes on general interest issues such as the eyewear of Olympics athletes and even Sarah Palin.
New England Journal of Medicine for NEJM.org: The unimpeachable editorial quality of the New England Journal of Medicine was substantially enhanced last year as the publisher exercised its understanding of the profession by reaching doctors in new ways: mobile, RSS, audio podcast summaries, Powerpoint downloads, RSS feeds and e-mail.
Penton Media for WardsAuto.com: Even as the auto industry itself foundered in 2008, WardsAuto’s detailed coverage of what the crisis and bailouts would mean to the industry proved more valuable than ever. Wards actually increased its subscription and ad revenue as the industry it covered ran off the road.
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