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BEST OF WEB

2011 Best of the Web Awards: Premium Content

Thursday, April 7, 2011
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Pensions & Investments – P&I Research Center

In order to serve its audience of pension fund managers, P&I went beyond merely aggregating the market data for which it is famous. Instead the company crafted a highly accessible Research Center that lived up to its name. The online database allowed managers to create custom searches that served their specific research needs and to pull together the benchmarking and historical data that makes the data make sense. The editors responded to the ways in which users had accessed (or tried to access) the data in the past to create a much more intuitive and efficient path to research. The new infrastructure has also positioned the brand to build a new custom research business.


Honorable Mentions

Rodale Inc. – Men’s Health
Getting the abs you see on the cover of Men’s Health requires more than page flipping. MH delivers the value in a virtual personal trainer that personalizes the experience and then surrounds the subscriber with support.

Ward’s Automotive Group – WardsAuto.com
The must-read bible of the auto industry kept its value proposition fresh and compelling in 2010 by increasing its data offerings over 40% and adding nearly 10% to its overall news coverage.

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