2011 Best of the Web Awards: Overall Digital Excellence
Thursday, April 7, 2011
.gif) The Slate Group – Slate
 Slate began over 15 years ago as Microsoft’s experiment in digital journalism. After countless site redesigns, shifting revenue and content models, and a new publisher in Washington Post, the pioneer continues to innovate. Slate has demonstrated that online models can support enterprise journalism, in pieces like Emily Bazelon’s series on a teen suicide and cyberbullying or Tim Noah’s rich multimedia exploration of inequality in the U.S. The new Slate Labs has become a unique showpiece for the interactive features, games and other media experiments that Slate continues to launch. From podcasting to video series, interactive maps to creative spin-offs like crowd-sourcing solutions for social problems at The Hive, Slate continues both to innovate and to prove digital models can work.
Honorable Mentions
Consumer Reports – ConsumerReports.org
The traditionally staid and quiet mainstay for consumers seeking objective advice, CR broke out of its shell in 2010 with high-profile critical evaluations of the controversial iPhone 4 and a major push to become part of the online conversation in all product areas.
PEOPLE – PEOPLE Digital
People.com surpassed new traffic milestones in 2010 to demonstrate yet again that a magazine brand can lead its category in the new digital realm. Its enhanced photos, awards coverage and persistent authority in a rumor-filled genre kept it ahead of the pack.
Rodale Inc. – Men’s Health
More than adding muscle, MH got more flexible in 2010. Its enhanced news coverage put it into the flow of health conversations while ambitious outreach on social networks, video games, iPad and even with Starbuck’s WiFi network extended the brand’s reach and bulked up its profile.
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