2011 Best of the Web Awards: Microsite/Custom Website

Thursday, April 7, 2011

Sports Illustrated – SI.com/Swimsuit

Sports Illustrated has taken one of the great print media franchises and effectively made it an annual digital tsunami of content, eyeballs and deserved notoriety that keeps the Swimsuit property alive throughout the year. More than 1,500 photos and hundreds of videos establish a deep trove of content that keeps on giving long after the high profile Valentine’s week issue drop. In 2010 the Swimsuit extravaganza benefited from intuitive navigation and the latest embedded media technologies to create a seamless experience. As a result SI Swimsuit in 2010 attracted over 11 million unique visitors, 100 million video plays and 280 million page views.

Honorable Mentions

CNNMoney.com – MONEY’s Best Places to Live
Going well beyond the franchise’s single-issue listing of 100 best places to live, the online component added Gowalla hotspots and Trulia real estate listings to create a year-round resource for readers that often engaged audiences for 28 pages per visit.

Farm Journal Media – Farm Journal Legacy Project
Farm Journal spearheaded an issue of profound importance to farmers and American agriculture – family succession planning in one of the ambitious projects in industry education from a trade publisher.

Women’s Health – Look Better Naked
By leveraging book excerpts, exclusive videos and promotional pages, Women’s Health moved the goods, helping to sell tens of thousands of Look Better Naked books and DVDs.

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