2011 Best of the Web Awards: Guides/Reviews
Thursday, April 7, 2011
Consumer Reports – ConsumerReports.org
When it comes to product reviews and buying guides, Consumerreports.org set a very high bar a very long time ago. As the most successful subscription content destination on the Web, it continued to demonstrate in 2010 why over 3 million people pay for online access. CR made a major push this year to get its great content to a wider audience. While always impartial among manufacturers, CR holds a clear bias towards consumer interests. It bravely stood up to the world’s most beloved brand by refusing to recommend the iPhone 4 for its antennae issues. The company’s peerless authority was supported by a phenomenal testing regimen that now has been re-engineered to let the company get these important reviews out quickly enough to become a part of both consumer’s immediate needs and a 24/7 news cycle.
Honorable Mention
Edmunds.com – Road Tests and Reviews
Edmunds’ auto reviewing rigor focuses on both the mechanics and the joy of driving. This year they enhanced their assessments of long-term driving experiences with cars, getting even closer to the reader’s real world experience.
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