2011 Best of the Web Awards: Email Newsletter - Consumer
Thursday, April 7, 2011
.gif) Parents.com – 100 Days of Holidays
 Riffing off of the hit “100 Days of Holidays” series from sister site BHG.com, Parents.com re-engineered the concept for parents to target their need for fun and interesting new activities for their families. This email campaign was all about crafting eye-catching, thought-provoking new ideas. From “no-carve pumpkin” projects to cutest baby costumes, free Thanksgiving place cards to mom & me Christmas baking, the editors at Parents.com satisfied a demanding 100-day schedule of newsletters. The project proved to be exactly what parents were waiting for, and it made the holiday channel the top section of the site. With a newsletter list of 413,000 (+77% over last year) and 14 million page views generated (tripling the 2009 project), the 100 Days of Holidays demonstrated how an understanding of audience combines with great editorial to drive engagement.
Honorable Mentions
Condé Nast – Concierge.com UNPACKED: Daily dispatches for smart travelers
Concierge keeps its brand top of mind among 370,000 travel fans by giving them just a bit of travel, hotel or site seeing news they didn’t already know.
Food & Wine – The Dish and Wine List
By creating smart content packages that feature images, videos and real world tips for cooking and buying, Food & Wine’s two e-mail newsletters parse their audience online into content that is most relevant to their interests.
Garden & Gun – Talk of the South
The twice-weekly message from Garden & Gun puts a taste of Southern culture, places and great products in the in-box. A well-edited, well-conceived editorial project that is capturing new readers for the magazine brand.
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