2011 Best of the Web Awards: Editorial Excellence - Special Section
Thursday, April 7, 2011
.gif) Style.com (Fairchild Fashion Group/Condé Nast Digital) – The Future Of Fashion
.jpg) With a far-reaching set of interviews with industry leaders, Style.com found the substance in fashion. The Future of Fashion got beneath the glamour and brought readers into the minds of the people who know the business behind the glitz. The editorial power of the series came from its mission, to chart how the changes in technology, culture, marketing and economies are changing the fashion world just as surely as they are changing all other aspects of modern life. Style.com recognized that fashion does not float above it all but is itself as much a product of change as it is an agent of transformation. It asked the good questions. How has digital media, social networking, or user feedback affected this business? Are fashion shows made obsolete in a world where images can be made and distributed in seconds everywhere? Are the traditions of fashion seasons and traveling shows even relevant in a flattened global market? The resulting interviews with the likes of Oliver Zahm of Purple magazine, Marc Jacobs company president Robert Duffy and Barneys New York fashion director Julie Gilhart, among many others, went beyond the self-puffery and hype. They revealed genuine tensions and frustrations with the fashion world from some of its most powerful players.
Honorable Mentions
AARP The Magazine – Remembered: The Alzheimer's Photography Project
By bringing the intimate, humane sensibility of the photographer to bear on the dreaded disease of Alzheimer’s, Gregg Segal put a fresh and welcome perspective on the topic. He showed people living full lives and returned a sense of dignity to those who are often overshadowed by the diagnosis.
Condé Nast – Concierge.com's "10 Things Not to Do in..." Feature Series
This inspired twist on the usual service magazine puffery deflated some of the oversold tourist must-sees. Embracing six leading destinations, the series used slides and text to give travelers the straight skinny. Avoid the pedi-cabs and the hot dog carts. There are better alternatives.
Farm Journal Media – AgWebWeekend Market Report
Farm Journal market analyst Jerry Gulke is essential listening for commodity-watching agribusiness people. The program has increased weekend traffic to AgWeb 66%.
National Association of Realtors – HouseLogic’s Foreclosure Resources Guide
HouseLogic met the foreclosure crisis by serving those affected with a clear and comprehensive FAQ and workbook approach that offered solutions and quelled anxiety.
Sports Illustrated – SI.com NFL Section
With legendary columnist Peter King serving as anchor, the season coverage of the NFL from SI, including a weekly video wrap up straight from King’s own portable cam. The full SI team rushed the line this past season to bring some of the most thoughtful commentary and most dazzling images from the field.
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