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BEST OF WEB

2011 Best of the Web Awards: Digital Magazine

Thursday, April 7, 2011
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Popular Science – Popular Science+

Months before the Apple iPad was revealed, Bonnier was already demonstrating what a magazine could look like, and how it might behave, under a large screen touch interface. Thinking way ahead of the curve, the publisher was already contemplating what navigation across X and Y axes might do for the reading experience and how a digital screen could fundamentally change how images are combined with text. And so, one of its flagship publications, Popular Science (itself a chronicler of new technology), was ready on the day the iPad launched as one of the first digital magazines to appear on the revolutionary platform. PopSci+ set the pace for everyone else. Its unique use of disappearing text and full screen imagery grasped immediately how visual this platform needed to be. The app explored how people might read differently on a lap-bound LCD display, and the layout re-imagined the printed page for much easier browsing. In subsequent months, Bonnier used PopSci+ as its leading edge scout onto new app platforms, from the Samsung Galaxy Tab running Android to the new Chrome browser apps. The magazine brand continues to define itself as a pioneer in the new age of the magazine as an application.


Honorable Mentions

Bonnier Corporation – TWSnow+, the new iPad app from Transworld Snowboarding
When bringing the first snowboarding magazine for the iPad to market, Transworld Snowboarding showed a deep understanding for how touch screens could engage readers. By using overlaid images and full screen visual, the app absorbs the users in their passion.

Edmunds.com – Inside Line
With this new editorial project aimed at the car enthusiast, Edmunds combines lush car imagery, action videos, reviews and news posts to bring the auto lover inside the industry.

Network World (IDG) – Network World Optimized Digital Edition
Going above and beyond the usual PDF port many b2b pubs call a digital magazine, Network World fully optimizes its content for reading on an LCD. The text and articles reformat themselves to fit the screen and rich use of hyperlinks leverages a greater range of interactive information.

SAE International – 2011 Chevrolet Volt Development Story - Inside GM's New Extended-Range Electric Car and Its Technologies
The Society of automotive Engineers used the layout and storytelling capabilities of the digital magazine to provide an important narrative about the development of a revolutionary car design, the Chevy Volt. Paired with an online portal, the project has become an enduring resource for engineers.

Teradata Magazine Online
By creating a digital, downloadable version of its magazine, Teradata found new audiences via the iOS and Android devices on which it deployed and reduced print production by 20% - saving almost 14 tons of paper.

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