2011 Best of the Web Awards: Contest/Online Games
Thursday, April 7, 2011
.gif) InStyle.com – InStyle.com’s Instant Stylist
 Fun, fully engaging, and instructive, Instyle.com’s Instant Stylist challenge is the kind of ‘game’ only an editorially-driven media brand could pull off with such panache. The reader is invited to complete a look in a series of rounds such as “Testing the Trends” or getting right that “Holiday Look.” The game exposes the reader to a range of styles and accessory choices and at the same time sharpens her acumen in making the smartest fashion choices. The spirit of competition is embodied in a leaderboard of reader scores. The Instant Stylist has become a novel showcase for advertisers where they know readers are fully immersed in the topic of style choices for extended periods. The game attracts average visits of 7.59 minutes, the longest hang time of any InStyle.com channel. While other magazine sites are happy to steer users into arcades of jewel matching, object-finding puzzles, InStyle made its game a part of the brand’s core mission to users and primary service to clients.
Honorable Mentions
Condé Nast – Brides.com's Love Truck
Everyone loves a love story, and the Brides.com “Love Truck” literally scoured neighborhoods to capture on video some of the best, including a cameo from New York Mayor Michael Bloomberg. The resulting user voting on best story helped relaunch the Brides.com Web site and raise both awareness and goodwill among readers.
Meredith Corporation – Mad for Plaid: A Classic Cookbook Gets a Web Blitz
Building on the plaid cover of its legendary BH&G Cookbook, the “Mad for Plaid” recipe contest garnered 400 recipe entries and 4.2 million impressions for the big Blogger Cook-Off at the campaign’s end.
Shape – Hot, Healthy Bartender
Finding healthy drinks and a hot bartender to serve them was an inspired idea. It turned a small investment of time and budget into 15,000 reader votes in 5 days.
Back to Best of the Web page
.jpg)
Take min's fun quiz and find out how magazine-savvy you are!
And raise your digital IQ at the annual Min Digital Summit.
A day specially designed to help you master the changing world of digital media. June 5, 2012 at the Marriott Marquis, NY. Please join us at min's Digital Media Summit June 5, 2012.
This all day event is specially designed to help you master the changing world of digital media.
Read more.
|
.jpg)
.jpg)
