2011 Best of the Web Awards: Blog
Thursday, April 7, 2011
.gif) Edmunds.com – Inside Line’s Long Term Road Test
 Cars are not gadgets or packaged goods that come with coupons and free trials. They are heavy investments that families live with for years. And so a standard product review and lab test does not really address the way that people experience their automobiles…over months and years of learning the machine’s idiosyncrasies and hidden delights. That is why Edmunds.com’s “Long Term Test Blog” is not only among the most successful blogs on the site but also the one that produces the deepest feeling of community. Here editors write about cars in the way that owners experience them, over time.
Honorable Mentions
Bonnier Corporation – Field & Stream’s The Gun Nut
Generally you don’t want to call guys with firearms “nuts,” but this good-natured two-man blog from F&S editors Dave Petzel and Phil Bourjaily stands out for the range of its authors reach. Spawning a TV series and generating at times over 1 million page views for a single feature, the blog has made “gun nut” a mark of pride among enthusiasts.
CNNMoney.com – Paul La Monica, The Buzz
La Monica continues to be the noontime must-read for anyone seeking clear reports and explanations on the complexity of American and global economic recovery. La Monica is deft at deflating the hype headline of the morning with a sober lunchtime analysis.
Discover Magazine – Bad Astronomy: Blogging the Universe
Phil Plait’s legendary science blog continues to convey to readers that pure sense of cosmic wonder. Plait has become a heroic debunker of anti-science mythology, now crusading against everything from evolution and global warming deniers to anti-vaccination hysteria.
Entertainment Weekly – EW.com's PopWatch
PopWatch simply has become indispensable for the pop culture fanatic. Among the most ambitious group-blogging efforts among magazines, it has evolved into a fully programmed day-long feed with its own franchises (PopWatch Rewind & Lunchtime Polls) that demonstrate how blogging has become a publishing platform.
The Parenting Group – Show & Tell, the Parenting.com Editor's Blog
By repositioning and relaunching its “Daily Fave” as the new “Show & Tell,” Parenting.com made the blog a more central part of the site’s publishing mix. By focusing on news, trends and pop culture, the blog has effectively leveraged the blog format as a complement to both magazine and core content at the site.
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