Click here...

BEST OF WEB

2010 Best of the Web: Virtual Trade Show

Martha Stewart Weddings (Co-Winner)
Luxury Weddings Expo

The bridal expo has become a fixture in the market for years, but in response to a challenged environment in 2009,

Martha Stewart brought the model online for the first time. For two days in November, thousands of attendees poured onto the site to get real-time advice from MSLO editors and featured experts in the field. Digital booths from Delta Vacations, Tacori Jewelers, Macy’s and others created an exhibit environment where brides-to-be could chat directly with the brands. Advice and informational material took the form of videos, chats and contests in a stylishly designed custom environment that embodied the MSLO style.
Whether it was choosing the right gown or developing a color palette for your event, the expo gave brides real value and content in addition to a well-stocked hall of vendors. This unique rethinking of the bridal expo successfully attracted over 6,000 brides and their families. MSLO single-handedly invented a new venue for the bridal media market.

TechWeb (Co-Winner)
Information Week, The Business Case for Windows 7

The launch of Microsoft’s Windows 7 operating system in late 2009 presented IT managers everywhere with a range of questions and challenges as well as an overwhelming torrent of random information about the operating system appearing in print and online. The TechWeb event was thoughtfully designed to address a pressing need for a resource around Win 7 that was organized and efficiently presented for the needs of IT.
The event launched on Sept 30, 2009, and will be available for a year. The live programming included panel

discussions and keynotes aimed specifically at the questions this target audience had about deploying a major new platform in their organizations. The event brought attendees into contact with the people who developed the OS as well as peers who had decided to deploy it. The permanent installation also left much of the material on demand and included 20 videos that addressed core topics of concern about Win 7’s feature set and its integration with organizational infrastructure.
TechWeb clearly crafted a live event that filled a pressing need in the market; 60% of the 4,000 registrants attended the live event and 64% of the 4,200 total registrants entered the virtual show over the next months. By targeting and timing their content perfectly for this audience, InformationWeek transformed a typical virtual event into a genuine resource.

Honorable Mention:

TechWeb – Information Week 500 Virtual Event: IW complemented its face-to-face celebration of the top companies in tech with an online space that put highlights from the show into an on-demand format and turned a party into an informational resource for those who did and didn’t make it to the live event.

Back to Best of Web Awards page

COMMENTS

min's Sales Executive of the Year Awards
Call for Entries

Click here...

min Press

min's Mobile App Report

View Details

Intriguing & Top-Selling Magazine Covers

View Details

The State of Digital Media

View Details

Internet Sales Guidebook

View Details

All min Press

Events Calendar

min's Best of the Web Awards
Event April 3, 2012 at the Grand Hyatt, NYC
Register Today!

min Webinar:
Tablets 2.0: Generating a Revenue Plan for the Tablets Platform
December 8, 2011 1:30-3:00 p.m.
Available on Demand

All Events

Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.

Martha Stewart Weddings (Co-Winner)
Luxury Weddings Expo

TechWeb (Co-Winner)
Information Week, The Business Case for Windows 7

Honorable Mention: