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BEST OF WEB
2010 Best of the Web: Tweeter of the Year Martha Stewart Living Omnimedia - Martha StewartNot only is Martha Stewart far and away the magazine industry’s highest profile tweeter, her embrace of the microblogging platform early in its lifecycle helped Twitter itself break out of its niche. If Martha can bake, sew, garden,.jpg) host a TV show, run a media empire and post multiple tweets a day, then so can the rest of us. Now approaching 2 million followers, Martha’s Twitter feed is the very model of personality-driven media keeping a brand close to its audience. Stewart doesn’t just use Twitter to “extend” the MSLO brand. She uses it to open new ground and bring her fans closer to the everyday flow of her life. Stewart’s tweets are a deft blend of the personal and the professional. She lets us know who is coming to dinner at her house as well as who will be on air today. She solicits donations for charity and makes the startling confession that she didn’t cook on Thanksgiving (it was Four Seasons for her). She gathers questions for her show guests from followers and drops in the occasional cooking tip. Her #AskMartha hashtag has become a fixture of the daily TV show. Notes about her upcoming radio interviews can result in over a thousand call-in attempts. In all, Twitter can drive over 400,000 page views to the MSLO online properties in a given month. More importantly, Twitter is driving a deeper relationship and genuine interactivity with the audience. Martha has pioneered the next stage of consumer-centric media outreach…140 characters at a time. Back to Best of Web Awards page COMMENTS
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