Financial Times
Lehman Anniversary Special

History may judge that the collapse of the financial system in late 2008 was one of the signature moments for our generation, and in a remarkable work of Web-only video programming Financial Times took a first cut at writing that history. For the anniversary of the Lehman Brothers bankruptcy, FT upped its video game by creating an insiders’ documentary on how and why the debacle occurred.
“It is the story of how a race against time ended in failure,” the two-part series begins, and the podcast maintains the tension and drama of thriller throughout, even though the audience knows perfectly well how it all ends. An eight-day on-location shoot by the U.K. team in New York City captured footage of the key players in the event, from Lehman CEO John Thain to then Assistant Treasury Secretary David Nason. FT staffers Francesco Guerrera, John Authers, Greg Farrell and Julie MacIntosh and producer Josh Noble captured the drama of high finance as a high-wire act. The script and video interposed iconic images of the Wall Street decline with snippets of recollection and inside stories. With this video series, FT demonstrated that a budget-conscious Web video can carry the narrative quality and production values of TV documentary and help a print brand become a serious provider of multimedia content to the Web ecosystem.

Honorable Mentions:

TechWeb - IE Radio/IETV: Internet Evolution launched an ambitious and groundbreaking attempt to turn a Web brand into regularly scheduled online and live radio and TV programming with a slate of star guests from the tech world who also engage in live conversations with the audience.

The New Yorker – New Yorker Out Loud: The carefully edited news and culture weekly lets its authors and editors roam more freely in compelling and informed conversations about the feature stories they write for the week’s issue. It complements the reader’s experience of the work and invites a wider audience for the magazine.

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Financial Times
Lehman Anniversary Special

Honorable Mentions: