Facebook  Twitter  LinkedIn  

Visit min's sister site:
BEST OF WEB

2010 Best of the Web: Integration with Print

Comment Print Email Article Database Share on Delicious Del.icio.us Digg Digg RSS  Share on LinkedIn Click to share this post on Twitter Reprints

TechWeb
InformationWeek's Analytics Strategy

Creating a seamless link, a virtual hand-off, between print and digital platforms has been a dream of publishing throughout the last decade, but few publishers have devoted the resources and editorial focus it takes to move readers effortlessly across pages and sites. TechWeb’s InformationWeek publication and the InformationWeek Analytics Web site took up the challenge and delivered on the promise of continuous media.
The site hosts in-depth research of 30-40 pages by IT professionals who provide analysis and advice on the technologies that IW readers have to implement every day. This original research then provides the foundation for print cover stories that bring the Web site material to the magazine’s 440,000 subscribers. In one instance an Analytics survey of 500 IT pros showed how slowly the enterprise was moving to end-to-end data encryption. The accompanying IW print story sampled the relevant data from the 38-page report in order to build an argument that companies were leaving themselves at risk unless they acted quickly.
In another feature about cloud computing, IW extracted from an Analytics report on cloud services a buyer’s guide that helped drive readers back into the deeper online research. The program has resulted in a marriage of print and online activity that is now helping IW drive a new research and lead-gen business, with hundreds of leads generated for many sponsors. The integration offers a rethink of the role of the cover story in b2b publishing. Now, that powerful driver of print readers becomes a more valuable element in a cross-platform publishing and advertising program.

Honorable Mentions:

Meredith Corp. - A Recipe for Success: Meredith and Ripple6 Stir Up MixingBowl.com: In a bold move during distressed times, Meredith effectively transformed an online social network of shared recipes and cooking enthusiasm into a new print magazine that turned a 40,000-member Web community into a monthly newsstand presence with 260,000 in initial circulation.

Rogers Publishing Limited – Microsoft Office Cover Tool: The Microsoft Office Cover Tool lets the users create their own customized magazine cover that could be shared by email or Facebook. The program resulted in 4,900 user-made covers and even a rise in print subscriptions.



Back to Best of Web Awards page
COMMENTS

Post a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.



Best of Web Archives

Comment Print Email Article Database Share on Delicious Del.icio.us Digg Digg RSS  Share on LinkedIn Click to share this post on Twitter Reprints
Search Jobs
Media Jobs

App Central

min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today. 


... view Whitepapers
min Contests

min contests
Want to sponsor a min contest?


  Events

      Best of the Web, April 3, 2012

min's Sales Executive of the Year Awards
Call for Entries

min Press

min's Mobile App Report

 View Details
                           

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                           

State of Digital MediaThe State of Digital Media

 View Details
                                                      

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

min's Best of the Web Awards
Event April 3, 2012 at the Grand Hyatt, NYC
Register Today!


min Webinar:
Tablets 2.0: Generating a Revenue Plan for the Tablets Platform
December 8, 2011 1:30-3:00 p.m.
Available on Demand


All Events




min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS | EVENTS | TRAINING | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.