BettyConfidential
BettyConfidential.com

Is the Web ready for Betty? This stylish and snappy women’s site is barely 2 years old, but its witty voice and creative approach to familiar topics has catapulted BettyConfidential.com onto 2.5 million users’ must-visit list. Led

by the aptly named “Mean Betty: Snark of the Day” piece, BettyConfidential reads and looks more like a no-holds-barred gabfest among friends than it does a traditional women’s service magazine. Whether it is dumping barbs on Tiger Woods’ cheatin’ heart or wanting to ask Jessica Simpson how one really does become “sexual napalm,” the snark runs heavy here. Put your raincoats on.
The daily polls like “Who’s Your Biggest Celebrity Crush?” and “Who is the New Elvis” grab the visitor and invite thought and interaction. Clever features like the regular “What We Learned From the Men’s Magazines” and “Steamy Phone Sex Tips” shake up the usual women’s fare and appeal to the audience’s savvy and spunky self-view. More than any other online publication, BettyConfidential.com editorial has a strong sense of its readers’ desires to better themselves, get more joy out of living and even deal with the disappointments involved in putting family first.
In all of its prose, the site uses a voice that is true to the brand—“confidential.” It speaks to readers as if they are friends and makes a visit to BettyConfidential a welcome “can we talk?” moment between buddies.

Honorable Mentions:

Condé Nast Digital – Concierge.com Interests & Ideas Features: Condé Nast Digital’s long-standing travel brand online shows a deep understanding of the travel consumer’s needs. It provides genuinely practical information the Concierge.com visitors need while at the same time inspiring them with lush images and sharp, quick takes that embody the spirit of adventure, not just travel.

IAC/InterActiveCorp – The Daily Beast: Tina Brown’s magisterial blend of aggregation, sharp columnists and genuine investigative journalism have turned this site into a mainstay of Web news and entertainment travelers in little more than a year. It brings offline media style and credibility to an online-only site.

Pace Communications – FourSeasonsMagazine.com: With creative and highly literate takes on luxury travel, FourSeasonsMagazine.com serves the affluent adventurer the kind of unique takes on places and people that fly high above the usual sightseeing.

Back to Best of Web Awards page

COMMENTS

min's Sales Executive of the Year Awards
Call for Entries

Click here...

min Press

min's Mobile App Report

View Details

Intriguing & Top-Selling Magazine Covers

View Details

The State of Digital Media

View Details

Internet Sales Guidebook

View Details

All min Press

Events Calendar

min's Best of the Web Awards
Event April 3, 2012 at the Grand Hyatt, NYC
Register Today!

min Webinar:
Tablets 2.0: Generating a Revenue Plan for the Tablets Platform
December 8, 2011 1:30-3:00 p.m.
Available on Demand

All Events

Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.

BettyConfidential
BettyConfidential.com

Honorable Mentions: