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BEST OF WEB
2011 Best of the Web Awards: Digital Hall of FameThursday, April 7, 2011Robert Faletra, CEO, Everything Channel For a decade, Robert Faletra has guided his publications serving the tech supply-chain market through many transitions, both within his industry and in publishing. The result has been the creation of a next-generation model for b2b media, aptly named The Everything Channel. From its roots in publishing CRN, the company evolution is literally a map of where b2b is headed: data and research, custom-marketing efforts and even consulting and field-sales support. From the beginning, Faletra envisioned digital media as the central element in b2b media’s transformation. While at CMP Media, he championed the digital initiatives the company made in the early nineties. At United Business Media, he has acquired and started new businesses at Everything Channel, bringing to reality his vision of an integrated, digital-first, b2b content and marketing services business. Rachel Fishman Feddersen, Editor-in-Chief, Parenting.com When it comes to family content on the Web, there simply is no one in the industry with as strong a pedigree as Rachel Fishman Feddersen. She didn’t just watch the genre grow online. She was a primary caregiver. Fishshman Fedderson was a senior producer at Disney’s Family.com back in the day. She taught us how the Internet could track a baby’s growth at WhattoExpect.com, which she launched. She oversaw the Ladies Home Journal brand as it made its first baby steps onto the Web and she has helped build Bonnier’s Parenting Group into one of the most innovative family-content providers in the space. She helped bring Parenting.com out into the open Web from behind AOL’s subscription wall and has been integral in quadrupling its audience since then. She is a child of the Internet who has become one of its most important parents.Brandon Holley, Editor-in-Chief, Lucky Few publishing figures have traversed the digital and print worlds as effectively as Brandon Holley, and no one has demonstrated so well how both can work together. From her journalistic roots at Rolling Stone and GQ, to the launch of ELLEgirl and her leadership at Jane, Holley had ink in the veins, but she understood where her target market of young women was headed. When she launched the Yahoo! Shine venture several years ago, Holley showed how venerable brands and new social media could support and learn from one another. She built a remarkable new women’s brand with an audience of 18 million in record time. Now back at Condé Nast and Lucky, as editor-in-chief, she has shown that the line between the digital and print worlds has becomes non-existent, at least in some cases, and largely because pioneers like herself have championed a strong relationship with readers that transcends platforms.Sean Nolan, VP/GM, Rodale Digital As Rodale charged online in this decade with a multi-pronged approach to making money on the Web, Sean Nolan was among those who led the way. He was part of the launch team at WomensHealthmag.com, which has grown to an audience of over 1.6 million. At MensHealth.com he helped create a brand-first strategy that has put Rodale at the forefront of paid Web content, with Web-based book sales and branded exercise programs. Under his leadership, MensHealth.com quadrupled its audience and tripled revenue. In short order, the magazine brands have proven fleet and creative enough to create one of the most varied, far-sighted and profitable mobile portfolios in the magazine industry.
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Vivek Shah understands the value of interconnectedness in the digital age. At Time Inc., as the group president of digital, he established synergies across the company’s brands that leveraged them into one of the most formidable and valuable media networks online. He championed the marriage of Time Warner’s print and television brands in the launch of CNNMoney, which pulled Fortune, Money and Business 2.0 into a single online powerhouse that had the depth of print and the reach and immediacy of television. Persistently ahead of the curve, he brought his experience to Ziff Davis in recent years where he is again a champion of the next big thing—data. He is rebuilding the legendary corporate brand and has become one of the most sophisticated practitioners—and evangelists—for data-driven ad targeting. .jpg)
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