Best of the Web Awards Winners & Honorable Mentions 2017
Ad Operations Team
WINNER: Bloomberg Media
In 2016, Bloomberg decided to make their Ad Ops team fully cross platform. The company had to completely overhaul processes and policies, as well as restructure and train its Ops team to work cross platform. Their job was not just filling out plans; it was being strategic and being the brains behind a million-dollar idea. The team built innovative ad units, optimized campaigns and got feedback from clients. They’re not only saving revenue, but helping Bloomberg grow revenue YOY in ways that other publishers aren’t doing as well.