Best of the Web Awards Winners & Honorable Mentions 2017

03/20/2017

Piece of Native Advertising Content

CWP_WashingtonPost Brand Studio_Piece of Native AdvertisingO-WINNER: WP BrandStudio, The Washington Post—Canon “Energy of the City”

The “Energy of the City” program was produced by WP BrandStudio in partnership with Canon to demonstrate how advanced amateur photographers can still take professional-quality photos with compact and lightweight point-and-shoot cameras. After just 2 weeks, total page views were more than double standard benchmarks and average time spent with the content exceeds the WP BrandStudio benchmark by 40%.

Honorable Mentions:

  • About.com—IDEA Studio and BEHR: “Making it Mine”
  • UBM Americas—Dark Reading’s Intel Partner Perspectives

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