Best of the Web Awards Winners & Honorable Mentions 2017

03/20/2017

Piece of Native Advertising Content

AFARCO-WINNER: AFAR Media—Makers of the Napa Valley: AFAR & Visit Napa Valley

To bring the Napa Valley to life, AFAR Media created the first-ever interactive native content series inspired by the company’s popular editorial franchise, Makers. AFAR has created 26 pieces of original content and a new Editorial Hub on AFAR.com. So far the campaign has over 20,000 video views generated across web and social and time spent on the content is peaking at 7 minutes, with an above benchmark average overall.

Honorable Mentions:

  • About.com—IDEA Studio and BEHR: “Making it Mine”
  • UBM Americas—Dark Reading’s Intel Partner Perspectives

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