Best of the Web Awards Winners & Honorable Mentions 2017
Piece of Native Advertising Content
CO-WINNER: AFAR Media—Makers of the Napa Valley: AFAR & Visit Napa Valley
To bring the Napa Valley to life, AFAR Media created the first-ever interactive native content series inspired by the company’s popular editorial franchise, Makers. AFAR has created 26 pieces of original content and a new Editorial Hub on AFAR.com. So far the campaign has over 20,000 video views generated across web and social and time spent on the content is peaking at 7 minutes, with an above benchmark average overall.
- About.com—IDEA Studio and BEHR: “Making it Mine”
- UBM Americas—Dark Reading’s Intel Partner Perspectives