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What's in a Name? Behind Two Recent Rebrands
Monday, May 12, 2014


After a long winter, rebranding has been springing up like May flowers in publishing circles. Take tech industry publisher TechMedia Network's recent rebrand to Purch after recent acquistions of BestofMedia and lead-gen platform Buyer Zone. What’s behind the new name? A solidification of the...


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IN THE CURRENT ISSUE OF MIN'S B2B
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  1. What's in a Name? Behind Two Recent Rebrands — May 12, 2014
  2. Key Unstoppable Marketing Trends–Part I — June 2, 2014
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  4. Marketers’ Biggest Worry: A Paucity of Quality Content — November 1, 2010
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