Get Media Industry Alerts
Visit min's sister site:


Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

What's in a Name? Behind Two Recent Rebrands
Monday, May 12, 2014


After a long winter, rebranding has been springing up like May flowers in publishing circles. Take tech industry publisher TechMedia Network's recent rebrand to Purch after recent acquistions of BestofMedia and lead-gen platform Buyer Zone. What’s behind the new name? A solidification of the...


Aren't you a subscriber?

This area is only available to paid subscribers. Please login below with your username and password.

If you would like more information on subscribing, click here.

Username:
Password:


IN THE CURRENT ISSUE OF MIN'S B2B
SEARCH PREVIOUS ISSUES
MOST READ
  1. How New Hope's Sales Team Mines Digital Success From Formerly Print-Only Clients — June 23, 2014
  2. The State of B2B Lead Nurturing — August 11, 2014
  3. Powered by Data, the Marketing Department is on the Rise — October 6, 2014
  4. Thanks to the Kelly Gang, March 17 Is a Great Day for Media — March 16, 2015
COMMENTS

Post a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.

min's Sales Executive of the Year Awards
Entry Deadline: May 6
Enter Today

min's Best of the Web Awards Breakfast
May 10 | Yale Club, NYC
Register Today

min day Summit
May 10 | Yale Club, NYC
Register Today

min's Integrated Marketing Awards
Entry Deadline: June 3
Enter Today

See all events and awards

Search Jobs
Media Jobs
Publisher
Stagnito Business Information
Randolph, NJ

Sales Director
Star Tribune Media
Minneapolis, MN

Associate Editor/Content Specialist
Specialty Food Association
New York City

Audience Development Director
Sosland Publishing Company
Kansas City, MO

Senior Writer
Angie's List
Indianapolis, IN


White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min


View Whitepapers
min Contests

min contests





Want to sponsor a min contest?

Inside min This Week




min
Free Eletters — Sign up Now