Social Media to Lead Growth in Online b2b Marketing

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Investment in online b2b marketing efforts will grow 8% this year and 14% in 2012, with social media expenditures leading the way, according to AMR International data released last week at the DeSilva + Phillips Dealmakers Summit in New York. AMR CEO Denzil Rankine...

• Blue Skies Ahead for Travel Sector: Nielsen/Northstar and Questex 
• Fourth-Quarter b2b Group Pubs. 2009/2008 Ad-Page Review (Access Intel. - Crain) 
• TRAVEL/LODGING/HOSPITALITY AD PAGES AND REVENUES (January - December 2009/2008) 
• b2b Media May Have Edge in Selling Online Content 
• Interactive Marketing to Continue Cannibalistic Ways 

1. Blue Skies Ahead for Travel Sector: Nielsen/Northstar and Questex — March 8, 2010
2. Group Pub. Fourth-Quarter Ad-Page Review (Jan. - Dec. 2009 vs. 2008) Access Intel. - Crain — March 8, 2010
3. Interactive Marketing to Continue Cannibalistic Ways — March 8, 2010
4. b2b Media May Have Edge in Selling Online Content — March 8, 2010

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