Move Audience Development Into b2b Media’s C-Suite
Monday, February 15, 2010
By Bill Furlong

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 The very fact that “circulation management” has morphed into “audience development” tells us a lot. It’s a term that encompasses more than print subscribers. It means the b2b publisher is looking at all the constituencies in events, Web and print—up and down the...

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1. Thinking Globally, Acting Digitally Helps Manufacturing Readers To The Web — May 14, 2012
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4. Why B2b Publishers Should Fear Linkedin Part 1: The Challenge — May 14, 2012

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