E-Newsletters: Be Irrelevant at Your Own Risk
Monday, January 11, 2010
Richard Scott

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Content customers know what they want, and they will avoid the b2b publisher that fails to deliver on the fundamental grounds of relevancy, according to a report detailing customer reaction to electronic communication methods. The report, “Why Relevance Drives Response and Relationships,” from...

• March 12 Executive Summary of Live Sites by BPA Interactive 
• Market Summary of b2b Web Category Magazine Sites in March 2012 
• Why B2b Publishers Should Fear Linkedin Part 1: The Challenge 
• Thinking Globally, Acting Digitally Helps Manufacturing Readers To The Web 
• Aviation Taking Flight 

1. Thinking Globally, Acting Digitally Helps Manufacturing Readers To The Web — May 14, 2012
2. Top Medical Charts March 2012 — May 21, 2012
3. Aviation Taking Flight — May 14, 2012
4. March 12 Executive Summary of Live Sites by BPA Interactive — May 14, 2012

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