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Nielsen Business Media SVP of marketing Mark Hosbein answers this week's icebreaker question: What key features of a marketing e-mail stop you from immediately hitting the delete button? Which features tempt you to open the e-mail? Mark: I ask three questions before I consider reading an e-mail: 1) Is it...
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- Wall Street Bailout Could Lift b2b — October 6, 2008
- Developer Books Dodge Econ Woes — October 6, 2008
- Digi-Mags Take Another Run at the Market — October 8, 2007
- Marriage of b2b and p2p Plays to a New Audience — October 6, 2008
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