Fast Company Sees Overlap in Consumer and Business

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Among  consumer business books with crossover appeal for  the b2b market, Mansueto's Fast Company bucks an overall negative trend in the category with a 16.40% year-on-year increase in ad page sales in May 2008 and a 35.33% gain in ad pages YTD. Christine Osekoski, Fast Company's publisher, says...

• Questex Broadens Digital Reach 
• Acting Book's Big Break--Into Video 
• Reed Elsevier's Down-and-Up U.S. Stock Price 
• Advertisers Stick With Circuit Cellar's Focused Niche 
• PennWell Title Alone in Black 
• Redmond Developer Integrated From Get-Go 
• Personnel Moves: b2b Publishers Promote From Within 
• Applications as Business Media: Spiceworks 
• Game Developer Big Fish in Small Pond 
• Custom Pub Gives Conferences Long Legs, Added Value 

1. Questex Broadens Digital Reach — August 25, 2008
2. Ascend Shutters Three Pubs, Sells Another — November 19, 2007
3. Community, Mobile and Oh-So-Much Unused Data — June 2, 2008
4. Possible Strategic Buyers For Stagnito — June 18, 2007

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