Managing Risk in a New Event Launch

Comments |

Print |

Email |

Archives |

Del.icio.us |

Digg |

RSS

By John Failla, CEO, Tesoro Events Based on my experience, a well-executed validation process will transform your event idea into a well-defined product that will do the following: Clearly define targeted attendee and marketer segments and their respective needs. Position the event effectively against...

• B2b Biz Bold Despite Market
• Events 3.0: Lead the Conversation
• Deals Tracker: Age of Diversification
• Personnel Moves:
• The Future Is Now: How Web 3.0 Is in Your Hands
• Programming to the Pods: Keeping It Loose
• Diversity Now, or Pay Later
• Computing, Automotive Titles Through March
• Developer Books Expand in First Quarter
• Across the Board: Titles Selling Ads Despite Market
• AUTOMOTIVE AD PAGES AND REVENUES (January/February- 2008/2007)
• BROADCAST AD PAGES AND REVENUES (January/February- 2008/2007)
• DEVELOPER AD PAGES AND REVENUES (January/February- 2008/2007)

1. B2b Biz Bold Despite Market — May 12, 2008
2. Another Fierce Year: FierceMarkets Wants a Bite of Web — August 6, 2007
3. What's Next for BNP/Stagnito? — September 10, 2007
4. Programming to the Pods: Keeping It Loose — May 12, 2008

Post a Comment

Name:

Email:

Comments:

Please enter the letters or numbers you see in the image.

Comments |

Print |

Email |

Archives |

Del.icio.us |

Digg |

RSS