Rules for ROI in Custom Publishing

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Junta42 founder Joe Pulizzi released a white paper, "The New Rules of Custom Publishing," outlining nine strategies to thrive in custom publishing. Here, we provide Pulizzi's nine steps to success: 1) Understand the changes that are leading the content marketing future: Stay abreast of the forces that are...

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4. Programming to the Pods: Keeping It Loose — May 12, 2008

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