Audience Measurement in 2008--The Wrong Metrics?

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By John Rockwell, VP of Audience Development, Chemical Division, Access Intelligence With the rise of the Internet in our publishing businesses, audience development is more crucial than ever. John Rockwell will be reporting for min's b2b on issues and trends in aud dev. This is the first part of a two-part...

• Wall Street Bailout Could Lift b2b 
• Deals Tracker: Rich Data Is Belle of Ball 
• 2008 CEBA Awards 
• Group Publishers: HW Builds on Solid Foundation 
• Marriage of b2b and p2p Plays to a New Audience 
• Developer Books Dodge Econ Woes 
• COMPUTING AD PAGES AND REVENUES (January-July 2008/2007) 

1. Wall Street Bailout Could Lift b2b — October 6, 2008
2. E-Mail Marketers Fight Image Blocking With Alt Tags — June 30, 2008
3. Group Publishers: HW Builds on Solid Foundation — October 6, 2008
4. Deals Tracker: Rich Data Is Belle of Ball — October 6, 2008

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