GP Coverage: Reed, Insights from Tad Smith

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By our count, Reed Business Information is the largest B2B media company in the country. Fully diversified across both market sectors and mediums, what goes on at Reed can be a good indicator of the overall health of the industry. We spoke with RBI CEO Tad Smith this week on diversification, paper, pages...

• Blue Skies Ahead for Travel Sector: Nielsen/Northstar and Questex 
• Fourth-Quarter b2b Group Pubs. 2009/2008 Ad-Page Review (Access Intel. - Crain) 
• TRAVEL/LODGING/HOSPITALITY AD PAGES AND REVENUES (January - December 2009/2008) 
• b2b Media May Have Edge in Selling Online Content 
• Interactive Marketing to Continue Cannibalistic Ways 

1. Blue Skies Ahead for Travel Sector: Nielsen/Northstar and Questex — March 8, 2010
2. Real-Time Conversations in the Post-Direct Mail World — March 1, 2010
3. Fourth-Quarter b2b Group Pubs. 2009/2008 Ad-Page Review (Access Intel. - Crain) — March 8, 2010
4. Interactive Marketing to Continue Cannibalistic Ways — March 8, 2010

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