NewBay and IDG Combat Trend of Email Click Fatigue
B2b marketers will need to find more innovative ways to reach customers through email as open and click rates continue to drop worldwide, according to MailerMailer's "Email Marketing Metrics Report" from eMarketer (see charts below). Open rates for marketers' emails have declined steadily from 14%...
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Star Tribune Media
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Specialty Food Association
New York City
Audience Development Director
Sosland Publishing Company
Kansas City, MO
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