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NewBay and IDG Combat Trend of Email Click Fatigue
Monday, August 2, 2010


B2b marketers will need to find more innovative ways to reach customers through email as open and click rates continue to drop worldwide, according to MailerMailer's "Email Marketing Metrics Report" from eMarketer (see charts below). Open rates for marketers' emails have declined steadily from 14%...


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IN THE CURRENT ISSUE OF MIN'S B2B
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