Get Media Industry Alerts
Visit min's sister site:


Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

NewBay and IDG Combat Trend of Email Click Fatigue
Monday, August 2, 2010


B2b marketers will need to find more innovative ways to reach customers through email as open and click rates continue to drop worldwide, according to MailerMailer's "Email Marketing Metrics Report" from eMarketer (see charts below). Open rates for marketers' emails have declined steadily from 14%...


Aren't you a subscriber?

This area is only available to paid subscribers. Please login below with your username and password.

If you would like more information on subscribing, click here.

Username:
Password:


IN THE CURRENT ISSUE OF MIN'S B2B
SEARCH PREVIOUS ISSUES
MOST READ
  1. Marketers’ Biggest Worry: A Paucity of Quality Content — November 1, 2010
  2. Inside B2B--Animal Magnetism: Veterinary Ad Sales Show Some 'Bark' After a Slow 2011 — July 16, 2012
  3. Break on through to the Other Side: Logic for b2b Sales Success — February 17, 2014
  4. Modest Losses By EE Times Good Enough for 2nd Place — October 22, 2007
COMMENTS

Post a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.

Up and Coming

Call for Entries! 
Best of the Web & Digital Awards
Extended Deadline: Dec. 19
Enter

Search Jobs
Media Jobs

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min


View Whitepapers
min Contests

min contests
Want to sponsor a min contest?

Inside min This Week
Events Calendar


All Events




min
Free Eletters — Sign up Now