Technology Marketers Shift Tactics to Sales Enablement
Monday, May 31, 2010
Michael Friedenberg

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As the media economy begins to show signs of life, a new marketing mindset is subtly bubbling to the surface. As I'm out speaking with technology marketers, it is becoming more and more apparent that marketers are quickly broadening their focus from demand generation to sales enablement. Don't get me wrong...

• Boxscores: Top 20 b2b Mag Titles in November 2011 vs. 2010 
• b2b boxscores: Mag. Category Charts for Jan.-Nov. 2011/2010 
• b2b Boxscores: Automotive to Race Ahead in Ad-Page Growth 
• b2b Boxscores: Microwaves & RF Take the Ad-Page Heat 
• Ziff Davis Enterprise Sold to Lead-Generation Marketer QuinStreet 

1. Ziff Davis Enterprise Sold to Lead-Generation Marketer QuinStreet — February 6, 2012
2. Up to 100 Positions Will Be Terminated in Ziff Davis Enterprise Sale to QuinStreet — February 7, 2012
3. b2b boxscores: Mag. Category Charts for Jan.-Nov. 2011/2010 — February 6, 2012
4. Clear Communication – the 3 D’s that Lead to Clarity — February 7, 2012

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