Reed Construction Rebuilds Print Atop Shift in Digital Strategy

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When your b2b segment has become the poster child for recessionary woes, you get that rare opportunity to try something radically different. The building and construction category registered a loss of 34.77% in ad pages from January to November 2009 (versus the same period in 2008) and a drop in revenue of...

• Construction’s Other Shoe to Drop 
• b2b Media True Believer Stagnito Starts Anew 
• Readers of b2b Still Prefer Print to Digital Versions 
• Lessons From Passenger 17A: A Kindle Convert 
• Building/Construction Ad Pages and Revenues (January –January 2010/2009) 
• Food Ad Pages and Revenues Chart (January-January 2010/2009) 
• Group Publishers Fourth-Quarter Ad Page Review (Jan-Dec '09/'08) Cygnus - Lippincott 

1. Construction’s Other Shoe to Drop — March 15, 2010
2. Readers of b2b Still Prefer Print to Digital Versions — March 15, 2010
3. Lessons From Passenger 17A: A Kindle Convert — March 15, 2010
4. Rumors Long Dead, Mediabistro Sold — July 23, 2007

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