b2b Ad-Page Boxscores: October 2010 vs. 2009

01/10/2011

We present the complete b2b ad-page boxscores for the January-October 2010 time period, based on IMS/The Auditor data and available only to min and minonline subscribers. The boxscores include ad-page and revenue data for this time period versus the same time period in 2009. 

             

ADVERTISING/MARKETING/SALES MANAGEMENT AD PAGES AND REVENUES (January – October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ‘09  OCT  REV YTD  REV OCT OCT 
1.  Advantages (ASI) TAB  1,236.50 1,202.16 2.86 193.38 116.49 66.01 4.39 68.46
2.  Advertising Age (Crain) TAB  779.08 678.38 14.84 153.36 106.76 43.65 16.44 44.92
3.  Adweek (Prometheus Global Media)  483.32 403.57 19.76 59.50 57.15 4.11 30.23 9.61
4.  Agents Sales Journal (Summit)  241.30 277.66 -13.10 25.07 28.54 -12.16 -8.74 -7.71
5.  Brandweek (Prometheus Global Media)  510.74 420.15 21.56 67.50 55.12 22.46 32.26 32.49
6.  Counselor (ASI)  964.29 1,484.90 -35.06 78.96 72.99 8.18 -27.17 21.33
7.  DM News (Haymarket) TAB  223.41 249.34 -10.40 40.55 40.97 -1.03 -14.97 -34.09
8.  Electronic Retail  296.54 368.04 -19.43 28.67 36.21 -20.82 -16.77 -17.94
9.  Identity Marketing  202.08 177.48 13.86 8.58 16.67 -48.53 13.85 -48.50
10  License Global (Advanstar)  252.08 263.87 -4.47 13.67 12.33 10.87 -4.47 10.81
11.  Mediaweek (Prometheus Global Media)  490.18 392.39 24.92 60.50 42.19 43.40 36.62 55.59
12.  Promo Marketing (N. American) TAB  659.68 637.38 3.50 63.59 47.33 34.35 -29.32 -8.64
13.  Promo Product BSN (PPAI)  392.29 514.76 -23.79 29.67 38.67 -23.27 -16.25 -15.68
14.  Selling Power (Personal Selling)  112.69 159.33 -29.27 0.00 20.33 DN10 -50.61 DN10
15.  Signs of the Time (ST)  498.89 567.80 -12.14 61.47 85.03 -27.71 -8.63 -25.86
16.  Successful Promo (ASI)  133.87 175.26 -23.62 0.00 20.99 DN10 -22.45 DN10
17.  Target Marketing (N. American)  244.53 288.59 -15.27 45.21 59.50 -24.02 -15.27 -24.02
TOTAL  7,721.47 8,261.06 -6.53 929.68 815.95 13.94 4.46 23.58
TAB = Tabloid Size; Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories;  * Formerly called E5 Global Media, name change to Prometheus Global Media as of October 2010; DN10 = Did not publish in October 2010, data for this title for October 2009 is not included in totals; Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669
AUTOMOTIVE AD PAGES AND REVENUES (January – October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ë10  OCT ë09  OCT REV YTD  REV OCT 
1.  Aftermarket Business (Advanstar)  251.29 331.59 -24.22 42.40 91.49 -53.66 -24.22 -53.66
2.  American Towman  314.98 309.82 1.67 58.43 65.14 -10.30 1.67 -10.28
3.  Auto Laundry News (E W Williams)  533.62 520.80 2.46 62.76 53.87 16.50 2.82 18.42
4.  Automotive Body Repair (Advanstar) TAB  485.56 517.36 -6.15 55.95 50.47 10.86 -12.55 5.03
5.  Automotive News (Crain) TAB  802.90 814.38 -1.41 83.27 73.70 12.99 -0.54 15.05
6.  Body Shop Business (Babcox)  667.11 597.98 11.56 75.94 77.33 -1.80 11.93 -1.52
7.  Brake Front End (Babcox)  530.17 550.50 -3.69 96.66 100.80 -4.11 -5.79 -3.66
8.  Counterman (Babcox)  564.40 461.59 22.27 98.55 86.05 14.53 22.79 14.51
9.  Dealer (Horizon)  218.07 274.52 -20.56 20.16 25.08 -19.62 -20.56 -19.60
10.  F & I Management & Tech. (Bobit)  239.69 248.44 -3.52 23.75 22.34 6.31 -2.35 8.92
11.  Import Car (Babcox)  518.27 536.85 -3.46 65.26 94.31 -30.80 -4.05 -29.72
12.  Modern Car Care (Virgo)  305.22 392.93 -22.32 33.98 40.40 -15.89 -22.32 -15.88
13.  Motor (Hearst)  314.76 300.09 4.89 53.78 26.24 104.95 -16.24 63.93
14.  Motor Age (Advanstar)  563.26 562.15 0.20 69.04 67.94 1.62 6.97 8.88
15.  Performance Bus. (Ntl Bsns Media)  167.87 197.95 -15.20 13.16 16.08 -18.16 -2.55 -5.93
16.  Performance Racing (Laguna Coast)  579.49 625.48 -7.35 58.60 64.20 -8.72 -8.12 -8.69
17.  Prof. Carwashing & Detailing (NTP)  460.34 464.89 -0.98 49.65 52.15 -4.79 5.12 0.60
18.  Restyling (Ntl Bsns Media)  192.63 143.99 33.78 29.16 23.74 22.83 33.79 22.82
19.  SEMA News (Performance After)  334.96 388.11 -13.69 51.08 40.74 25.38 15.68 69.66
20.  Underhood Service (Babcox)  522.81 522.10 0.14 94.17 93.21 1.03 -0.23 1.03
TOTAL  8,567.40 8,761.52 -2.22 1,135.75 1,165.28 -2.53 -1.41 -0.39
Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories;  TAB = Tabloid size; Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669
BANKING AD PAGES AND REVENUES (January – October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ‘09  OCT  REV YTD  REV OCT 
1.  American Banker (SourceMedia)TAB  382.85 507.55 -24.57 48.87 44.29 10.34 -34.70 40.35
2.  Credit Union Journal (SourceMedia)  566.53 609.12 -6.99 87.23 62.87 38.75 -2.39 55.45
3.  Credit Union Magazine (CUNA)TAB  255.41 220.67 15.74 29.17 24.08 21.14 18.05 23.52
4.  Credit Union Times (Summit)TAB  628.87 750.41 -16.20 108.94 62.18 75.20 -10.78 98.11
5.  Green Sheet  1,370.42 1,453.73 -5.73 129.01 130.90 -1.44 -5.73 -1.45
6.  Independent Bank (ICBA)  264.81 261.05 1.44 24.00 22.67 5.87 4.09 8.65
7.  Nt’l Mortgage News (SourceMedia)TAB  358.63 314.96 13.87 79.59 62.87 26.59 16.38 25.94
8.  Scotsman Guide (Scotsman Publish)TAB  181.97 150.63 20.81 17.37 17.04 1.94 19.70 0.99
TOTAL  4,009.49 4,117.49 -2.62 506.81 409.86 23.65 -10.58 40.88
Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories; TAB = Tabloid titles  Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669
FINANCIAL AD PAGES AND REVENUES (January – October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ‘09  OCT  REV YTD  REV OCT 
1.  Bloomberg Markets (Bloomberg LP)  517.33 437.57 18.23 75.67 61.50 23.04 25.77 30.89
2.  DS News (MMG)  592.51 602.63 -1.68 95.63 76.45 25.09 -11.53 12.55
3.  Financial Advisor (Charter Fin.)  579.68 479.38 20.92 77.40 67.03 15.47 20.92 15.47
4.  Financial Planning (SourceMedia)  633.77 478.09 32.56 106.41 54.47 95.36 32.55 95.36
5.  Investment Advisor (Summit)  551.85 478.47 15.34 76.24 54.56 39.74 20.01 45.39
6.  Investment News (Crain) TAB  989.73 933.33 6.04 149.65 167.26 -10.53 4.93 -12.21
7.  On Wall Street (SourceMedia)  319.43 296.37 7.78 46.99 32.86 43.00 7.77 42.99
7.  Registered Rep. (Penton)  522.03 466.55 11.89 63.54 52.87 20.18 8.75 17.04
8.  Research (Summit)  493.43 427.64 15.38 68.08 61.03 11.55 19.46 15.49
9.  Traders Magazine (SourceMedia)  340.75 384.31 -11.33 46.92 57.08 -17.80 -2.47 -9.59
TOTAL  5,540.51 4,984.34 11.16 806.53 685.11 17.72 15.40 19.57
Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories;  Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669 
BROADCAST AD PAGES AND REVENUES (January – October 2010/2009)
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ‘09  OCT  REV YTD  REV OCT 
1.  Broadcast Engineering (Penton)  379.87 506.47 -25.00 27.92 39.66 -29.60 -23.91 -30.59
2.  Broadcasting and Cable (Newbay)TAB   404.33 318.30 27.03 59.16 55.07 7.43 32.34 10.39
3.  Dealerscope (North American) TAB  536.57 558.90 -4.00 40.50 38.66 4.76 3.13 13.13
4.  Home Media Magazine (Questex) TAB  746.32 692.07 7.84 69.41 60.93 13.92 7.18 13.75
5.  Mix Magazine (Penton)  371.53 541.20 -31.35 43.09 91.93 -53.13 -41.66 -60.72
6.  Mobile Electronics (Bobit)  150.84 230.17 -34.47 34.08 42.50 -19.81 -40.77 -27.14
7.  Multichannel News (Newbay) TAB  440.12 384.47 14.47 51.78 38.18 35.62 15.69 41.36
8.  Pro Audio Review (NewBay)  227.32 205.55 10.59 23.33 27.13 -14.01 1.28 -22.42
9.  Pro AV (Hanley Wood) TAB  122.02 225.16 -45.81 0.00 0.00 DNP -53.68 DNP
10.  Pro Sound News (NewBay) TAB  384.70 352.34 9.18 43.49 51.58 -15.68 10.33 -15.63
11.  Radio Magazine (Penton)  291.54 319.95 -8.88 26.41 27.57 -4.21 -9.47 -6.92
12.  Radio World (NewBay) TAB  493.19 506.24 -2.58 36.23 45.25 -19.93 0.30 -16.20
13.  Sound & Communications (Testa/DJ)   441.47 371.41 18.86 50.45 33.73 49.57 21.21 52.51
14.  Sound & Video Contractor (Penton)  316.27 329.04 -3.88 33.54 63.31 -47.02 -4.69 -47.61
15.  Systems Contractor (NewBay) TAB  679.89 586.01 16.02 80.15 57.96 38.29 14.87 36.72
16.  TV Technology (NewBay) TAB  604.08 686.26 -11.98 50.69 55.74 -9.06 -13.25 -12.35
17.  Twice (NewBay Media) TAB  941.95 991.53 -5.00 75.79 54.83 38.23 -4.56 42.67
18.  Twice CES Daily (NewBay Media)  404.46 456.65 -11.43 0.00 0.00 DNP -12.85 DNP
TOTAL  7,936.47 8,261.72 -3.94 746.02 784.03 -4.85 -2.03 0.30
Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories;   TAB = Tabloid title; DNP = Did not publish October 2010/2009  Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669
BUILDING/CONSTRUCTION AD PAGES AND REVENUES (January – October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ‘09  OCT REV YTD  REV OCT 
1.  Builder (Hanley Wood)  736.12 731.00 0.70 73.76 60.91 21.10 -15.13 2.90
2.  CE Pro (EH Publishing)  709.26 643.19 10.27 67.43 83.91 -19.64 10.27 -19.63
3.  Concrete Construction (Hanley Wood)  326.50 344.57 -5.24 34.45 22.14 55.60 -10.15 55.59
4.  Concrete Producer (Hanley Wood)  184.01 293.28 -37.26 29.18 26.95 8.27 -44.37 -4.71
5.  Concrete Products (Mining Media) * 179.42 239.64 -25.13 11.00 20.31 -45.84 -24.32 -45.81
7.  Custom Home (Hanley Wood)  236.62 258.40 -8.43 0.00 0.00 DNP -26.93 DNP
8.  ENR (McGraw-Hill)  964.14 1,013.31 -4.85 106.49 112.50 -5.34 11.78 12.89
9.  Equipment World (Randall-Reilly)  512.33 482.03 6.29 53.01 39.78 33.26 18.70 48.85
10.  Hard Hat News (Lee Publications) TAB  509.21 394.59 29.05 42.12 37.65 11.87 8.58 -11.05
11.  Journal Light Constr. (Hanley Wood)  473.57 382.15 23.92 59.97 40.68 47.42 -1.37 17.67
12.  Kitchen & Bath Design (Cygnus)  391.60 338.40 15.72 31.95 26.77 19.35 2.80 3.14
13.  NY Construction (McGraw-Hill)  493.70 775.50 -36.34 62.33 55.17 12.98 -34.89 16.24
14.  POB (BNP)  381.89 391.98 -2.57 29.83 30.57 -2.42 12.10 12.93
16.  Professional Surveyor  260.61 282.99 -7.91 25.57 20.07 27.40 -8.66 18.21
17.  Prosales (Hanley Wood)  204.58 183.66 11.39 29.58 16.50 79.27 -5.08 46.47
18.  Qualified Remodel (Cygnus)  438.10 322.09 36.02 42.38 35.88 18.12 36.15 16.71
19.  Remodeling (Hanley Wood)  475.43 398.34 19.35 87.92 36.73 139.37 0.30 100.65
TOTAL  7,477.09 7,475.12 0.03 786.97 666.52 18.07 0.52 19.34
Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories; DNP = Did not publish; *Formerly Penton title, acquired by Mining Media Inc as of November 2010  Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669 
COMPUTING AD PAGES AND REVENUES (January – October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ’09  OCT.  REV YTD  REV OCT 
1.  Baseline (Ziff Davis)  56.42 143.67 -60.73 0.00 30.50 DN10 -57.98 DN10
2.  Business Solution (Jameson)  296.28 321.13 -7.74 25.33 26.83 -5.59 -7.73 -5.58
3.  CE Pro (EH Publishing)  709.26 643.19 10.27 67.43 83.91 -19.64 10.27 -19.63
4.  CIO (IDG)  294.67 353.77 -16.71 37.58 37.33 0.67 -12.54 5.70
5.  Circuit Cellar  321.10 291.72 10.07 27.72 27.08 2.36 10.07 2.36
6.  Computerworld (IDG)  379.00 494.45 -23.35 30.67 33.29 -7.87 -17.74 -12.74
7.  CRN (UBM)  386.45 360.43 7.22 35.75 40.00 -10.63 7.22 -10.62
8.  eWeek (Ziff Davis)  267.13 389.41 -31.40 34.25 51.50 -33.50 -49.41 -50.68
9.  InformationWeek (UBM)  605.25 766.96 -21.08 54.83 60.58 -9.49 -19.50 -7.67
10.  Macworld (IDG)  382.33 418.13 -8.56 37.37 35.50 5.27 -8.56 5.28
11.  Network World (IDG)  320.48 469.58 -31.75 32.37 28.33 14.26 -28.34 19.98
12.  PC World (IDG)  451.30 475.34 -5.06 49.35 47.67 3.52 -4.73 3.54
13.  System iNews (Penton)  292.88 363.96 -19.53 27.04 34.42 -21.44 -19.52 -21.43
TOTAL  4,762.55 5,491.74 -13.28 459.69 536.94 -14.39 -18.90 -15.69
Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories; DN10 = Did not publish OCT 2010, data for October 2009 not included in totals; Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669 
DEVELOPER AD PAGES AND REVENUES (January – October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ’09  OCT  REV YTD  REV OCT 
1.  DevConnections(Penton)  172.50 136.58 26.30 16.00 10.25 56.10 26.30 56.10
2.  Game Developer (UBM)  174.83 195.73 -10.68 16.83 14.92 12.80 -10.68 12.85
3.  Linux Journal (Belltown Media)  206.16 221.78 -7.04 21.17 24.33 -12.99 -7.04 -13.01
4.  MSDN Magazine (1105)  344.83 485.21 -28.93 41.25 36.50 13.01 -25.74 18.09
5.  Redmond (1105)  289.17 298.00 -2.96 26.50 28.50 -7.02 -2.96 -7.02
6.  SD Times (BZ Media) TAB  433.91 457.99 -5.26 42.82 36.58 17.06 -3.03 22.07
7.  Visual Studio Magazine (1105)  160.58 244.50 -34.32 22.00 13.00 69.23 -47.62 34.98
8.  Windows IT Professional (Penton)  133.58 194.68 -31.38 16.50 16.75 -1.49 -31.38 -1.49
TOTAL  1,915.56 2,234.47 -14.27 203.07 180.83 12.30 -19.39 11.46
Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories; TAB = Tabloid titles;   DNP = Did not publish 2010/2009  Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669
ELECTRONICS AD PAGES AND REVENUES (January – October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ‘09  OCT  REV YTD  REV OCT 
1.  COTS Journal (RTC)  309.21 311.34 -0.68 28.92 34.46 -16.08 -0.68 -16.08
2.  ECN (Advantage)  386.38 409.46 -5.64 47.58 24.83 91.62 31.29 166.59
3.  EDN Worldwide (Canon)  521.19 537.13 -2.97 97.97 61.30 59.82 -2.97 59.81
4.  EE Times (UBM Media) TAB  434.90 424.83 2.37 71.50 47.33 51.07 3.18 51.06
5.  Electronic Design (Penton Media)  589.75 527.11 11.88 104.83 60.47 73.36 11.89 73.36
6.  Electronic Products (Hearst)  637.66 612.95 4.03 66.57 65.69 1.34 4.03 1.34
7.  Laser Focus World (Pennwell)  484.82 468.14 3.56 47.76 40.07 19.19 6.64 22.76
8.  Microwave Journal (Horizon House)  1,336.59 1,212.28 10.25 116.83 124.27 -5.99 10.25 -5.99
9.  Microwave Product Digest (Octagon) TAB  662.76 632.00 4.87 72.18 68.92 4.73 4.77 4.72
10.  Microwaves & RF (Penton Media)  811.66 794.47 2.16 71.80 79.24 -9.39 2.11 -9.39
11.  Photonics Spectra (Laurin)  419.76 404.99 3.65 39.23 33.66 16.55 3.66 16.58
12.  Residential Systems (NewBay)  340.76 412.22 -17.34 36.34 33.12 9.72 -17.18 9.80
13.  Solid State Technology (Pennwell)  83.08 176.11 -52.82 9.17 11.42 -19.70 -52.83 -19.71
14.  Test & Measurement (Canon)  213.63 274.30 -22.12 21.42 25.11 -14.70 -22.12 -14.71
15.  Transmission and Distribution World (Penton)  476.12 434.21 9.65 39.40 39.36 0.10 9.58 -9.09
16.  Vision System Design (Pennwell)  210.18 266.63 -21.17 34.07 28.65 18.92 -18.82 22.44
TOTAL  7,918.45 7,898.17 0.26 905.57 777.90 16.41 3.43 26.39
Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories; TAB = Tabloid title; DN10 = Did not publish OCT 2010, data for October 2009 not included in totals; Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline. com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669
ENGINEERING AD PAGES AND REVENUES (January – October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ‘09  OCT  REV YTD  REV OCT 
1.  Design News (Canon)  500.45 637.19 -21.46 68.03 76.83 -11.45 -21.46 -11.46
2.  Diesel Progress North American (Diesel & Gas)  370.16 323.87 14.29 25.55 15.35 66.45 14.30 66.37
3.  Machine Design (Penton)  783.59 827.70 -5.33 92.23 65.97 39.81 -4.89 41.38
4.  NASA Tech Briefs (Associated Business Pubs.)  648.68 586.69 10.57 44.07 62.79 -29.81 12.79 -28.40
5.  Today’s Medical Development (GIE)  333.50 324.48 2.78 38.66 35.00 10.46 2.60 10.50
TOTALS  2,636.38 2,699.93 -2.35 268.54 255.94 4.92 -3.67 0.96
Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at 800/263-0669  
FASHION AND DESIGN AD PAGES AND REVENUES (January – October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ë10  OCT ë09  OCT  REV YTD  REV OCT 
1.  Accessories Mag. (Business Journals)  147.41 211.68 -30.36 0.00 16.75 DN10 -30.16 DN10
2.  Impressions (Nielsen)  247.68 488.41 -49.29 0.00 22.94 DN10 -48.88 DN10
3.  Printwear (National Business Media)  536.14 545.35 -1.69 54.70 27.48 99.05 -1.69 99.02
4.  Stitches (Advertising Specialties)  272.33 219.82 23.89 0.00 0.00 DNP 12.02 DNP
5.  Wearables (Advertising Specialties)  231.03 164.44 40.50 24.83 9.17 170.77 26.90 150.23
6.  Womenís Wear Daily (Conde Nast) TAB   906.71 1,162.31 -21.99 74.00 83.83 -11.73 -20.15 -1.65
TOTAL  2,341.30 2,792.01 -16.14 153.53 120.48 27.43 -20.58 8.69
Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories; DNP = Did not publish; DN10 = Did not publish OCT 2010, data OCT 2009 not included in grand total; Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. TAB = Tabloid title  
FOOD AD PAGES AND REVENUES (January-October 2010/2009)
FOOD: SERVICE/RESTAURANTS 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ‘09  OCT  REV YTD  REV OCT 
1.  Food Arts  (M. Shanken)  329.65 325.82 1.18 33.00 33.83 -2.45 1.18 -2.46
2.  Food Management (Penton)  349.31 356.48 -2.01 33.75 25.33 33.24 -3.66 32.58
3.  FoodService Director (Ideal Media) TAB  413.22 355.14 16.35 52.92 41.54 27.40 17.37 27.35
4.  Nation’s Restaurant News (Lebhar-Friedman) TAB  826.13 1,168.68 -29.31 118.47 116.76 1.46 -23.79 10.13
5.  QSR (Journalistic Inc.)  528.23 517.85 2.00 72.48 65.65 10.40 12.20 21.44
6.  Restaurant Business (Ideal Media)  427.95 406.17 5.36 49.82 50.75 -1.83 5.21 -2.46
7.  Restaurant Hospitality (Penton)  329.24 372.38 -11.58 35.56 35.49 0.20 -23.75 -12.85
TOTAL  3,203.73 3,502.52 -8.53 396.00 369.35 7.22 -10.80 8.55
FOOD: RETAIL 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ‘09  OCT  REV YTD  REV OCT 
1.  Convenience Store News (Stagnito)  703.17 684.42 2.74 115.50 115.12 0.33 0.73 0.73
2.  CSP (Convenience Store/Petroleum) (CSP)  1,051.18 863.46 21.74 144.42 139.15 3.79 25.59 9.07
3.  CSN Single Store (Stagnito)  201.20 220.79 -8.87 54.69 52.09 4.99 -10.69 2.34
4.  Gourmet Retailer, The (Stagnito)  173.56 199.65 -13.07 12.58 0.00 DN9 -13.02 DN9
5.  Grocery Headquarters (MacFadden)  948.66 1,017.02 -6.72 78.28 209.00 -62.55 -3.69 -61.42
6.  Progressive Grocer (Stagnito)  564.66 447.69 26.13 100.90 77.41 30.34 26.38 32.20
7.  Specialty Food (N.A.S.F.T.)  343.59 337.92 1.68 20.94 27.89 -24.92 1.69 -24.92
8.  Supermarket News (Penton) TAB  975.15 982.49 -0.75 111.85 110.38 1.33 -0.86 0.98
TOTAL  4,961.17 4,753.44 4.37 626.58 731.04 -14.29 4.49 -11.07
FOOD: PROCESSING 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ‘09  OCT  REV YTD  REV OCT 
1.  Baking & Snack (Sosland)  790.42 671.66 17.68 57.27 50.35 13.74 21.23 17.17
2.  Food Business News (Sosland)  737.92 705.60 4.58 126.04 126.47 -0.34 7.36 2.27
3.  Food Engineering (BNP)  634.95 618.13 2.72 77.75 64.41 20.71 2.96 22.44
4.  Food Processing (Putman)  399.64 312.64 27.83 49.07 37.07 32.37 21.77 26.63
5.  Food Product Design (Virgo)  415.48 474.57 -12.45 55.50 46.33 19.79 -12.44 19.78
6.  Food Technology (Institute of Food Tech.)  482.91 486.71 -0.78 60.79 48.51 25.31 -2.32 17.53
7.  Meat & Poultry (Sosland)  629.54 656.00 -4.03 61.32 78.68 -22.06 -1.90 -20.15
8.  Meatingplace  (Marketing & Tech Group)  547.75 526.64 4.01 57.25 66.59 -14.03 7.17 -11.44
9.  Modern Baking (Penton)  350.44 370.49 -5.41 34.58 33.16 4.28 -9.40 -2.15
10.  Natural Food Merch. (New Hope) TAB  456.27 431.19 5.82 69.86 29.86 133.96 36.19 197.27
11.  National Prod. Insider (Virgo)  516.87 486.00 6.35 78.91 41.93 88.19 6.95 90.03
12.  National Provisioner (BNP)  396.18 527.71 -24.92 43.44 61.44 -29.30 -22.87 -28.17
13.  Nutraceutical World (Rodman)  342.82 358.27 -4.31 40.91 44.12 -7.28 -1.95 -4.99
14.  Nutritional Outlook (Canon)  597.01 549.65 8.62 50.53 58.41 -13.49 7.37 -15.17
15.  Prepared Foods (BNP)  769.72 776.85 -0.92 87.26 83.09 5.02 -0.85 5.28
16.  Snack Food & Wholesale Bakery (BNP)  414.31 385.32 7.52 52.00 51.15 1.66 6.69 0.60
TOTAL  8,482.23 8,337.43 1.74 1,002.48 921.57 8.78 4.71 14.51
Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories; TAB = Tabloid title;   DNP = Did not publish October 2010/2009; DN9 = Data not available for OCT ‘09. OCT 10 data not included in totals.  Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669
GOVERNMENT AD PAGES AND REVENUES (January-October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT‘10  OCT ‘09  OCT REV YTD  REV OCT 
1.  American City & County (Penton)  248.53 281.46 -11.70 24.94 20.60 21.07 -11.70 21.06
2.  Federal Computer Week (1105)  399.50 548.78 -27.20 15.08 101.50 -85.14 -27.20 -85.14
3.  Governing (Congressional Quarterly)  143.33 177.50 -19.25 17.00 33.00 -48.48 -25.30 -52.34
4.  GCN Government Computer News (1105)  329.08 359.25 -8.40 20.33 24.25 -16.16 7.77 -1.35
5.  Government Executive (Nat’l Journal)  302.67 289.83 4.43 26.33 27.50 -4.25 4.43 -4.24
6.  Government Product News (Penton) TAB  222.42 198.32 12.15 17.43 13.18 32.25 16.56 30.65
7.  Government Technology (e.Republic)  185.00 181.16 2.12 10.17 19.67 -48.30 18.98 -39.77
8.  Public Works (Hanley Wood)  419.40 442.95 -5.32 32.50 41.83 -22.30 -11.14 -27.38
9.  Washington Technology (1105)  83.00 150.83 -44.97 17.67 11.00 60.64 -44.97 60.62
TOTAL  2,332.93 2,630.08 -11.30 181.45 292.53 -37.97 -9.43 -46.93
TAB = Tabloid title; Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669
TRAVEL/LODGING/HOSPITALITY AD PAGES AND REVENUES (January – October 2010/2009) 
Ad Pages  Ad Pages  % Chg.  Ad Pages  Ad Pages  % Chg.  % Chg.  % Chg. 
Title (Publisher)  YTD 2010  YTD 2009  YTD  OCT ‘10  OCT ‘09  OCT  REV YTD  REV OCT 
1.  Agent@Home (Performance) 391.52 326.22 20.02 37.71 51.38 -26.61 37.43 -16.00
2.  Convene (Prof. Convention Mgmt.) 486.83 668.83 -27.21 46.17 41.33 11.71 -27.21 11.69
3.  Corporate & Incentive (Coastal Connect.) 203.16 222.81 -8.82 13.83 12.50 10.64 -8.83 10.67
4.  Corporate Meetings & Incentives (Penton) 271.77 294.40 -7.69 21.89 48.33 -54.71 -6.34 -54.04
5.  Exhibitor 166.08 220.56 -24.70 24.63 22.82 7.93 -10.15 31.28
6.  Hotel & Motel Management (Questex) TAB 459.67 459.51 0.03 48.72 47.97 1.56 -9.75 -4.07
7.  Hotel Business (ICD) 693.59 576.75 20.26 65.30 59.38 9.97 21.24 24.07
8.  **Incentive (Northstar) 202.14 219.33 -7.84 38.23 42.75 -10.57 -1.65 -4.56
9.  Lodging Hospitality (Penton) 392.67 345.58 13.63 29.07 30.41 -4.41 12.69 -3.11
10.  Luxury Travel Advisor (Questex) 389.44 280.15 39.01 32.71 29.66 10.28 39.02 10.27
11.  Meetings & Conventions (Northstar) 900.32 1,260.65 -28.58 99.33 115.17 -13.75 -26.40 -11.11
12.  Midwest Meetings (Hennen) 295.11 317.06 -6.92 0.00 0.00 DNP -6.92 DNP
13.  One + (MPI) 550.24 543.31 1.28 41.17 40.25 2.29 1.27 2.28
14.  Recommend (Worth Int’l) 375.41 323.06 16.20 61.67 31.75 94.24 18.35 97.81
15.  Smart Meetings (Bright Business) 549.51 600.15 -8.44 71.92 53.00 35.70 -3.95 42.35
16.  **Successful Meetings (Northstar Travel Media) 767.53 983.50 -21.96 56.66 99.25 -42.91 -26.48 -46.21
17.  Trade Show Executive 347.90 282.17 23.29 22.60 13.63 65.81 23.29 65.77
18.  Travel Agent (Questex) 651.69 714.05 -8.73 84.16 98.66 -14.70 -8.75 -14.70
19.  Travel Weekly (Northstar) TAB 1,320.75 1,458.45 -9.44 190.12 181.80 4.58 -8.13 7.06
20.  TravelAge West (Northstar) TAB 437.70 487.05 -10.13 58.69 54.50 7.69 -9.73 17.51
21.  Vacation Agent (Performance) 474.58 333.84 42.16 42.83 61.29 -30.12 65.72 -18.47
TOTAL 10,327.61 10,917.43 -5.40 1,087.41 1,135.83 -4.26 -8.94 -5.62
TAB = Tabloid title. DN10 = Did not publish in October 2010, data for this title for October 2009 is not included in totals;   ** Formerly Nielson titles, acquired by Northstar Travel Media as of March 2010  Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669 
TRANSPORTATION AD PAGES AND REVENUES (January – October 2010/2009)
Ad Pages Ad Pages % Chg. Ad Pages Ad Pages % Chg. % Chg. % Chg.
Title (Publisher)  YTD 2010 YTD 2009 YTD OCT‘10 OCT ‘09 OCT REV YTD REV OCT
1. DC Velocity (AGILE Business)  455.49 380.00 19.87 33.58 25.75 30.41 20.16 30.42
2. Inbound Logistics (Thomas)  625.65 552.83 13.17 50.79 27.71 83.29 14.06 83.31
3. Independent Contractor (JB Scott Publish)  941.00 677.96 38.80 109.75 48.88 124.53 32.18 113.84
4. Logistics Management (Peerless)  246.16 281.08 -12.42 21.50 22.83 -5.83 -6.31 0.73
TOTAL  2,268.30 1,891.87 19.90 215.62 125.17 72.26 12.56 45.15
Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories; Source: IMS/The Auditor (Toronto, Ontario). Go to www.minonline.com/ims_methodology.pdf for IMS methodology. IMS can be reached at: 800/263-0669