min's 2010 Most Engaged Media Brands

We salute min's Most Engaged Media Brands—these brands continue to build on magazines' tradition of deep engagement. The brands we recognize in min’s Most Engaged Media Brands Awards have successfully moved beyond the page, talked with their audiences and wrapped them in the values and voices their magazines once represented only in print. Special congratulations to Entertainment Weekly, recipient of our Match Made in Heaven designation for exceptional audience engagement. See profiles of the winners of min’s Best of the Web Awards and In-Box Awards.
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Better Homes and Gardens BH&G has accomplished a neat hat trick of being both venerable and young. It is your mother’s most trusted women’s service brand, but it is also yours.

The Economist When other media are chasing users, The Economist chases editorial and intellectual integrity. Audiences know and respect the difference.

Entertainment Weekly Whether it is at the enormously popular site or via 1.1 million Twitter followers, the brand has insinuated itself into every corner of the pop culture experience. View Video min's 'Match Made in Heaven'

Every Day with Rachael Ray Every Day with Rachael Ray has been a pop culture meteor, and in 2009 it continued its blazing trail across the sky. The magazine and Web site deepened engagement by crafting new programs around real communication.

Farm Progress The 169-year-old brand has become a staple in the agriculture business by literally working the fields. Its team of editors and writers live and work in the locales they cover.

IEEE Spectrum IEEE Spectrum recognizes that its audience of experts is the best source of thoughtful commentary. Every aspect of the site now drives them toward exchanging ideas with the columnists and bloggers, and with one another.

InStyle While other brands cooled their heels during the Great Recession, InStyle kept faith with readers and remained fully engaged and connected even as the economy collapsed around us.

Internet Evolution During its three-year history online, Internet Evolution has been pioneering new avenues for transforming business information into a basis of collaboration among professionals.

Martha Stewart Weddings If you are engaged to be married, then it is quite likely you are really engaged with Martha Stewart Weddings.

Moose River Media for LawnSite/PlowSite Moose River Media’s exemplary LawnSite and PlowSite destinations have evolved from simple message boards into unique repositories for their audiences of professional landscapers and snow removal small business owners.

National Geographic Kids How does a print brand engage kids in a world fraught with the distractions of iPods, TV, video games, TV and Facebook—and some more TV? Start by asking them.

Parenting The brand has over 68,000 active users of the message boards and another 14,300 Facebook fans. Even frantic moms take the time to engage with Parenting.

People By cultivating new verticals like StyleWatch and People Pets, the magazine has only grown its reach.

Shape Shape has succeeded in becoming a woman’s constant companion, reaching far beyond its pages to find a place in all of the nooks and crannies of her everyday life.

Sporting News Sporting News continues to be a sterling example of how targeted, authoritative content is the key to audience engagement, even in a field of bigger players.

Taste of Home The original user-generated media brand, Taste of Home was built from the bottom up on reader engagement.

Teen Vogue OMG! Teen Vogue takes its reader engagement model from its own teen audience—stay in constant contact, 24/7.

Yoga Journal The magazine brand has become a focal point for the practice of yoga so that its outreach into social media and reader-interaction produce outsized results.