Meet the Intriguings and Superstars
Print programs that push the envelope
The first-ever sit-down interview with First Lady Michelle Obama and her mother, Mrs. Marian Robinson
Avon rings bells with Seventeen
A full plate at Condé Nast
A b2b veteran leads a company out of bankruptcy
Bringing luster to a bedrock insurance brand
A true believer in the power of magazines to catch attention
A master integrator of print and digital
Setting the standard for multiplatform programs
Connecting with teens—who do, in fact, read
Blue-chip clients, $2 billion in billings
50 new accounts for a 152-year-old brand
Winner of a 2009 National Magazine Award for Overall Excellence
Filling big shoes at a well-loved brand
An advertising venue for luxury brands such as Mercedes-Benz and Porsche
A pioneer of custom media
A long-term brand protector
Marketing as a clear and decisive strategy
A viral video scores for Us Magazine
A leader in helping brands monetize their digital content
Out of Chapter 11, into profitability
A Tinkerer of Twitter
The TMZ of tech blogs
An online watercooler for women
An editorial superstar reemerges
A true believer in the power of Twitter to promote the relevance of business journalism
A superstar of snark
A social media beacon for moms
An agency player for the social media age
People moves beyond the celebrity genre online
The master of Meredith’s digital brand extensions
A shiny online magnet for women
A Wired-in marketing pundit
A marketing blogger with a name brand
Tools for the social media age
21st century entertainment reporting
A bridal registry that even grooms know about
A start-up mentality toward a 56-year-old brand
A builder of mobile services for women on the go
A challenger to cable’s political news shows
A Johnny Appleseed of social networkers
IDG’s social media marketing proselytizer |
min's 2009 21 Most Intriguing People in Media & Top 21 Social Media Superstars
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| min's Top 21 |
We are at the crossroads of an exciting period in media. Thanks to the explosive popularity of such digital/social media platforms as Twitter and Facebook, the industry has never been as richly layered and transparent in its presentation of content. And yet despite the naysayers, many consumers still embrace the tactile medium of print.
In this vein, being multiplatform is no longer an exotic approach for a magazine/media brand to employ when it comes to branding an idea or implementing an advertising initiative; it’s a necessity born of the realities of a 24/7 media age. Yes, this has been a difficult period, but never has the industry seemed more vibrantly alive in its suite of offerings. This is a truism that each of min’s 2009 21 Most Intriguing People in Media and our inaugural Top 21 Social Media Superstars is well aware of. The addition of the latter category to min’s annual “Intriguing” honor roll is an outgrowth of the changes that have overtaken the media landscape. We celebrated all of our Top 21 Intriguing People and Social Media Superstars, profiled here in these pages, at a breakfast awards ceremony held Dec. 9 in Midtown Manhattan, sponsored by Zinio and Handmark. —Iris Dorbian
View the digital edition
See photos from the December 9, 2009 event
21 Most Intriguing People in Media
- Lisa Blevins, VP/Group Director, OMD - View Video

- Angela Burt-Murray, Editor-in-Chief, Essence - View Video

- Donna Campanella, Director of Global Media Products, Avon - View Video

- Barbara Fairchild, Editor-in-Chief, Bon Appetit - View Video

- John French, CEO, Cygnus Business Media
- Ed Gold, Advertising Director, State Farm Insurance - View Video

- Gary Gruneberg, Director, Media Buying, Kraft
- Philippe Guelton, EVP/COO, Hachette Filipacchi Media U.S.
- Tom Harty, President, Meredith, Consumer Magazines, Chief Revenue Officer, National Media Group - View Video

- Jayne Jamison, VP/Publisher, Seventeen Magazine - View Video

- Bill Koenigsberg, CEO/President/Founder, Horizon Media - View Video

- Jay Lauf, VP/Publisher, The Atlantic - View Video

- Anthony Licata, Editor-in-Chief, Field & Stream - View Video

- Claudia Malley, VP/U.S. Publisher, National Geographic
- Christine Osekoski, Publisher, Fast Company - View Video

- Jane Ottenberg, President & Co-Founder, TMG (formerly The Magazine Group) - View Video

- Colleen Rizzo, VP, Global Media, Polo Ralph Lauren
- Grant J. Schneider, CMO, Lifestyle Group, Time Inc.
- Steven Schwartz, Chief Digital Officer, Wenner Media
- Domenic Venuto, SVP, Media & Entertainment, Razorfish
- Jason Young, CEO, Ziff Davis Media
Top 21 Social Media Superstars
- Samir Arora, Founder/CEO, Glam Media - View Video

- Michael Arrington, Founder, TechCrunch
- Myrna Blyth, Editor-in-Chief, BettyConfidential.com
- Tina Brown, Founder/Editor-in-Chief, The Daily Beast - View Video

- John Byrne, former Executive Editor, BusinessWeek
- Nick Denton, Publisher, Gawker
- Laura Fortner, SVP of Marketing and Insights, CafeMom
- Brian Geist, Associate Media Director, Neo@Ogilvy
- Mark Golin, Editor, People.com
- Dan Hickey, VP, Digital Content, Meredith Corp. - View Video

- Brandon Holley, Editor-in-Chief, Yahoo! Shine - View Video

- Jim Hopkinson, Associate Marketing Director, Wired.com - View Video

- Dave Knox, Brand Manager, Digital Business Strategy, Procter & Gamble
- Mike Lazerow, CEO, Buddy Media - View Video

- Harvey Levin, Managing Editor, TMZ.com
- Kristin Savilia, Senior Vice President, E-Commerce and Registry, The Knot
- Scott Smith, Editor, Director of Content, Playboy.com
- Sophia Stuart, Executive Director, Mobile, Hearst Digital Media
- Jim VandeHei, Executive Editor/Co-Founder, Politico.com
- John Walter, Executive Editor, Successful Farming - View Video

- Matthew Yorke, President, Strategic Marketing Services, IDG - View Video

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