min’s Integrated Marketing Awards salute the campaigns, ongoing programs and innovative people who’ve raised the bar on magazine marketing programs. Going neck to neck with TV, the Internet and other media for a larger slice of the advertiser pie, magazine people like you recognize the power of offering integrated marketing programs.

But how many publishers have really unleashed that power, resulting in more ad dollars across their brand? Enter min’s
Integrated Marketing Awards and show us your best. In return, we’ll showcase the most outstanding marketing efforts and set a benchmark for what magazines can do for their clients.

Are you ready to enter? It’s simple to compete, as your content and people speak for themselves. But you have to enter to be considered, so don’t let your competitors steal the show. We’ll be honoring the winners on September 16 at the Grand Hyatt Hotel in New York City, and in min, min’s b2b and on minonline.com.

Sponsored By:
Preferred Award Vendor:

• Who Should Enter?
• Eligibility Requirements
• Categories
• How to Enter
• Deadlines/Entry Fees
• Sponsorship Opportunities
• FAQ's
• Contact Information
• Previous Winners

Who Should Enter?

Any consumer and b2b publishing company and/or person or individual magazine title is eligible to enter. Additionally, advertising agencies and corporations are welcome to enter on behalf of or with their magazine partner. Third-party partners serving the industry can also apply.

Eligibility Requirements

Any program or campaign that took place in 2008 is eligible, as well as programs ongoing in 2009. The program must have taken place in part of 2008, but could have been rolled out prior to that year.

Categories

Categories:

• Custom Publishing Project - A first-class print or electronic project customized for a client or group of clients. Top considerations: content, design, creativity, and client satisfaction.
• Customized Web Site/Microsite - A sponsored section of a magazine site designed to educate an audience on a specific topic. Top considerations: design, sponsorships and advertising placement; depth of site, qualified traffic to section, and effectiveness of marketing efforts.
• Event - A sponsored event or group of events tied to the magazine brand and presented by a magazine publisher. Top considerations: creativity of event, presentation of event, attendance/audience, sponsors’ satisfaction.
• Multiple Magazine Title Program - A media offering that leverages multiple magazine titles as part of the advertising/sponsorship package. Top considerations: presentation of plan to client; success of media program.
• New Event Program - A sponsored event or group of events tied to the magazine brand and presented by a magazine publisher. Top considerations: creativity of event, presentation of event, attendance/audience, sponsors’ satisfaction.
• Online Events
• Print/Mobile - Advantageous and effective use of print and mobile properties to maximize a client or clients’ media program.
• Print/TV or Radio Bundle - A media program that includes the print product/s and radio advertising/sponsorship.
• Print/Video - Leveraging a publishers’ print and broadcast reach for a client/s Top Considerations for all Media Bundles: customization and depth of program, return on investment for advertiser; how effectively the publisher has leveraged the power and reach of their media holdings.
• Print/Web Program- Leveraging a publishers’ print and broadcast reach for a client/s Top Considerations for all Media Bundles: customization and depth of program, return on investment for advertiser; how effectively the publisher has leveraged the power and reach of their media holdings.
• Retail/Merchandising Tie-in
• Social Media Program
• Special Advertorial Section - Customized section of magazine/s designed to educate readers and align message with advertisers. Top considerations: editorial quality, outstanding design, the marketing of program and outcome.
• Sweepstakes/Contest - Interactive, creative approach to reaching out to readers while providing advertisers with out-of-box way to reach key audiences. Top considerations: content and creativity of contest/giveaway and results, including number of entrants and satisfaction of sponsors.
• Total Integrated Program - Honoring the most comprehensive integrated marketing programs that capitalize on three or more key areas of the marketing mix to great effect.
• Total Integrated Program for Magazine Launch
• Wow Award - for the most innovative, out of the box integrated marketing campaign or paradigm-shifting marketing idea.

People Categories – Marketing Masters

• Top Integrated Marketer/B2B (VP level and Above) 
• Top Integrated Marketer/B2B (Manager, Associate Level)
• Top Integrated Marketer/Consumer (VP Level and Above)
• Top Magazine Team
• Top Magazine/Client Team

How To Enter

Enter as many categories as you like, but please tailor your entry to the category you are entering. For each entry (read further for "people" category entrance rules), please provide a 2- to 3-page synopsis of your campaign or initiative that includes:

• Category Entered
• Title of entry (as it would appear on your award)
• Team members (on campaign) or person who is entering
• Key contact for entry
• Organization submitting entry
• Budget (All budget information is strictly confidential and will not be published w/o expressed permission.)

Please include a synopsis that describes your campaign, highlighting the following: program goals & objectives, time period of program, target  audience-client/s, execution/details, measurement of results, budget, return on investment, creativity, overall results, why your program deserves to win an Integrated Marketing Award.

Please include a 2- to 3-page synopsis with the following information:
In 150 words or less, why you or the person you're nominating should win this award. In 500 words or less, please cover as much of the following, broken down by criteria:

a) Professional magazine brand-related achievements.
b) Specific campaigns or efforts spearheaded by this
person and related outcomes.
c) Leadership qualities (ability to manage internally,
intra-departmentally and externally).
d) Innovative thinking.
e) Sound judgment.
f) Flexibility, creativity, financial management (where applicable).

What To Send?

• Five (5) copies of the entry form
• Ten (10) copies of your synopsis
• Five (5) sets of supporting material
• Entry fee (see information below on multiple entries)

Please include supporting materials such as client testimonials, Web sites/urls, print materials and marketing collateral, photographs, and other materials that will help the judges.

Deadlines/Entry Fees

Deadline: June 12, 2009 (postmarked)
Late Deadline: June 19, 2009 (postmarked)
All entries must be postmarked by Friday, June 19, 2009.

Entries postmarked between June 13, 2009 and June 19, 2009, please add a $160 late fee per entry. Award winners (including Honorable Mentions) will be notified in mid-August and honored September 16, 2009, during a breakfast ceremony at The Grand Hyatt NYC.

Entry Fees:
The price of each primary entry is $290. If you submit the same entry into multiple categories, the additional fee is $150 per category. There is a late entry surcharge of $160 per entry. Payment in full must accompany the entry. Entry fees are not refundable.

Multiple Entries:
Multiple entries are accepted and encouraged.  A single entry can be entered into more than one category.  Please follow the "How to Enter" instructions for each category you will be entering. 

Where to Send Entry:
Access Intelligence, LLC
Mary-Lou French, min’s Integrated Marketing Awards
4 Choke Cherry Road, 2nd Floor
Rockville, MD 20850
301-354-1851

Please indicate on the left-hand corner of the envelope the categories you are entering.
min will not return any entries or supporting materials.

Sponsorship Opportunities

Brand as a Marketing Master, Advertise in September min’s Integrated Marketing Issue.
Art Work Deadline: September 3, 2009
Contact:
min Publisher Debbie Vodenos at 301-354-1695; dvodenos@accessintel.com

FAQs

Contact Information

Please contact Awards Coordinator, Saun Sayamongkhun at (301) 354-1610; ssayamongkhun@accessintel.com.

Previous Winners

2008 winners
2007 winners
2006 winners
2005 winners