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min’s Integrated Marketing Awards salute the campaigns, ongoing programs and innovative people who’ve raised the bar on magazine marketing programs. Going neck to neck with TV, the Internet and other media for a larger slice of the advertiser pie, magazine people like you recognize the power of offering integrated marketing programs. But how many publishers have really unleashed that power, resulting in more ad dollars across their brand? Enter min’s Integrated Marketing Awards and show us your best. In return, we’ll showcase the most outstanding marketing efforts and set a benchmark for what magazines can do for their clients.
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| Awards Timeline |
| Entry Deadline: June 13, 2008 |
| Late Entry Deadline: June 20, 2008 |
| Awards Event: September 2008 |
| Entry Form | Enter Online |
| Presented by min and min's b2b |
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Who Should Enter?
Any consumer and b2b publishing company and/or person or individual magazine title is eligible to enter. Additionally, advertising agencies and corporations are welcome to enter on behalf of or with their magazine partner. Third-party partners serving the industry can also apply.
Eligibility Requirements
Any program or campaign that took place in 2007 is eligible, as well as programs ongoing in 2008. The program must have taken place in part of 2007, but could have been rolled out prior to that year.
Categories
Categories:
- Custom Publishing Project - A first-class print or electronic project customized for a client or group of clients. Top considerations: content, design, creativity, and client satisfaction.
- Customized Web Site/Microsite - A sponsored section of a magazine site designed to educate an audience on a specific topic. Top considerations: design, sponsorships and advertising placement; depth of site, qualified traffic to section, and effectiveness of marketing efforts.
- Event - A sponsored event or group of events tied to the magazine brand and presented by a magazine publisher. Top considerations: creativity of event, presentation of event, attendance/audience, sponsors’ satisfaction.
- Multiple Magazine Title Program - A media offering that leverages multiple magazine titles as part of the advertising/sponsorship package. Top considerations: presentation of plan to client; success of media program.
- New Event Program - A sponsored event or group of events tied to the magazine brand and presented by a magazine publisher. Top considerations: creativity of event, presentation of event, attendance/audience, sponsors’ satisfaction.
- Online Events
- Print/Mobile - Advantageous and effective use of print and mobile properties to maximize a client or clients’ media program.
- Print/Online Bundle - Advantageous and effective use of print and online properties to maximize a client or clients’ media program.
- Print/TV or Radio Bundle - A media program that includes the print product/s and radio advertising/sponsorship.
- Print/Video - Leveraging a publishers’ print and broadcast reach for a client/s Top Considerations for all Media Bundles: customization and depth of program, return on investment for advertiser; how effectively the publisher has leveraged the power and reach of their media holdings.
- Print/Web Bundle - Leveraging a publishers’ print and broadcast reach for a client/s Top Considerations for all Media Bundles: customization and depth of program, return on investment for advertiser; how effectively the publisher has leveraged the power and reach of their media holdings.
- Retail/Merchandising Tie-in
- Special Advertorial Section - Customized section of magazine/s designed to educate readers and align message with advertisers. Top considerations: editorial quality, outstanding design, the marketing of program and outcome.
- Sweepstakes/Contest - Interactive, creative approach to reaching out to readers while providing advertisers with out-of-box way to reach key audiences. Top considerations: content and creativity of contest/giveaway and results, including number of entrants and satisfaction of sponsors.
- Total Integrated Program - Honoring the most comprehensive integrated marketing programs that capitalize on three or more key areas of the marketing mix to great effect.
- Total Integrated Program for Magazine Launch
People Categories – Marketing Masters
- Top Integrated Marketer/B2B (VP level and Above)
- Top Integrated Marketer/B2B (Manager, Associate Level)
- Top Integrated Marketer/Consumer (VP Level and Above)
- Top Magazine Team
- Top Magazine/Client Team
How To Enter
Enter as many categories as you like, but please tailor your entry to the category you are entering. For each entry (see below for “People” category entrance rules), please provide a 2- to 3-page synopsis of your campaign or initiative that includes:
- Program Goals & Objectives
- Time Period of Program
- Target Audience-Client/s
- Execution/Details
- Measurement of Results
- Budget
- Return on Investment
- Creativity
- Overall Results
- Why You Program Deserves to Win min’s Integrated Marketing Award
For People Categories:
Please include a 2- to 3-page synopsis with the following information: In 150 words or less, why you or the person you’re nominating should win this award. In 1,000 words or less, please cover as much of the following, broken down by criteria: a) Professional magazine brand-related achievements in 2007 b) Specific campaigns or efforts spearheaded by this person and related outcomes c) Leadership qualities (ability to manage internally, intra-departmentally and externally) d) Innovative thinking e) Sound judgment f) Flexibility g) Creativity h) Financial management (where applicable)
What To Send?
- Five (5) copies of the entry form
- Ten (10) copies of your synopsis
- Five (5) sets of supporting material
- Entry fee (see information below on multiple entries)
Please include supporting materials such as client testimonials, video and cd’s, print materials and marketing collateral, photographs, and other materials that will help the judges.
Deadlines/Entry Fees
Deadline: June 13, 2008 (postmarked)
Late Deadline: June 20, 2008 (postmarked)
All entries must be postmarked by Friday, June 20, 2008.
Entries postmarked between June 14, 2008 and June 20, 2008, please add a $150 late fee per entry. Award winners (including Honorable Mentions) will be notified in mid-August and honored September 2008, during a luncheon ceremony at The Grand Hyatt NYC.
Entry Fees:
The price of each primary entry is $290. If you submit the same entry into multiple categories, the additional fee is $145 per category. There is a late entry surcharge of $150 per entry. Payment in full must accompany the entry. Entry fees are not refundable.
Sponsorship Opportunities
To sponsor the Integrated Marketing Awards Luncheon & Special Awards Issue, please contact Debbie Vodenos at (301) 354-1695; dvodenos@accessintel.com.
Contact Information
Please contact Awards Coordinator, Saun Sayamongkhun at (301) 354-1610; ssayamongkhun@accessintel.com.
Previous Winners
2007 winners
2006 winners
2005 winners
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