The winners of this year's Integrated Marketing Awards were honored on September 27 at an awards breakfast at the Grand Hyatt in New York City. Winners and honorable mentions were honored in over 20 categories for outstanding integrated efforts over the past year. The program was sponsored by BPA and ReadEx Research.
Categories:
Custom Publishing Project
 MindShare - American Express - The Ticket
 Sports Illustrated KIDS - Sports Illustrated KIDS and Pepsi
Starlink Worldwide – Heidelberg USA “See it to Believe it”
Wired Media - Pfizer Creative
Customized Web Site/Microsite
Smart Money - "Working and Living Green"
Sprint Nextel Corporation - Sprint Business Time Inc. Integrated Program
Successful Farming - High Yield Team
Wired Media - Nokia Wi-Fi Program
Event/New Event Program
domino - The domino Bazaar
Hachette Filipacchi Media U.S. - Ford Fusion Studio D
Men's Health - The Men's Health Urbanathlon™ & Festival
NATIONAL GEOGRAPHIC Magazine - "Experience Parks and Conservation" Event
Rodale Inc. - Lipton Live Well Challenge
Successful Farming - Biofuels Forum
Women's Health - Are You Game?
Multiple Magazine Title Program
Reed Business Information- Mechatronics Zone
Meredith Corporation - Walmart Inspired Home
Meredith Corporation - K/BIS Destination Home: Everyday Gateways
Print/Online Bundle
Allure - Allure Magazine & Aveeno Skin Brightening Scrub
BusinessWeek- Sun Microsystems; Participating in the Business Conversation
King Fish Media - Compass on Business
Reader's Digest - Restful Reading
Wired Media - Mediaedge: CIA Xerox Custom Cover Project
Print TV or Radio Bundle
Print/Video/Web Bundle
Entertainment Weekly - Diet Coke's 25th Anniversary
Meredith Corporation - GE: Beautiful Rooms Take Shape
Starcom USA - Kellogg's Special K: "More Ways: Shape Magazine Partnership"
Retail/Merchandising Tie-in
Special Advertorial Section
ESPN - ESPN The Magazine Presents NASCAR: "The Life"
Reader's Digest - "Service Stars" Four-Part Advertorial Series for U.S. Army
Travel Weekly - New Orleans. Old World New Promise
Sweepstakes/Contest
Smart Money - "The Fantasy Portfolio Manager Challenge"
Total Integrated Program
Architectural Digest - "Architecture Days"
Automotive News - SAP Thought Leadership Campaign
ESPN - ESPN The Magazine's NEXT 2007
Golf Digest Publications - The Golf Digest/Golf for Women Signature Home
Newsweek and BBC World - "World Challenge"
PC Magazine - 24 Hours with the Nokia N800 Internet Tablet
Reed Business Information - Professional Builder Show Village 07
Rolling Stone Magazine - Heineken Celebrates Rolling Stone 1,000
TV Guide Magazine - TV Guide/Orville "TV That Pops" Promotion
Ward's Automotive Group – Ward’s 10 Best Engines
MARKETING PEOPLE FINALISTS
Top Integrated Marketer/Consumer (VP Level and Above)
- Yung Moon, Executive Director of Creative Services, SELF
Top Integrated Marketer/B2B (Manager, Associate Level)
- Steve Carson, Associate Media Director, StarLink Worldwide
PLATINUM FINALISTS
- Bonnier Corp. - Field's & Stream's Heroes of Conservation
- PEOPLE - People's Sexiest Man Alive: Chrysler "Your Sexy Man"
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