min's Integrated Marketing Awards
Entry Information
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Industry Sponsors

BPA
Industry Partners

IMA People Categories

People Categories
  • Top Integrated Marketer/Consumer
    (VP Level and Above)
  • Top Integrated Marketer/Consumer
    (Manager, Associate Level)
  • Top Integrated Marketer/B2B
    (VP level and Above)
  • Top Integrated Marketer/B2B
    (Manager, Associate Level)


IMA Categories

IMA Categories
  • Custom Publishing Project
    A first-class print or electronic project customized for a client or group of clients. Top considerations: content, design, creativity, and client satisfaction.
  • Customized Web Site/Microsite
    A sponsored section of a magazine site designed to educate an audience on a specific topic. Top considerations: design, sponsorships and advertising placement; depth of site, qualified traffic to section, and effectiveness of marketing efforts.
  • Event/New Event Program
    A sponsored event or group of events tied to the magazine brand and presented by a magazine publisher. Top considerations: creativity of event, presentation of event, attendance/audience, sponsors’ satisfaction.
  • Multiple Magazine Title Program
    A media offering that leverages multiple magazine titles as part of the advertising/sponsorship package. Top considerations: presentation of plan to client; success of media program.
  • Online Events
  • Print/Mobile Bundle
    Advantageous and effective use of print and mobile properties to maximize a client or clients’    media program.
  • Print/Online Bundle
    Advantageous and effective use of print and online properties to maximize a client or clients’ media program.
  • Print TV or Radio Bundle
    A media program that includes the print product/s and radio advertising/sponsorship
  • Print/Video/Web Bundle
    Leveraging a publishers’ print and broadcast reach for a client/s Top Considerations for all Media Bundles: customization and depth of program, return on investment for advertiser; how effectively the publisher has leveraged the power and reach of their media holdings.
  • Retail/Merchandising Tie-in

  • Special Advertorial Section
    Customized section of magazine/s designed to educate readers and align message with advertisers. Top considerations: editorial quality, outstanding design, the marketing of program and outcome.
  • Sweepstakes/Contest
    Interactive, creative approach to reaching out to readers while providing advertisers with out-of-box way to reach key audiences. Top considerations: content and creativity of contest/giveaway and results, including number of entrants and satisfaction of sponsors.
  • Total Integrated Program
    honoring the most comprehensive integrated marketing programs that capitalize on three or more key areas of the marketing mix to great effect.
 

 

To Sponsor the min's Integrated Marketing Awards Luncheon contact Debbie Vodenos at 301-602-5729 or dvodenos@accessintel.com.

For questions about min's Integrated Marketing Awards Luncheon, contact Mary-Lou French at mfrench@acessintel.com or 301-354-1851.