Integrated Marketing Awards Previous Winners

>>> 2007 | 2006 | 2005

2007 Winners and Honorable Mentions

Custom Publishing Project

    MindShare - American Express - The Ticket

    Sports Illustrated KIDS - Sports Illustrated KIDS and Pepsi

    Starlink Worldwide – Heidelberg USA “See it to Believe it”

    Wired Media - Pfizer Creative

Customized Web Site/Microsite

Smart Money - "Working and Living Green"

    Sprint Nextel Corporation - Sprint Business Time Inc. Integrated Program

    Successful Farming - High Yield Team

    Wired Media - Nokia Wi-Fi Program

Event/New Event Program

    domino - The domino Bazaar

    Hachette Filipacchi Media U.S. - Ford Fusion Studio D

    Men's Health - The Men's Health Urbanathlon™ & Festival

    NATIONAL GEOGRAPHIC Magazine - "Experience Parks and Conservation" Event

    Rodale Inc. - Lipton Live Well Challenge

    Successful Farming - Biofuels Forum

    Women's Health - Are You Game?

Multiple Magazine Title Program

    Reed Business Information- Mechatronics Zone

    Meredith Corporation - Walmart Inspired Home

    Meredith Corporation - K/BIS Destination Home: Everyday Gateways

Print/Online Bundle

    Allure - Allure Magazine & Aveeno Skin Brightening Scrub

    BusinessWeek- Sun Microsystems; Participating in the Business Conversation

    King Fish Media - Compass on Business

    Reader's Digest - Restful Reading

    Wired Media - Mediaedge: CIA Xerox Custom Cover Project

Print TV or Radio Bundle

    Allure - Allure Backstage

    Budget Travel Magazine - Arthur Frommer’s Budget Travel Choice Multimedia Program

Print/Video/Web Bundle

    Entertainment Weekly - Diet Coke's 25th Anniversary

    Meredith Corporation - GE: Beautiful Rooms Take Shape

    Starcom USA - Kellogg's Special K: "More Ways: Shape Magazine Partnership"

Retail/Merchandising Tie-in

    domino - The domino Bazaar

    SELF - Clarins and the SELF Challenge

Special Advertorial Section

    ESPN - ESPN The Magazine Presents NASCAR: "The Life"

    Reader's Digest - "Service Stars" Four-Part Advertorial Series for U.S. Army

    Travel Weekly - New Orleans. Old World New Promise

Sweepstakes/Contest

    Smart Money - "The Fantasy Portfolio Manager Challenge"

Total Integrated Program

    Architectural Digest - "Architecture Days"

    Automotive News - SAP Thought Leadership Campaign

    ESPN - ESPN The Magazine's NEXT 2007

    Golf Digest Publications - The Golf Digest/Golf for Women Signature Home

    Newsweek and BBC World - "World Challenge"

    PC Magazine - 24 Hours with the Nokia N800 Internet Tablet

    Reed Business Information - Professional Builder Show Village 07

    Rolling Stone Magazine - Heineken Celebrates Rolling Stone 1,000

    TV Guide Magazine - TV Guide/Orville "TV That Pops" Promotion

    Ward's Automotive Group – Ward’s 10 Best Engines

MARKETING PEOPLE FINALISTS

Top Integrated Marketer/Consumer (VP Level and Above)

  • Yung Moon, Executive Director of Creative Services, SELF  

Top Integrated Marketer/B2B (Manager, Associate Level)

  • Steve Carson, Associate Media Director, StarLink Worldwide

PLATINUM FINALISTS

  • Bonnier Corp. - Field's & Stream's Heroes of Conservation
  • PEOPLE - People's Sexiest Man Alive: Chrysler "Your Sexy Man"

     

2006 Winners

CUSTOM PUBLISHING PROJECT

    Rodale Inc. (Westin Workout Program) and Reed Science Group (Academic Sourcebook).

CUSTOMIZED WEB SITE/MICROSITE

    CondéNet (Bertolli Restaurant) and CMP-DOS.COM (Wind River)

EVENT/PROGRAM

    Hachette Filipacchi Media U.S. (Style Lounge) and Wired (NextFest for Multi-Year Event Program)

IN-STORE MARKETING

    Self (Self's "Be Good to Yourself" at Macy's)

MULTIPLE MAGAZINE TITLE PROGRAM

    Fallon Worldwide/Citi Brand Continuity Print and Hearst Group (Coca-Cola/Well newsletter)

PRINT/DIRECT-MAIL/DATABASE PROGRAM

    Reader's Digest (Cottonelle Bedtime Book Club)

PRINT/ONLINE BUNDLE

    Newsweek ("Ready or Not, Boomers Turn 60") and Automotive News (Crain; Manheim/ATC/NASA Show Daily Sponsorship)

PRINT/RADIO BUNDLE

    Sporting News (Jim Beam "Character of a Champion" promotion)

PRINT/TV BUNDLE

    Allure (Allure Backstage)

SPECIAL ADVERTORIAL SECTION

    FHM (Dockers Gets the Goods on the Cast of The Apprentice) Farm Journal Media (National Corn Growers Association)

SWEEPSTAKES CONTEST

    FamilyFun ("Beautiful New York" Disney sweepstakes)

TOTAL INTEGRATED PROGRAM

    People (Maybelline/New York "Born to Make a Difference")

2005 Winners and Honorable Mentions

Custom Publishing Project

    DC Comics - DC Comics Powerade FLAVA 23 Comic Promo

    National Geographic Adventure - Jeep Calendar

    The Hearst Group - Zagat Magazine

    Forbes Inc. - BearingPoint's Business Empowered

    Condé Nast Media Group - Fashion Rocks

    Meredith – Currents magazine

Customized Web Site/Microsite

    CONSUMER: Smithsonian Magazine - Smithsonian Magazine's Most Interesting Person

    B2B: CMP Media LLC - Mobilized Software

    VOGUE Magazine - SHOPSEPTEMBERVOGUE.COM

    CondéNet - Sub-Zero Dream Kitchen Inspirations

    Network World, Inc. - Lucent's Success with Network World CAM II Program

Event Program

    CONSUMER: People Magazine - 2004 People Live: The Spotlight Tour

    B2B: Hanley Wood - Site Commander National Tour & Sweepstakes

    PARADE Magazine - The Great American Bake Sale

    Self Magazine - The SELF Center 2004

    WIRED Magazine - WIRED NextFest 2004

    Primedia, Inc. - eBay Editors Charity Challenge

    Reader's Digest - Reader's Digest Presents Campbell's at the Taste of Home Cooking Schools

    Tradeshow Week - Tradeshow Week Fastest 50

Multiple Magazine Title Program

    Condé Nast Media Group - Fashion Rocks

    CMP Media LLC - CMP - HP Worldwide SMB Integrated Marketing Program

    Scholastic Inc.- Scholastic Professional Magazines & Teachers Insurance Plan Integrated Marketing Campaign

Print/Direct Mail/Database Program

    Travel + Leisure - Travel+Leisure Official Card Program for Tourism Australia

    The Hearst Group - J.D. Power Car Guide 2004

    Reader's Digest - Reader's Digest & Tropicana Raise a Glass to Your Health

Print/Online bundle

    Rodale Inc. - Jeep 4x4 Cache-In Adventure

    TV Guide - Milano Cookies/Frasier Finale Promotion

    CMP Media LLC - 2004 CMP BTO Excellence Awards

    G+J USA - Smoking Cessation Nation

    Sports Illustrated - Sport's Illustrated Miller: A Multi-Media Platform

    Nickelodeon Magazine - Garfield The Movie Print and Online Campaign

    Newsweek - Newsweek and DHL: Campaign 2004

Print/TV Bundle

    TV Guide - Milano Cookies/Frasier Finale Promotion

    Condé Nast Media Group - Fashion Rocks

Special Advertorial Section

    Wenner Media LLC. - Rolling Stone & Chevrolet - 2005 Year in Rock Calendar

    PARADE Magazine - What America Eats

    Wenner Media LLC. - Us Weekly & Matrix: Award Winning Looks

Sweepstakes/Contest

    Condé Nast Media Group - Grey Goose

    Primedia, Inc. - The Bosch "Ultimate Garage" Sweepstakes

    Condé Nast Media Group - MAZDA "How Do You Want Your Zoom Zoom?"

    The Hearst Group - Wishbone "Bland to Bold"

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