IMA Awards

min’s Integrated Marketing Awards and Sweet 16 Breakfast on September 16, 2009 honored the campaigns, ongoing programs and innovative people who’ve raised the bar on magazine marketing programs.

The awards breakfast also included Guest Emcees & Presenters, Irene Grieco, Unilever U.S. and David Adelman, OCD Media! Congratulations to min’s Integrated Marketing Awards Finalists and Sweet 16.

Read min’s Special Coverage of the Integrated Marketing Awards.
View pictures from the Integrated Marketing Awards.

Sponsored By:

MRI Zinio
Parade
Playboy

Integrated Marketing Awards Winners & Honorable Mentions 2009

 

Custom Publishing Project

  • Marketing Matters - Gear Head Issue 4
  • Hearst Integrated Media -  30 days of Fashion 2008
  • Midwest Living - Michigan Travel Ideas 2009
  • People Magazine -  “People Celebrates the Holidays with Kraft”
  • Successful Meetings (Nielsen Business Media) - South Africa Meeting & Incentive Planner's Guide

Customized Web Site/Microsite

  • ReadersDigest.com & Swiffer - Extraordinary Uses for Ordinary Things
  • TechWeb – Internet Evolution
  • People en Español - Bellos 51
  • Scholastic Inc. - Scholastic and Target: Dream in Color
  • The Knot Inc. - State Farm Hot Topics Center: Engaged, Nesting & Expecting

Event

  • Hearst Integrated Media -  “Infiniti House of Inspiration”
  • Farm Journal Media - Pro Farmer Midwest Crop Tour
  • Jobson Medical Information LLC -Vision Monday Global Leadership Summit
  • National Geographic Global Media - Shell Innovations in Energy
  • Reed Business Information - Consulting - Specifying Engineers 40 Under 40 Program
  • Women's Health/Men's Health, Rodale - Women's Health Are You Game? Event

Multiple Magazine Titles

  • Hearst Integrated Media - Sears: ReImagine You
  • Rodale Inc. - Tylenol Smart & Simple 2008 Tylenol Feel Better Program

New Event Program

  • Cosmopolitan - Cosmopolitan StarLaunch-Search for the Next Fun Fearless Female Rockstar
  • Entrepreneur Media Inc – Entrepreneur Magazine's Entrepreneur of 2008 & Growth 2.0 Conference
  • House Beautiful – The House Beautiful Kitchen of the Year 2008
  • People Magazine  – PEOPLE Red Carpet Fun Run 
  • Teen Vogue, Conde Nast Publications - Teen Vogue Haute Spot
  • Washingtonian Magazine - The 2008 Best Of Washington
  • Wired - Smart Home – Smart Home: Green & Wired-Honda Program

Print/Mobile

  • Playboy - got2b
  • Cooking Light & MyRecipes.com - Dinner Tonight Program for Unilever
  • Martha Stewart Living Omnimedia - Martha Stewart Wedding's Snap-Able Issue

Print TV/Radio Bundle

  • Gourmet Magazine - Gourmet's Diary of a Foodie
  • American Express Publishing Corporation and Time Inc. - Travel + Leisure City Guides for Infiniti
  • Hearst Integrated Media - Sears: ReImagine You
  • Starcom USA - Rice Krispies "Childhood is Calling" 

Print/Video

  • Starcom MediaVest Group - Herbal Essences "Tressed to Impress"
  • National Geographic Global Media – Goldman Sachs Eden at the End of the World

Print/Web Program

  • Cooking Light & MyRecipes.com - Dinner Tonight Program for Unilever
  • Elle - Fall Programs 2008
  • American Express Publishing Corporation and Time Inc. - Travel + Leisure City Guides for Infiniti
  • Hearst Integrated Media - 30 Days of Home 2008
  • Rodale, Inc  - Bicycling's Tour de France
  • Time Inc. Corporate Sales and Marketing - THINK. THINK AGAIN
  • Wenner Media - Garage Retreat Program for Mobil 1 

Retail/Merchandising Tie-in

  • Newsweek - Newsweek/Target Retote Program
  • Hearst Integrated Media - 30 Days of Beauty 2008
  • Martha Stewart Living Omnimedia – Estee Lauder & Martha Stewart Living - Recipe for Living Beautifully

Social Media Program

  • Entrepreneur.com and Sprint – Entrepreneur ConnectTM
  • Cisco and BusinessWeek - Business Exchange Partnership
  • Federated Media - American Express OPEN Forum
  • Successful Farming - Farmers for the Future

Special Advertorial Section

  • Wenner Media: Us Weekly and Rolling Stone - Wenner Media & Showtime Present: “Dexter Weekly” and “Dexter”
  • Hearst Integrated Media - 30 Days of Beauty
  • Hearst Integrated Media - Infiniti House of Inspiration
  • National Geographic Global Media - MassMutual
  • National Geographic Global Media - Siemens: Answers for the Environment
  • Midwest Living - Tastes of Ohio

Sweepstakes/Contests

  • The Parenting Group: Parenting’s Family Road Trip
  • National Geographic Global Media - Purell Hands-On Explorer Challenge
  • Reader's Digest - Reader's Digest Presents the Dove Self-Esteem Contest

Total Integrated Program

  • Martha Stewart Living Omnimedia - Martha Stewart Living Omnimedia And My M&M's: "Your Holiday, Your Way"
  • Meredith Corporation -  Kenmore Country Escapes
  • American Express Publishing Corporation and Time Inc. - Travel + Leisure Guides for Infiniti
  • Forbes - Intelligent Investing with Steve Forbes
  • Sports Illustrated Group -  Sports Illustrated Swimsuit 24/7
  • Successful Farming - Farmers for the Future
  • House Beautiful - The House Beautiful Kitchen of the Year 2008
  • Vogue - Clairol & Vogue Perfect 10
  • Women's Health/Men's Health, Rodale - Men’s Health Urbanathlon & Festival

Total Integrated Program for Launch

  • Turnstile Publishing - [Re]launching Golfweek
  • Washingtonian Magazine - Washingtonian Bride & Groom: Unveiled

The Wow! Award

  • Hearst Integrated Media – 30 Days of Fashion 2008
  • TechWeb - Data Center of the Future
  • American Express Publishing Corporation and Time Inc. - Travel + Leisure City Guides for Infiniti
  • Hanley Wood LLC  – The Site Commander
  • Hearst Integrated Media - Infiniti House of Inspiration

Top Integrated Marketing Executive

  • Risa Crandall, Vice President/Publisher of Scholastic Parents Media
  • Erick Neher, Vice President of Marketing Hearst Integrated Media
  • Thom Allcock, Executive Director, Integrated Marketing for Wenner Media
  • Simon Leslie, Publishing Director of Ink Publishing

min's Sweet 16

  • Alina Goncalves, Partner/Associate Director, Exchange for MindShare
  • Alison Giordano, VP, Global Sponsorships, MasterCard International
  • Bill Stabile, Senior Director of Brand Marketing, Siemens
  • Carolyn Dubi, SVP, Director of Print, Initiative
  • Carolyn Klein, Senior Director of Media, Vonage
  • Donna Bruce, Purchasing Group Manager, Procter & Gamble
  • Ginger Taylor-White, SVP/Group Account Director of Print, Carat
  • Jeffrey Holecko, North American Media Manager, Kimberly Clark
  • Josh Martin – VP/Director of Emerging Media for ID Media
  • Judi Tannenbaum, Media Manager, IBM
  • Karen Finelli, VP, Group Magazine Director for Zenith
  • Katie Pariseau, Marketing Manager, Integrated Marketing Solutions, Advanced Micro Devices
  • Kelly Patterson – Media Supervisor, MC Media
  • Len Fogge, Executive Vice President, Creating, Marketing, Research and Digital Media, Showtime
  • Melissa Odenbach – Associate Media Director, Starcom Worldwide
  • Michael Keaveny, Media Supervisor, Razorfish

 

Search Jobs
Media Jobs
min Social Networks

Join us on Linkedin
Follow us on Linkedin

White Papers
Get even smarter -- download a white paper today.

Featured White Papers:
Internet measurement of ad-noting: Sampling and Statistical Issues
By MRI


Successfully Building Communities for Your Business
By Ripple6



... more Whitepapers
min Contests

min contests




Enter the Smithsonian Contest with a chance to win a $500 AMEX Gift card plus. Enter online or download pdf.

To sponsor a min contest in 2010, contact Erica Gottlieb at egottlieb@accessintel.com.

 Reserve your contest in min

min Press

State of Digital MediaThe State of Digital Media

 View Details
                           

Twitter Best Practices for Media CompaniesTwitter Best Practices for Media Companies

 View Details
                           

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

March 25, 2010
Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business
Learn More

April 7-8, 2010
The 3rd Annual Digital Media Measurement & Pricing Summit
Learn More

April 19-21, 2010
Ad-Tech
Learn More

All Events


min
Free Eletters — Sign up Now