BIOGRAPHY

David Adelman
Partner
OCD Media

David Adelman has been focused on helping marketer’s get superior results from their advertising investments throughout his 25 year career. He has worked on some of the most recognizable brands in a variety of categories. He pioneered DTC advertising beginning with Rogaine (though you wouldn’t know from meeting him) in 1988, Claritin in the early 90’s, Levitra and others continuing to this day.

He is a founding partner of OCD Media, an independent media services company for marketers seeking a fresh and objective approach to media strategy and media buying where he currently focuses his energies on building and applying advanced modeling techniques to improve communications productivity.

David’s expertise is media strategy; he believes in segmenting the consumer market based on the propensity to use a particular product/category and incorporating metrics for success. For most marketers this translates to determining real prospect user groups, not just demographic definitions, and planning a campaign towards specific ROI goals. His patient acquisition model has been used successfully by a number of pharma companies. But he’s not only about strategy. David knows that the real value of any plan lies as much in the execution as it does in the concept.

Prior to founding OCD Media, David held key media management positions at several major advertising agency and media service organizations, including Initiative Media, TN Media, DMB&B/MediaVest, McCann-Erickson, Saatchi & Saatchi and Rosenfeld Sirowitz & Humphrey. His five years on the client side at Schering-Plough has given him a broader perspective of the marketing process.

David has successfully managed media programs for P&G, Johnson & Johnson, Campbell’s Soup, Tyson Foods, Victoria’s Secret, Qwest Communications, LG Electronics, BIC, Pricewaterhouse Coopers, Bayer, Sara Lee, Fidelity Investments and others. His thought pieces are frequently published in key industry trade journals and he has appeared on numerous panels and conferences.

David is a frequent guest lecturer on Marketing, Consumer Behavior and Organizational Management at NYU and is an active member of the AAAA’s (American Association of Advertising Agencies) Print Media Committee. He was also a founding member and Sub-Committee chair for the Marlboro (NJ) Economic Development and Improvement Committee. When you meet David be sure to ask him about the highlight of his athletic career; catching a touchdown pass from Scott Brunner (NY Giants QB) in Giant’s Stadium.

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