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Learn From the Winners

Despite slim stature, no doubt this exec pulls his weight

Through savvy partnerships, bringing power to PEOPLE

Tying sophisticated content to real earning potential

The original corporate crisis navigator

Her house wins our sales seal of approval

The IT guy who can also reboot your b2b

Advancing through sales integration

Judging by the numbers, she’s made a fine Living

Remembering a consummate entrepreneur

Racking up pages in a competitive climate

Structural support for an innovative brand extension

Even sales can benefit from the 3D trend

Investing in reader support to build a secure bottom line

Recession-friendly selling tactics reap large rewards

Breakout b2b star mounts a strong Q1 defense

Leveraging Web tools to form exclusive partnerships

Working out a cross-branding promotion plan to elevate ad/sales rates

Personalization a plus for drawing audience and advertisers

Bold designs attract advertisers like bees to honey

min’s Best Sellers: Mastering the Art of the Tough Sell

Sales success has been no easy score lately. How can magazine brands not just maintain the status quo, but reach new targets in these conditions? The same way they always have, in good times and bad—by putting smart people in charge who remind marketers, once again, that nothing engages audiences quite like magazine brands. The winners and honorable mentions of min’s Sales Executive of the Year Awards formed strategic partnerships, stayed strong on their brand messages and, rather than cut back, expanded their horizons intelligently. Many dove into multimedia and some even tried multi-dimensionality on for size.

Hall of Fame Inductees
Hall of Fame Inductees

Gordon Hughes, whom min salutes as he moves on from years of leading American Business Media (ABM), advises  consumer and b2b magazine pros: “Embrace change, capitalize on it and be there first.” Our award winners hardly need to hear this advice, judging by the results described in these pages. If these sales leaders can succeed in such a tough environment, then watch out for their achievements as economic conditions (knock on wood) continue to improve.

We are proud to present min’s 2010 Sales Executive of the Year Award winners, honorable mentions and this year’s inductees into min’s Sales Executive Hall of Fame, whom we celebrated at an awards breakfast on June 14 in New York, where guest speakers and co-presenters included Huffington Post’s Greg Coleman, GroupM’s George Janson and Coachsultancy’s Jay Burzon.

– Jessica Clegg

Download PDF of Best Sellers issue.

See photos from the event.


Sales Executive Hall of Fame Inductees

min Salutes Gordon Hughes - View Video

Salesperson of the Year

Natalie Mattera, OK!

Honorable Mentions:

  • Angela Freeborn, The Parenting Group
  • Kelly Maier, Reader’s Digest
  • Andrew Meyerson, PEOPLE Magazine
  • Christine Potter Mulhearne, O, The Oprah Magazine
  • Leslie Winters, Scholastic Parent & Child

 

Sales Team Leader of the Year (Multiple Titles)

Michael Brownstein, Meredith
Charles Dixson, Investment News

Honorable Mention:

  • Kristine Welker, Hearst Magazines Digital Media

 

Sales Team Leader of the Year (Single Title)

Russell Ellis, Architect
Connie Anne Phillips, InStyle

Honorable Mentions:

  • Lauren Cosenza, Shape
  • Ellie Duque, PEOPLE
  • Karen Kovacs, PEOPLE
  • Matt Mastrangelo, Men’s Journal
  • Mary Tohill, Sign and Digital Graphics
  • Jeff Wellington, ReadyMade

 

Sales Team of the Year

1105 Government Information Group
Hearst Magazines Digital Media
Men’s Health & Women’s Health

Honorable Mentions:

  • Better Homes & Gardens
  • Golfweek – Travel Sales Team
  • Prevention
  • Scholastic Parent & Child

 

Art Director

Lisa B. Kim, SELF magazine

Honorable Mention:

  • Libby VanderPloeg, Saveur

 

Out of the Box: Most Creative Program

Susan Trout, Time Inc. Corporate Sales & Marketing, “mine” magazine

Honorable Mention:

  • Julie Nemitz, Scholastic Parent & Child for Verizon, Savvy Mom