Learn From the Winners
Despite slim stature, no doubt this exec pulls his weight
Through savvy partnerships, bringing power to PEOPLE
Tying sophisticated content to real earning potential
The original corporate crisis navigator
Her house wins our sales seal of approval
The IT guy who can also reboot your b2b
Advancing through sales integration
Judging by the numbers, she’s made a fine Living
Remembering a consummate entrepreneur
Racking up pages in a competitive climate
Structural support for an innovative brand extension
Even sales can benefit from the 3D trend
Investing in reader support to build a secure bottom line
Recession-friendly selling tactics reap large rewards
Breakout b2b star mounts a strong Q1 defense
Leveraging Web tools to form exclusive partnerships
Working out a cross-branding promotion plan to elevate ad/sales rates
Personalization a plus for drawing audience and advertisers
Bold designs attract advertisers like bees to honey |

min’s Best Sellers: Mastering the Art of the Tough Sell
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Sales success has been no easy score lately. How can magazine brands not just maintain the status quo, but reach new targets in these conditions? The same way they always have, in good times and bad—by putting smart people in charge who remind marketers, once again, that nothing engages audiences quite like magazine brands. The winners and honorable mentions of min’s Sales Executive of the Year Awards formed strategic partnerships, stayed strong on their brand messages and, rather than cut back, expanded their horizons intelligently. Many dove into multimedia and some even tried multi-dimensionality on for size.
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| Hall of Fame Inductees |
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Gordon Hughes, whom min salutes as he moves on from years of leading American Business Media (ABM), advises consumer and b2b magazine pros: “Embrace change, capitalize on it and be there first.” Our award winners hardly need to hear this advice, judging by the results described in these pages. If these sales leaders can succeed in such a tough environment, then watch out for their achievements as economic conditions (knock on wood) continue to improve.
We are proud to present min’s 2010 Sales Executive of the Year Award winners, honorable mentions and this year’s inductees into min’s Sales Executive Hall of Fame, whom we celebrated at an awards breakfast on June 14 in New York, where guest speakers and co-presenters included Huffington Post’s Greg Coleman, GroupM’s George Janson and Coachsultancy’s Jay Burzon.
– Jessica Clegg
Download PDF of Best Sellers issue.
See photos from the event.
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Sales Executive Hall of Fame Inductees
- Andy Amill, Weight Watchers Magazine - View Video

- Paul Caine, Style and Entertainment Group, Time Inc. - View Video

- David Carey, Condé Nast
- John French, Cygnus Business Media - View Video

- Michael Friedenberg, IDG Enterprise - View Video

- Pat Haegele, Good Housekeeping - View Video

- Diane Newman, American Media - View Video

- Sally Preston, Martha Stewart Living Omnimedia - View Video

- Don Welsh, magazine entrepreneur: posthumous award - View Video

min Salutes Gordon Hughes - View Video 
Salesperson of the Year
Honorable Mentions:
- Angela Freeborn, The Parenting Group
- Kelly Maier, Reader’s Digest
- Andrew Meyerson, PEOPLE Magazine
- Christine Potter Mulhearne, O, The Oprah Magazine
- Leslie Winters, Scholastic Parent & Child
Sales Team Leader of the Year (Multiple Titles)
Honorable Mention:
- Kristine Welker, Hearst Magazines Digital Media
Sales Team Leader of the Year (Single Title)
Honorable Mentions:
- Lauren Cosenza, Shape
- Ellie Duque, PEOPLE
- Karen Kovacs, PEOPLE
- Matt Mastrangelo, Men’s Journal
- Mary Tohill, Sign and Digital Graphics
- Jeff Wellington, ReadyMade
Sales Team of the Year
Honorable Mentions:
- Better Homes & Gardens
- Golfweek – Travel Sales Team
- Prevention
- Scholastic Parent & Child
Art Director
Honorable Mention:
- Libby VanderPloeg, Saveur
Out of the Box: Most Creative Program
Honorable Mention:
- Julie Nemitz, Scholastic Parent & Child for Verizon, Savvy Mom
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