Learn From the Winners
How to maximize sales? Make salespeople feel empowered.
Focus on ideas for advertisers, not ad pages.
In a recession, make the tough decisions, but don’t damage your business.
Go back to basics: Listen to your clients and do your homework.
A Condé Nast 'traveler' settles in as New Yorker.
A dangerous model: content creation supported by advertising alone.
Multiple assets that share a clear, singular voice.
A sales exec who leads by cheerleading.
An exec skilled in crafting online creative solutions for clients.
Take ’n’ bake dining with Rachael Ray.
Mastering the nuances of the media brand/client relationship.
Client empathy brings revenue growth and career advancement.
Overcoming “no” with quick thinking and relationship building.
An innovator leads a brand’s digital transformation—and a company’s financial reorganization.
A people person keeps the initiatives coming. |
min’s Best Sellers: Salesmanship for All Seasons
| As the first big recession of the 21st century enters its second year, there’s no question that our industry has suffered as a result. Many magazines have undergone drastic drops in ad pages and revenue while others that have struggled have had no other recourse but to shutter forever. |
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Yet, at the risk of sounding Pollyannaish, there is a beacon of light: Magazine brands are still striving diligently to put out their best efforts. Some, like Hearst’s newly launched Food Network Magazine, signify that innovation is neither dormant nor dead. It’s singularly alive and well.
This is an important tenet to note and one that all of min’s 2009 Sales Executive of the Year Award winners and finalists know intrinsically: Downturns have happened before, and as in every cycle in life and business, it’s never permanent. The industry will rebound and reemerge in an evolved form. As evidenced by the perseverance and savvy shown by our honorees, this is not a pipe dream but a fait accompli. We are proud to present min’s 2009 Sales Executive of the Year Award winners, honorable mentions and this year’s inductees into min’s Sales Executive Hall of Fame, all of whom we celebrated at an awards breakfast on June 17 in New York. —Iris Dorbian
See photos of the event.
View the 2009 Best Sellers Issue
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| Hall of Fame Inductees |
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Sales Executive Hall of Fame Inductees
- Tracey Altman, Vice President, Group Publisher, Reader’s Digest
- John Beni, Vice Chairman, Parade Publications
- Michael Clinton, EVP, Chief Marketing Officer and Publishing Director, Hearst Magazines
- Chuck Gabrielson, Publisher, USA Weekend
- Lisa Hughes, VP/Publisher, The New Yorker
- Michael J. Klingensmith, Managing Director, AdMedia Partners
Sales Team of the Year
Honorable Mentions:
- AICPA Media Solutions
- People StyleWatch
- Women’s Health
Sales Team Leader of the Year
Honorable Mentions:
- Andrew Amil, Publisher, WeightWatchers Magazine
- Risa Crandall, VP/Publisher, Scholastic Parents Media
- Ronan Gardiner, Associate VP/Associate Publisher, Men’s Health
- Karen Kovacs, Associate Publisher, People
- Greg Licciardi, Publisher, Audubon
- Kevin Martinez, Associate Publisher, Harper’s Bazaar
Sales Team Leader of the Year (eMedia)
Honorable Mentions:
- Brian Quinn, Executive Director of Marketing, Wall Street Journal
- Fernando Romero, National Sales Director, InStyle Digital
Salesperson of the Year (Publisher Level)
Honorable Mentions:
- Risa Crandall, VP/Publisher, Scholastic Parents Media
- Christina Grdovic-Baltz, VP/Publisher, Food & Wine
- Michelle Myers, Publisher, People StyleWatch
Salesperson of the Year (Director Level)
Honorable Mentions:
- Laura Cosenza, New York Manager/Executive Beauty & Fashion Director, Shape Magazine
- Bethany Gale, Midwest Sales Director, Every Day with Rachel Ray
- Meredith Homet, Fashion Sales Development Director, W Magazine
- Ed Koehler, Advertising Director, Advertising Specialty Institute
- Deborah Knudsen, Fashion Director/Advertising, Cookie
- Helen McGinley, Executive Director, Luxury Product, GQ
- Abbe Simmons, Account Manager, Scholastic Corp.
- Frank Wall, Los Angeles Advertising Manager, Time
Salesperson of the Year (Manager Level),
Single Title With Circulation Between 100K-500K
Honorable Mention:
- Bruce Taylor, Executive Director, West Coast, Equipment, Golf World
Salesperson of the Year (Manager Level),
Single Title With Circulation Between 25K-100K
Honorable Mention:
- Arthur Sutley Jr., Associate Publisher, Bar Business
Sales Executive of the Year (eMedia)
Honorable Mentions:
- Heather Miller, Regional Sales Manager, Allrecipes.com
- Gregory Montgomery, VP, Strategic Account Director, EE Times
Marketing Executive of the Year
Honorable Mention:
- Dani Berger, Creative Director, Scholastic Parents Media
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