Learn From the 2010 Winners
Deploying tools that parents could use
A glamorous brand comes into its own as a digital entity
Putting the user at the center of a branded media site
A master tweeter
A program soliciting the voice and concerns of New Yorkers
A clear demonstration of the power of the true sponsor
Threat Level takes blogs to a new level
A powerful brand grounded in social media for an audience of women
A sophisticated cross-platform package for Post’s
One of the most well-designed destinations on the Web
A store that behaves like a magazine
A snappy women’s site on 2.5 million users’ must-visit list
An e-newsletter that says “you just gotta see this”
In-depth research by IT professionals
The previous decade in words and pictures
The collection of talent at a blog-oriented news site wins over critics
A super-site for foodies
A comprehensive package on the Stonewall Riots celebrates a generation
A creative recap of the financial system’s collapse in 2008
Personal Trainer works out those abs
The Hollywood Makeover attracts readers right where they dream
A magazine brand commits a year to covering the effects of a changing economy on Detroit
A virtual venue for the bridal media market
An Internet pioneer and his role at one of the leading media companies in the world
Expanding Hearst online traffic to over 20 million users
People’s audience grows 236% to 11.1 million monthly uniques
Meredith’s branded magazine sites become a Women’s Network reaching 15 million users |
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min’s 2010 Best of the Web Awards: A Year of Making Connections
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When the going gets tough, the tough get digital. In a year of unprecedented pressures on the print business, magazine brands refused to stand still. This has been a year when the online side of the business was not just the biggest growth center anymore—it was the only growth center. Whether it was panic, or just the absence of other options, magazine brands have focused more of their energies and investment dollars on their digital properties. But it was more than just “going digital.” In many ways, the last year was spent deepening and renewing connections with audiences.
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| Hall of Fame Inductees |
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Our Best of the Web Award winners and honorable mentions reflect extraordinary levels of creativity and innovation online that really hit home and spoke to people. Whether it is Newsweek’s incredibly ambitious 20/10 multimedia review of the decade or Martha Stewart’s remarkable dominance of Twitter, The Atlantic’s ubiquity in political conversations online or People.com’s unexpected breakout success in the pets category, magazine brands made their mark online last year.
We also honor this year’s inductees into min’s Digital Hall of Fame—digital veterans who saw the future before the rest of us, and who are still working to make magazine brands a part of that future.
Just as the Great Recession caused many of us to cocoon a bit more and appreciate those closest to us, it had a similar effect on the smartest media companies. Last year was a time to maintain and deepen connections with the people who should matter most—our readers.
We honored all the winners, honorable mentions and Hall of Famers at a breakfast event at New York's Grand Hyatt on April 28. At the same event, we also celebrated our picks for this year's Most Engaged Media Brands as well as the winners of our first-ever In-Box Awards, recognizing excellence in eletter content and marketing. Special thanks to our event sponsor, mobile application solutions provider Handmark. —Steve Smith
See profiles of the winners of min’s Most Engaged Media Brands and In-Box Awards.
View min's Best of the Web Special Issue & Photos from the event
- Bob Carrigan, CEO, IDG -View Video
- Chuck Cordray, SVP/GM, Hearst Magazines Digital Media - View Video
- Mark Golin, Editor, PEOPLE Digital
- Paul Maidment, Editor, Forbes Media - View Video
- Tanya Wenman Steel, Editor-in-Chief, Epicurious.com - View Video
- Lauren Wiener, SVP, Meredith Interactive - View Video
Best of the Web Winners and Honorable Mentions
- Rachel Fishman Feddersen, Parenting.com
- Martha Stewart, Martha Stewart Living Omnimedia
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• NY Media - NYMAG.com Partnership with HSBC's "Values Soapbox" Campaign
• TechWeb - Internet Evolution/IBM Partnership |
Honorable Mentions:
- Alpha Media Group – Hometown Hotties
- Condé Nast Digital - Mercedes-Benz "Live Well Dashboard"
- Yahoo! Inc. – The Thread
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• Wired.com - Threat Level Blog |
Honorable Mentions:
- Entertainment Weekly –PopWatch
- RealSimple.com - Kristin van Ogtrop’s Adventures in Chaos
- Tech Web - Five Great Myths of Social Networking
- USANA Health Sciences, Inc. - What's Up USANA
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• Yahoo! Shine |
Honorable Mentions:
- Epicurious.com/Condé Nast Digital - Community Features on Epicurious.com
- Rodale, Inc Men’s Health - Men's Health Community
- TechWeb - Internet Evolution/IBM Partnership
- Wired.com - How-To Wiki
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• PEOPLE/Time Inc. – “Bunches of Cash Hunt” |
Honorable Mentions:
- Arkadium - National Geographic Channel Expedition
- Brides.com – Groom of the Year
- The New Yorker – newyorker.com Cartoon Kit
- Wired.com – Gone Forever: What Does It Take to Really Disappear?
- Women’s Health - Win Today
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• Style.com/Condé Nast Digital - Style.com |
Honorable Mentions:
- Epicurious.com/Condé Nast Digital – Epicurious.com
- IAC/InterActiveCorp - The Daily Beast
- PEOPLE/Time Inc. - People.com
- Saveur – Saveur.com
- Smart Meetings – Smartmeetings.com
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• Martha Stewart Living Omnimedia, Inc. - Martha Stewart Shop |
Honorable Mentions:
- PEOPLE/Time Inc. - PeopleStyleWatch.com
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• BettyConfidential - BettyConfidential.com |
Honorable Mentions:
- Concierge.com/Condé Nast Digital - Concierge.com Interests & Ideas Features
- IAC/InterActiveCorp - The Daily Beast
- Pace Communications – FourSeasonsMagazine.com
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• Garden & Gun Magazine - Talk of the South Email Newsletters |
Honorable Mentions:
- MensHealth.com – MensHealth.com Newsletter
- The American Institute of Certified Public Accountants - 497% Growth in Click Rate with Video Screenshot Test
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• TechWeb - InformationWeek's Analytics Strategy |
Honorable Mentions:
- Meredith Corporation - A Recipe for Success: Meredith and Ripple6 Stir Up MixingBowl.com
- Rogers Publishing Limited – Microsoft Office Cover
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• Readers Digest Association – TasteofHome.com’s Spooky Slow Cooker Giveaway |
Honorable Mentions:
- Brides.com – Groom of the Year
- Cornerstone Promotion - The Levi's/FADER Fort
- Playboy Enterprises – SoCo's Sponsorship of Playboy's Uncovered
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• Newsweek’s 20/10: The Decade in Rewind |
Honorable Mentions:
- American Express OPEN - The OPEN Forum Website - OPENForum.com
- Playboy Enterprises Inc. - AMC's Mad Men
- The Knot Inc for Elizabeth Arden - Elizabeth Arden "My Inner Bride"
- World Wrestling Entertainment - SummerSlam
- Ziff Davis Enterprises Inc. - Smarter Technology
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• Concierge.com/Condé Nast – Postcard by Concierge.com iPhone App |
Honorable Mentions:
- Allrecipes.com - Allrecipes Dinner Spinner
- MensHealth.com – Eat This Not That
- Parade/Parade.com – Marilyn vos Savant's Numbrix
- The Knot Inc. for Secrets Resorts & Spas – "Wedding 911" iPhone App
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• Time Magazine - TIME.com Mobile |
Honorable Mentions:
- Epicurious.com/Condé Nast Digital
- Handmark, Inc. - Forbes.com Mobile Reader
- PEOPLE/Time Inc. – People Goes Mobile
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• IAC/InterActiveCorp - The Daily Beast
• Meredith Corporation - Recipe.com |
Honorable Mentions:
- Financial Times – Howtospendit.com
- MSP Communications - deltaskymag.com
- Pace Communications - FourSeasonsMagazine.com
- PEOPLE/Time Inc. - PEOPLE Finds New Niche with PEOPLE Pets
- The Atlantic - The AtlanticWire
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• AARP – AARP Presents The Stonewall Riots: 40 Years Later, A Milestone Anniversary |
Honorable Mentions:
- Bicycling.com - Bicycling.com's 2009 Tour de France Coverage
- Sports Illustrated – Sources tell SI Alex Rodriguez tested positive for steroids in 2003
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• Financial Times - Lehman Anniversary Special |
Honorable Mentions:
- TechWeb - IE Radio/IETV
- The New Yorker - newyorker.com – The New Yorker Out Loud
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• MensHealth.com - MensHealth.com Personal Trainer |
Honorable Mentions:
- Penton Media - WardsAuto.com
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• Real Simple. – RealSimple.com |
Honorable Mentions:
- Bonnier Corporation New York - OutdoorLife.com
- Guideposts.com
- Billboard.com and Razorfish - Billboard.com
- Sports Illustrated - SI.com
- Taunton Press - FineCooking.com
- Time Inc. - SouthernLiving.com
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• PEOPLE/Time Inc. – PEOPLE Digital Takes Over Twitter |
Honorable Mentions:
- Martha Stewart, Martha Stewart Living Omnimedia Inc.
- SmartMoney - SmartMoney.com: ReliveTheCrash
- Time Inc. – Health
- Wired.com
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• InStyle.com - InStyle.com's Hollywood Makeover Cover Girl Integration |
Honorable Mentions:
- Bicycling.com - Bicycling.com's GPS Rides and Maps
- Entertainment Weekly – EW.com
- Billboard.com and Razorfish - Billboard.com
- Wired.com - Cutthroat Capitalism: The Game
- Ziff Davis Enterprises Inc. - Smarter Technology
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• Time Inc. - Assignment Detroit |
Honorable Mentions:
- Allure.com - Allure Backstage: The Look Of
- Automotive News/Crain Communications – Industry in Turmoil
- Bonnier Corporation - Field & Stream Heroes of Conservation
- Concierge.com - Insider Reviews Video Series
- Glamour.com - 20 Outfit Ideas from America’s Most Stylish People
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• TechWeb - Internet Evolution
• Wired.com |
Honorable Mentions:
- Bonnier Corporation - fieldandstream.com
- Style.com/Condé Nast Digital - Style.com
- Time Inc.- CNNMoney
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• Martha Stewart Weddings - Luxury Weddings Expo
• TechWeb - Information Week The Business Case for Windows 7 |
Honorable Mentions:
- TechWeb - Information Week 500 Virtual Event
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