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At the Best of the Web Awards


Awards co-presenter Bonnie Fuller


TechWeb's Internet Evolution team (photos by Yumiko Tsukada)

Learn From the Winners

Digital Hall of Fame Inductees

min's Best of the Web Awards Special Coverage

 

 

Change of every sort has defined the last year past 16 months — in politics, the economy and, of course, in our own media business. What exactly we are changing into remains an open question at this point. But rapid response to change is in evidence among the many finalists and winners of min’s 2009 Best of the Web Awards. Call it “digital preparedness,” but magazine brands have been proving their mettle. No other media outlet knows how to package and structure news and information as effectively as magazines. Your brands are known for the perspective and context they bring to the torrents of data and alerts that now threaten to drown us. Whether it was an election cycle that whirled like a dervish, an economy that sank like a stone or a media landscape that quaked beneath our feet, the best magazine brands demonstrated that they had mature digital presence that combined the Web’s immediacy with magazine style and perspective.

Hall of Fame Inductees
Look at Scholastic’s remarkable Countdown to Election 2008 that sent scores of kid reporters into the field and educated a new generation about the electoral system. Or consider the remarkable packages from TheStreet.com and SmartMoney.com, the Balance Sheet blog at NewYorker.com or the Credit Crisis Center at Financial Week. Even the quick dialing down of consumerism was served by content such as This Old House’s Family Projects Web series, which leveraged the new homebodyism. And in a year when everyone was predicting the rapid demise of media business models as we know them, your industry demonstrated a resolve to explore new paths to digital profitability and sustainability. Vogue TV, Everything Channel and New York Media’s “Where’s Rogan?” tested new models for making digital media, finding larger audiences and making the medium pay out in a way that is equal to the content the advertisers promote. As an industry you both covered change and you embodied change. And as the media industries look to digital for their salvation and some kind of future, our Digital Hall of Fame inductees, Digital Teams of the Year and the winners and honorable mentions of this year’s Best of the Web Awards — all of whom we honored at a breakfast event at New York’s Grand Hyatt on March 18 — seemed to prove their digital preparedness for change. (Click on the winners and on “Honorable Mentions” under category headings to read profiles.)
— Steve Smith, Digital Media Editor, min

 

 

Digital Hall of Fame Inductees

 

Digital Teams of the Year

 

Advertiser Program/Partnership

• Consumer: Vogue.TV for Model.Live
• B2B: IDG Communications for IDG accelerateresults.com sponsored by AMD

Honorable Mentions:

  • Condé Nast Digital Creative Services for Häagen Dazs - Help Save the Honey Bees
  • Condé Nast Media Group for Chevrolet’s 2008 Fashion Rocks Presenting Sponsorship:
    "Shop, Rock & Roll"
  • Hachette Filipacchi Media Group – ELLE.com for NYC's Defining Places Virtual Guide sponsored by Maybelline
  • InStyle.com for P&G Downy Design Tag
  • The Knot Inc. for Wal-Mart Canopy
  • Source Interlink Media for XM Radio "Coolest Car Challenge"

 

Blog (Consumer)

Entertainment Weekly for EW.com PopWatch
Newsweek for Newsweek.com – Stumper

Honorable Mentions:

  • Cookie Magazine for Nesting
  • Forbes.com for Rich Karlgaard/Digital Rules Blog
  • Glamour Magazine for Smitten
  • The New Yorker for The Balance Sheet - Blog by James Surowiecki on newyorker.com
  • Sporting News for The Sporting Blog

 

Blog (B2B)

Penton Media for the Big Fat Marketing Blog

Honorable Mentions:

  • Managing Automation for The Edge Blog, ManagingAutomation.com
  • The Rosen Group for AppScout
  • TechWeb for Internet Evolution

 

Community / Social Networking

Consumer: Rodale Inc. Men’s Health for Belly Off! Club
• b2b: TechWeb for Internet Evolution

Honorable Mentions:

  • Brides.com for Brides.com on MySpace
  • Everyday Health and Vaseline
  • Meredith Interactive for MixingBowl.com
  • SI Digital/Citizen Sports Network for Facebook Fantasy Football

 

Design

Razorfish for WWD.com

Honorable Mentions:

  • Condé Nast Digital for Style.com
  • Fit Pregnancy for fitpregnancy.com
  • Gourmet for gourmet.com
  • New York Media for nymag.com
  • Penton Media for Nutrition Business Journal

 

E-Commerce Merchandising

InStyle for Instyle.com Shopping

Honorable Mentions:

  • Allure Magazine for Allure Virtual Store
  • AutoWeek for AutoWeek Gear Store

 

Editorial Excellence (Consumer)

Sports Illustrated Group for SI.com

Honorable Mentions:

  • Forbes.com for Forbes.com
  • Gourmet for gourmet.com
  • Hearst Digital Media for Esquire.com
  • New York Media for nymag.com
  • Rodale Inc. Men's Health for MensHealth.com
  • Scholastic Inc. for Scholastic.com/Parents
  • Smart + Strong for POZ.com
  • U.S. News Media Group

 

Editorial Excellence (B2B)

McGraw-Hill Construction for Architectural Record

Honorable Mentions:

  • CXO Media/CIO.com for CIO.com
  • Financial Week for Credit Crisis Coverage
  • Jobson Medical Information LLC for VisionMonday.com
  • New England Journal of Medicine for NEJM.org
  • Penton Media for WardsAuto.com

 

Email Newsletters

CSP Information Group Inc. for CSP Daily News

Honorable Mentions:

  • RCR Wireless News for RCRWireless.com Strategic Site Re-architecture Project
  • SELF Magazine for Recipe of the Week Newsletter
  • TheStreet.com for TheStreet.com Bell Series
  • Veterinary Learning Systems for TechTalk

 

Integration with Print

Wired.com for High Tech Cowboys of the Deep Sea: The Race to Save the Cougar Ace

Honorable Mentions:

  • Domino Magazine for MyDecoFile.com
  • Everything Channel for Channelweb.com Tools for Accelerating Technology Sales
    Channel Campaign
  • Meredith Interactive for Parents Cover Model Search
  • Sports Illustrated Group for SI Swimsuit 2008


Marketing Campaign

The Atlantic Group for Think.Again. – The Atlantic Project

Honorable Mentions:

  • Condé Nast Digital for Style.com - iPhone Promotion
  • Windows IT Pro for Paul Thurrott, News Editor

 

Micro Site/Custom Website

New York Media for nymag.com’s “Where’s Rogan” Video Microsite

Honorable Mentions:

  • Harvard Business Publishing for Downturn 2008: A Manager’s Survival Guide
  • Source Interlink Media for Castrol Syntec “Top Shop Challenge” Campaign

 

Mobile Application

Condé Nast Digital for Style.com – iPhone Application

Honorable Mentions:

  • InStyle.com for InStyle.com Mobile
  • Jobson Medical Information LLC for VMail Extra Mobile
  • TheStreet.com/Polar Mobile for TheStreet.com Mobile

 

New Site

Consumer: BusinessWeek for Business Exchange
b2b: Hanley Wood Business Media for EcoHome

Honorable Mentions:

  • Advanstar Communications for DVM360.com
  • American Institute of Certified Public Accountants for Feed the Pig
  • ecomii for www.ecomii.com
  • Bon Appétit Magazine for Bonappetit.com
  • Gourmet for gourmet.com
  • Turner for The Frisky

 

Podcast or Videocast

Condé Nast Digital for Style.com’s “CandyCast”

Honorable Mentions:

  • Condé Nast Digital for Men.Style.com – “In the Closet”
  • Source Media for ABTV on the Radar
  • The New Yorker for The Campaign Trail Podcast on newyorker.com

 

Premium Site

Penton Media for Nutrition Business Journal

Honorable Mentions:

  • Penton Media for WardsAuto.com
  • TheStreet.com for Real Money Silver

 

Redesign Relaunch

Consumer: The Atlantic Group for TheAtlantic.com
• b2b: Penton Media for Chief Marketer Network

Honorable Mentions:

  • contractmagazine.com of Nielsen Business Media
  • Discover Media LLC for DISCOVERmagazine.com
  • Sunset Magazine for Sunset.com
  • Women's Health for WomensHealthMag.com

 

Special Online Coverage

Scholastic News Online for Countdown to Election 2008

Honorable Mentions:

  • InStyle for InStyle.com Grammys 2008
  • McGraw-Hill Construction for Record Reveals: Boston
  • Sporting News for Sporting News’ 2008 NFL Draft Coverage
  • TheStreet.com for On the Brink

 

Uses of Interactivity

Bicycling for Bicycling.com
Sporting News for Fantasy Scout

Honorable Mentions:

  • Domino Magazine for MyDecoFile.com
  • Kiplinger.com for Quizzes
  • SmartMoney for SmartMoney Financial Crisis Center

 

Video: Magazine-Branded Show (Consumer)

People.com for Who Looked Hot Video Series
This Old House for Family Projects

Honorable Mentions:

  • Alpha Media Group for Blender Burner
  • GQ.com for GQ Rules: How to Become a Well-Dressed Rebel in 30 Days
  • Hearst Magazines for Seventeen.com Voting PSAs
  • Vogue.TV for Model.Live

 

Video: Magazine-Branded Show (B2B)

TechWeb for Internet Evolution

Honorable Mentions:

  • CSP Information Group Inc. for CSPTV NACS Show Coverage
  • InformationWeek Business Technology Network for InformationWeek’s Startup City TV

 

Video: Overall Use of Video

Entertainment Weekly for EW.com Video

Honorable Mentions:

  • Condé Nast Digital for Men.Style.com
  • Fortune/Money for CNNMoney.com
  • McGraw-Hill Construction for Architectural Record Video Library
  • Newsweek for Newsweek.com Video

 

Virtual Tradeshow or Online Event

InformationWeek Business Technology Network for InformationWeek 500

Honorable Mentions:

  • Forbes.com for Forbes.com Investor iConference: Profiting In Volatile Markets
  • InformationWeek Business Technology Network’s bMighty for bMighty bConnected