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min's Sweet 16

min's 2011 Integrated Marketing Awards and Sweet 16


Marketing Innovators: A Commitment to Brand Connectivity

As consumers migrate to online media and mobile devices that offer rich media experiences and global connectivity, magazine-media brands are following suit. Today we identify—and celebrate—those print brands that have led the way in integrated marketing. These brands, together with the agencies and marketers they work with, are true innovators—they combine brilliant creativity, insight into reader and user communities, and knowledge of technology to produce dazzlingly effective marketing campaigns. They manage to reinforce the value of the printed page, while creatively incorporating new media like iPads, apps and widgets. We congratulate all the winners and finalists, as well as our Sweet 16 magazine brand champions, who were honored at New York City’s Grand Hyatt on Sept. 27.


Download PDF of the min Marketing Masters issue.
See Photos at the event.

Contest/Sweepstakes

Teen Vogue—Condé Nast: Are you the Next L.E.I. Model Citizen?

Honorable Mentions:

  • All You - Time Inc.: Borden's "Redefine Your Family Favorites" Recipe Contest
  • ESPN—The MagazineSony & ESPN The Magazine—World Cup 2010
  • Hearst Digital Media/Hearst Integrated Media: Dove Correspondents Lifestreaming
  • Martha Stewart Living Omnimedia: Disney: Make Your Own Magical Memories
  • Meredith Corporation - Living the Country Life: Bobcat/Living the Country Life Compact Tractor Sweepstakes
  • PEOPLE: Starbucks Frappucino "I Love Summer and Fall"
  • Rodale/Organic Gardening Magazine: Organic Gardening & Nature's Path's Gardens for Good Program
  • Time Inc. Branded Solutions: Kenmore Runway Washer
  • This Old House: RAM: Best New Home Products

 

Custom Publishing Project


  • Time Inc.: Merrill Lynch Advisor (Consumer Winner)
  • TMG Custom Media: JCK Custom Publishing (b2b Winner)

Honorable Mentions:

  • Arthur Frommer's Budget Travel Magazine: South Africa Tourism Illustrative Map
  • Bonnier Corporation: Field & Stream 2010 Bass Pro Shops Summer Fun Guide
  • Avaya Thought Leadership Forum
  • CIO/IDG Communications
  • Starcom USA: NCBA—Gourmet Grilling
  • Time Inc.: My Ford
  • Time Inc.: Proto
  • Time Inc.—Sports Illustrated: Sports Illustrated and Coke Zero College Football Partnership with Walmart Promotion

 

Customized Website

  • Everyday Health Inc.: Eating for Better Health, Sponsored by Campbell’s (Consumer Winner)
  • UBM TechWeb: InformationWeek and IBM's Internet Evolution (b2b Winner)

Honorable Mentions:

  • The Atlantic Monthly Group: The Atlantic—University of Phoenix
  • Condé Nast: "My Ultimate Reward"
  • Condé Nast/Starcom: More Than Beautiful
  • Entertainment Weekly Magazine: EW & Starz Party Down Program
  • ESPN—The Magazine: Sony and ESPN The Magazine—World Cup 2010
  • Hearst Digital Media: America's Favorite Home—Macy's Martha Stewart
  • IDG Communications: IDG/Oracle Nanosite
  • Shape magazine: SHAPE’s New Year, New You- Digi-Mag

 

Event

  • Hanley Wood: DeckExpo
  • Shape magazine: Shape's Pilates for Pink

Honorable Mentions:

  • The Parenting Group: Mom Congress on Education and Learning
  • Fortune - Time Inc.: The Fortune Most Powerful Women Summit
  • Hearst —Food Network Magazine: Food Truck Promotions
  • Hearst Integrated Media: L’Oréal Paris: Women of Worth
  • LeadDog Marketing Group: Live Your Best Life – O, The Oprah Magazine
  • Meredith Corporation: 7th Annual More/Fitness Women’s Half Marathon - New York
  • New Hope Natural Media - Penton: Natural Products Expo West
  • Questex: International Beauty Show
  • Cooking Light- Time Inc.: IKEA "Recipes for Living Well" Event Series

 

Lead Gen Initiative

  • Rodale, Inc.: Cadillac and Bicycling Magazine
  • TMG Custom Media: JCK Flawless Club Lead Gen Initiative

Honorable Mention:

  • Condé Nast: Chase—My Ultimate Reward
  • Everyday Health Inc: Vaseline Dry Skin Rescue Free Sample Program.
  • Hearst—Food Network Magazine: A Taste for Travel
  • Martha Stewart Weddings: Wedding Essentials Lead Generation
  • Sunset Publishing —Time Inc.: Naughty Volvo's at Sunset Savor the Central Coast

 

Marketers of the Year

  • F+W: Kate Rados, Director of Marketing -View Video
  • HearstFood Network Magazine: Peggy Mansfield, Associate Publisher, Integrated Marketing -View Video

Honorable Mentions:

  • Real Simple: Tamara Stewart, Executive Director of Event Marketing - View Video
  • United Business Media LLC: Lenny Heymann, EVP for UBM TechWeb - View Video

 

Marketing Team of the Year

  • Hearst—Food Network Magazine: Food Network Magazine Marketing Team
    View Video
  • Hearst Magazines: Hearst Integrated Media's Marketing Department
    View Video
  • Time Inc./Sports Illustrated: Sports Illustrated Marketing Team - View Video
  • United Business Media LLC (UBM): DeusM - View Video


Most Creative Use of New Technology

Hearst Digital Media—Augmented Reality: “JC Penney Teen’s Virtual Dressing Room" 

Honorable Mentions:

  • Entertainment Radio Network: EBay Motors and Motor Trend Radio Present: Mod Jobs
  • Entertainment Weekly Magazine: EW’s Mobile Movie Preview Program
  • Hearst Digital Media: Pictela: "Macy's Fall Men INC"
  • Martha Stewart Weddings: "Scan to Win $1000" Microsoft Tag Promotion
  • Shape magazine: SHAPE’s New Year, New You- Digi-Mag
  • XXL Magazine: Kargo

 

Multiple Magazine Titles

Fortune, Money and CNNMoney.com - Time Inc.: Visionaries

Honorable Mentions:
  • Bonnier Corporation: Field & Stream and Outdoor Life's Cabin of the Year
  • Condé Nast: My Ultimate Reward
  • Hearst Integrated Media: eBay: 30 Days of Green 2010
  • Hearst Integrated Media: L’Oréal Paris: Women of Worth
  • Starcom USA: Samsung—Most Wanted
  • Time Inc.: L’Oréal Paris: Bringing L’Oréal Paris to the Red Carpet
  • TMG Custom Media: CDW Multiple Magazine Title 

New Event Program

Rodale/Prevention Magazine: Prevention's "Active Series"

Honorable Mentions:

  • Competitor Magazine: Rock 'n' Roll Marathon Series
  • Condé Nast: BRIDES White Hot Hope
  • The Economist: SHRM's Global Firms in 2020 at Ideas Economy: Human Potential
  • Meredith Corporation: More Magazine—Reinvention Convention Series & TV Special
  • Money Magazine, Time Inc.: Lowes & Money Magazine -- Take Charge Live
  • Real Simple - Time Inc.: Real Simple—10th anniversary
  • Sunset Publishing—Time Inc.: Sunset Savor The Central Coast
  • Teen Vogue—Condé Nast: Declare Your Denim

 

Print/Mobile

Martha Stewart Weddings: "Scan to Win $1000" Microsoft Tag Promotion

Honorable Mentions:

  • Entertainment Weekly Magazine: EW’s Mobile Movie Preview Program
  • Starcom USA: Hanesbrands Inc./Barely There—Undercover Style
  • Starcom USA: Kellogg/Special K—Fall Challenge 2010

 

Print/TV Radio Bundle

Bonnier Corporation: Field & Stream - The Gun Nuts

Honorable Mention:

  • Martha Stewart Living Omnimedia: Ghirardelli: Thanksgiving Hotline

 

Print/Web Bundle

  • The Economist: FedEx – Exploring Our Changing World
  • Time Inc. Branded Solutions: Microsoft Make Education Great

Honorable Mentions:

  • Condé Nast: Ones to Watch
  • Entertainment Weekly Magazine: EW & Honda—Opposites in Harmony
  • MediaVest: Decorating with Walmart
  • Source Interlink Media: Ford Edge
  • Time Inc. Branded Solutions: Kenmore Runway to Washer
  • Time Inc.—Sports Illustrated: Sports Illustrated Greatest Bracket Ever presented by Miller Lite
  • WebMD / WebMDBaby: Gerber 2010 Integrated Platform

 

Retail/Merchandising Tie-In

Condé Nast/Starcom: Walgreens -- More than Beautiful

Honorable Mentions:

  • Hearst—Food Network Magazine: Food Network Magazine Cookbook
  • Lucky Magazine/Condé Nast: GapKids & LuckyKids: Must Haves
  • MediaVest: Readers Choice Award Ownership
  • Real Simple - Time Inc.: CVS—Beauty Solutions from the Experts

 

Social Media Initiative

  • Meredith Corporation: Meredith 360 Marketing —Eucerin "Skin FIRST"
  • WWD / Fairchild Fashion Media: Facebook and Twitter

Honorable Mention:

  • Bonnier Corporation: Field & Stream's The Rut Reporters
  • Hearst Digital Media/Hearst Integrated Media: Dove Correspondents Lifestreaming
  • Hearst Digital Media: Kisses for Troops—Maybelline New York
  • Hearst Integrated Media: P&G: Back to School with Star Power
  • Real Simple - Time Inc.: Clorox Disinfecting Wipes
  • UBM TechWeb: Internet Evolution

 

Special Advertorial Section

Hearst Integrated Media: P&G: Back to School with Star Power

Honorable Mentions:

  • Arthur Frommer's Budget Travel Magazine: Site Scenes User-Generated Photo Section
  • Condé Nast: Ones to Watch
  • Hearst—Food Network Magazine: Cooking 123
  • Redbook: Suave Stylist Approved
  • Sunset Publishing—Time Inc.: Sunset Savor the Central Coast Visa Signature
  • Teen Vogue -- Condé Nast: Teen Vogue and Maybelline -- Sealed with a Kiss

 

Total Integrated Program

Hearst: Woman's Day "Road Trip Diaries"

Honorable Mentions:

  • Fit Pregnancy & Mederma: New Moms: Wear Your Skin Proudly Campaign
  • Fortune, Money and CNNMoney.com - Time Inc.: Visionaries
  • Hearst—Food Network Magazine: Cooking 123
  • Hearst Digital Media/Hearst Integrated Media: Dove Correspondents Lifestreaming
  • Hearst Integrated Media: eBay: 30 Days of Green 2010
  • Hearst—Food Network Magazine: Truvia
  • The Knot Inc.: Pantene "Aisle Style & Wedding Hair 411" Program
  • Martha Stewart Living Omnimedia: Avery: Stick To It!
  • Martha Stewart Weddings: Say I Do To J. Crew
  • PEOPLE: Sexiest Man Ever
  • Real Simple - Time Inc.: Real Simple—Sally Hansen
  • Redbook: Suave Stylist Approved 


WOW Award

  • Hearst Integrated Media: Designer Visions 2010: Cinema Style (consumer winner)
  • UBM TechWeb: Internet Evolution's Sixty Days of Executive Education (6DEE) b2b winner

Honorable Mentions:

  • Hearst Digital Media/Hearst Integrated Media: Dove Correspondents Lifestreaming
  • Hearst Integrated Media: eBay: 30 Days of Green 2010
  • Hearst Digital Media: Augmented Reality: “JC Penney Teen’s Virtual Dressing Room"
  • The Knot Inc.: Wrigley Extra "Shake Up Wedding Weight Loss"
  • Martha Stewart Living Omnimedia: Microsoft Office 2010: Make Home Projects Great
  • Time Inc. Branded Solutions: Microsoft Make Education Great

 

2011 SWEET 16 HONOREES:


  • Aaron Anderson, Associate Director of Integrated Programs and Strategy, OMD
  • Sarah Baehr, SVP, Digital Director for Publishing, MediaVest
  • Donald Chesnut, Global Lead, Experience Design, SapientNitro
  • Carolyn Dubi, SVP, Director Print, Initiative
  • Jeffrey Eggen, Experiential Marketing Manager, Ford
  • Chris Gayton, Sr Director of Media at Gap, GAP
  • Tiffany Ku, Integrated Planning Supervisor, Zenith Media‚ÄźGerber
  • Betsy Lazar, Vice President, Global Media, Kellogg
  • Jennifer Leary, Director of Consumer Marketing, Electrolux Major Appliances
  • Steve Lovell, Media & Account Services Manager, Garmin International, Inc.
  • John Melone, Senior Vice President/Publishing Activation Director, Starcom USA
  • Rebecca Mills, VP/Media Director, Optimedia
  • Jill Scalamandre, Chief Marketing Officer, Chrysallis, StriVectin
  • Annika Schmitz, Great Delta Airlines Senior Marketer, Great Delta Airlines
  • Corinne Shaffer, VP, Associate Strategy Director, J3
  • Raymond Simanavicius, US Marketing Media Promotions, IKEA North America Services, LLC