Learn From the Winners

Playboy cover gets animated

Partnership primes preschoolers

Virtual closet stocks major retailer

Custom communities as models of efficiency

A shining career

Widget redefines the field

Brainy Web competition goes viral

Slick publication makes TV listings sexy

Elegant ads invite interaction

App marries makeup with environmental advocacy

Virtual home draws leisurely tours

Time Inc. brands light up red carpet

A contest with an eye for design

People goes country for the fabric of our lives

Online hunt targets readers

Celebrity lounge builds buzz for Comic-Con

A magazine that becomes fully yours

Jell-O get the glam treatment

min's Sweet 16

min's 2010 Integrated Marketing Awards and Sweet 16

All of the finalists of min’s Integrated Marketing Awards juggle more platforms than ever, but one thing hasn’t changed—the unique role magazine brands play in consumers’ lives. That connection continues to inspire magazines and their marketing partners. They’ve managed to reinforce the value of the printed page, while creatively incorporating new media like apps and widgets. We congratulate all the winners and finalists, as well as our Sweet 16 magazine brand champions, who were honored at New York’s Grand Hyatt on Sept. 15. A special thanks to event sponsor MagazineRadar.

Download PDF of the min Marketing Masters issue.

See photos from min's 2010 Integrated Marketing Awards breakfast event at New York’s Grand Hyatt, held Sept 15, 2010.

Contest/Sweepstakes

Teen Vogue/Condé Nast: H&M Eye on Design

Honorable Mentions:

• Martha Stewart Living Omnimedia: Warriors in Pink Powered by Ford
• Meredith Corporate Marketing: Lever 2000 “Make Every Touch Count”
• People: GMC Real Sexy Guys 2009
• Scholastic: LOFT Loves Teachers
• Successful Farming: All Around the Farm Program
• Us Weekly: Whose Yahoo!?

Custom Publishing Project

Meredith Integrated Marketing: Access DirecTV Magazine, October 2009 Issue

Honorable Mentions:

• Scholastic: Scholastic Parent & Child Presents Welch’s Harvest Grants
• TechWeb: Enterprise Efficiency

Customized Website

Hanley Wood: The Builder Concept Home 2010

Honorable Mentions:

• The Economist: The Corporate Expectations Barometer
• SheKnows: HairstyleLounge
• Source Interlink Media: 2010 Lincoln MKS EcoBoost
• TechWeb: Enterprise Efficiency

Event

People: Cotton Inc. Country Issue Celebration

Honorable Mentions:

• Fortune: Brainstorm GREEN
• Golf Digest/Golf World: Experience Tour
• O, the Oprah Magazine: “O You!” 2009
• Shape Magazine: Bikini Body Tour
• Teen Vogue/Condé Nast: O’Neill Generation Next

Magazine-Client Team of the Year

Scholastic Parent & Child and P&G for Pampers -View Video

Honorable Mention:

• Food Network Magazine & Kimberly Clark for VIVA Towels -View Video

Marketers of the Year

• Steve Saunders: TechWeb -View Video • Renée Lewin: Good Housekeeping -View Video

Honorable Mentions:

• Justin Cogswell, Spark Communications -View Video
• Brad Feldman, Time Inc.
• Frank Zsoldos, Meredith Integrated Marketing

Marketing Team of the Year

Time Inc. Corporate Sales & Marketing Team

Honorable Mentions:

• The Economist Integrated Marketing Team -View Video
• Food Network Magazine Marketing Team

Most Creative Use of New Technology

Condé Nast: BMW, Gran Turismo

Honorable Mentions:

• Farm Progress Companies: The Farm Progress Show
• SAP AG: “Clear New World” Campaign

Multiple Magazine Titles

People: Maybelline, 61st Annual EMMY Awards

Honorable Mentions:

• American Express Publishing Corp. and Time Inc.: Travel + Leisure Weekend Getaways
• Hearst Integrated Media: LG: Something Better
• Hearst Integrated Media: Sears: True Blue Crew

New Event Program

Wired Café at Comic-Con

Honorable Mentions:

• Farm Progress Companies: The Farm Progress Show
• Hachette Filipacchi Media U.S.: The MOD: Matters on Design

Online Event

Bonnier Corp.: Outdoor Life’s Live Hunt

Honorable Mentions:

• Starcom USA: Sara Lee/Ball Park Campaign: Teen Partnerships Redefined
• Time Inc. Corporate Sales & Marketing: Intel What’s Next
• UBM: EE Times Virtual Conference Series

Print/Video

Inventors Digest: NCIIA Web Video Challenge

Honorable Mention:

• MONEY Magazine - “Money Tips” for Kia Motors

Print/Web

Playboy: TBS Neighbors From Hell

Honorable Mentions:

• CFO Publishing: CFO.com
• Condé Nast: Procter & Gamble, Must Have Its
• The Economist: Corporate Expectations Barometer
• Hearst Integrated Media: Chevy Traverse: Lust Haves
• Reader’s Digest Association: Maxwell House’s “Make a Good Day Great”
• Time Inc.: Intel What’s Next
• Us Weekly: Diaries of a Celebrity Mom
• WebMD: P&G Iams on WebMD

Retail/Merchandising Tie-In

Field & Stream and Outdoor Life: Gore-Tex Gear Corner Widget

Honorable Mentions:

• Brides: We Now Pronounce You Gorgeous. Clinique’s Countdown to “I Do” Planner
• People: P.S. from Aeropostale & Nickelodeon Program

Social Media Initiative

Self: Origins “Plant a Tree” Facebook Campaign

Honorable Mention:

• TechWeb: “Community in a Box” (CiaB)

Special Advertorial Section

Hearst Integrated Media: Jell-O: Red Haute Flavors of Summer

Honorable Mentions:

• Playboy: HBO 3D Centerfold
• Midwest Living/Meredith: The Great Midwest Sandwich Guide
• Women’s Health/ Rodale: Dove Project Moisturize

Total Integrated Program

The Parenting Group: 2010 JCPenney Ultimate Kid’s Closet

Honorable Mentions:

• Hearst Integrated Media: Designer Visions: Cinema Style at SOHO Mews
• Martha Stewart Living Omnimedia: Truvia Honestly Sweet
• Reader’s Digest Association: Food Network and Share Our Strength with Campbell’s “Help Grow Your Soup” campaign
• Scholastic Parents Media: Scholastic/Milk Family of the Year
• Self: Crystal Light Pure Fitness
• Sports Illustrated Golf Group: See-Try-Buy
• Successful Farming: All Around the Farm Program
• Woman’s Day: “Tickled Cranberry” for Nestlé Cranberry Raisinets

WOW Award (b2b)

Successful Farming: All Around the Farm Program

Honorable Mentions:

• Farm Progress Companies: The Farm Progress Show
• SAP AP: “Clear New World” Campaign
• TechWeb: “Community in a Box” (CiaB)

WOW Award (consumer)

Time Inc. Corporate Sales & Marketing: mine. Magazine

Honorable Mentions:

• Food Network Magazine: “Get Closer to Your Food” – with VIVA and Sunny Anderson
• Garden & Gun: The Garden & Gun Club -View Video
• Hearst Integrated Media: Designer Visions: Cinema Style at SOHO Mews
• Hearst Integrated Media: eBay 30 Days of Green
• Meredith: Meredith 360 - Maybelline New York “My Colorful Life”

min's Sweet 16

• Bill Bell, VP/Group Media Director, Deutsch
• Kathleen Brogan, Print Director, Carat
• Tom Ellingson, Senior Marketing Partnerships Coordinator, Zappos.com
• Trixie Ferguson Gray, VP, Experience Architect, Universal McCann
• Michele Fukumoto, SVP, Planning Director, ZenithOptimedia
• Eric Jillard, Department Manager, Digital Marketing & CRM, Mercedes-Benz
• Joe Kardel, Brand Manager, VIVA Towels, Kimberly-Clark Corp.
• Todd Langston, Director of Brand Marketing, Stanley Black & Decker Inc.
• Rob Master, Director of Media, No. America, Unilever
• Susan Peck SVP, Media Director, Sterling-Rice Group
• Marci Raible, SVP, Enterprise Media, Bank of America
• Leslie Reiser, Program Director, Interactive Marketing, IBM
• Tom Rodgers, Director of Marketing, Firestone Brand, Agricultural Tires
• Michelle Schechter, Media Planner, Razorfish
• Lisa Stearn, Vice President/Director, Starcom USA
• Michael Tran, Partner, JVST