Learn From the Winners
Playboy cover gets animated
Partnership primes preschoolers
Virtual closet stocks major retailer
Custom communities as models of efficiency
A shining career
Team finds "what’s next" today
Widget redefines the field
Brainy Web competition goes viral
Slick publication makes TV listings sexy
Elegant ads invite interaction
App marries makeup with environmental advocacy
Virtual home draws leisurely tours
Time Inc. brands light up red carpet
A contest with an eye for design
People goes country for the fabric of our lives
Online hunt targets readers
Celebrity lounge builds buzz for Comic-Con
A magazine that becomes fully yours
Personalized content
Jell-O get the glam treatment
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min's 2009 Integrated Marketing Awards and Sweet 16: Celebrating Resilience
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Oh, what a year it’s been. With the economy continuing to wreak havoc on the magazine advertising ecosystem, the industry has been convulsed by double-digit ad-page drops, massive downsizings and closings of publications that once showed great promise.
As budgets shrank, marketers were forced to limit their campaigns to two or three platforms as opposed to four or five. Yet even under these difficult conditions, creativity remained uncompromised; and innovation, as packaged by magazine marketers and clients, persevered and prevailed. New ideas were the driving engine behind most of the past year’s most memorable integrated efforts.
In light of such challenges, min was especially proud to toast the winners of its 2009 Integrated Marketing Awards at a special event at New York’s Grand Hyatt on Sept. 16. Sharing the stage with the IMA winners were min’s 2009 Sweet 16 honorees, a group composed of the industry’s leading media buyers and brand marketers who champion magazine brands. In a climate of digital-centric initiatives and media fragmentation, their influence cannot be underestimated. —Iris Dorbian
Read the Digital Edition of min’s Integrated Marketing Awards & Sweet 16 Issue.
See images from min’s 2009 IMA and Sweet 16 breakfast event in NYC.
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| min's Sweet 16 |
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Custom Publishing Project
Honorable Mentions:
- Hearst Integrated Media - 30 days of Fashion 2008
- Midwest Living - Michigan Travel Ideas 2009
- People Magazine - “People Celebrates the Holidays with Kraft”
- Successful Meetings (Nielsen Business Media) - South Africa Meeting & Incentive Planner’s Guide
Customized Web Site/Microsite
Honorable Mentions:
- Scholastic Inc. - Scholastic and Target: Dream in Color
- The Knot Inc. - State Farm Hot Topics Center: Engaged, Nesting & Expecting
- People en Español - Bellos 51 Program
Event
Honorable Mentions:
- Farm Journal Media - Pro Farmer Midwest Crop Tour
- Jobson Medical Information LLC -Vision Monday Global Leadership Summit
- National Geographic Global Media - Shell Innovations in Energy
- Reed Business Information - Consulting - Specifying Engineers 40 Under 40 Program
- Women's Health/Men's Health, Rodale - Women's Health Are You Game? Event
Multiple Magazine Titles
Honorable Mention:
- Rodale Inc. - Tylenol Smart & Simple 2008 Tylenol Feel Better Program
New Event Program
Honorable Mentions:
- Entrepreneur Media Inc – Entrepreneur Magazine's Entrepreneur of 2008 & Growth 2.0 Conference
- House Beautiful – The House Beautiful Kitchen of the Year 2008
- People Magazine – PEOPLE Red Carpet Fun Run
- Teen Vogue, Condé Nast Publications - Teen Vogue Haute Spot
- Washingtonian Magazine - The 2008 Best Of Washington
- Wired - Smart Home – Smart Home: Green & Wired-Honda Program
Print/Mobile
Honorable Mentions:
- Cooking Light & MyRecipes.com - Dinner Tonight Program for Unilever
- Martha Stewart Living Omnimedia - Martha Stewart Wedding's Snap-Able Issue
Print TV/Radio Bundle
Honorable Mentions:
- American Express Publishing and Time Inc. - Travel + Leisure City Guides for Infiniti
- Hearst – Sears: Re-Imagine You
- Starcom USA - Rice Krispies "Childhood is Calling"
Print/Video
Honorable Mention:
- National Geographic Global Media – Goldman Saches Eden at the End of the World
Print/Web Program/Online Program
Honorable Mentions:
- American Express Publishing and Time Inc. - Travel + Leisure City Guides for Infiniti
- Hearst Integrated Media - 30 Days of Home 2008
- Rodale, Inc - Bicycling's Tour de France
- Time Inc. Corporate Sales and Marketing - THINK. THINK AGAIN
- Wenner Media - Garage Retreat Program for Mobil 1
Retail/Merchandising Tie-In
Honorable Mentions:
- Hearst Integrated Media - 30 Days of Beauty 2008
- Martha Stewart Living Omnimedia – Estee Lauder & Martha Stewart Living - Recipe for Living Beautifully
Social Media Program
Honorable Mentions:
- Cisco and BusinessWeek - Business Exchange Partnership
- Federated Media - American Express OPEN Forum
- Successful Farming - Farmers for the Future
Special Advertorial Section
Honorable Mentions:
- Hearst Integrated Media - 30 Days of Beauty
- Hearst Integrated Media - Infiniti House of Inspiration
- Midwest Living - Tastes of Ohio
- National Geographic Global Media – Mass Mutual
- National Geographic Global Media - Siemens: Answers for the Environment
Sweepstakes/Contests
Honorable Mentions:
- National Geographic Global Media - Purell Hands-On Explorer Challenge
- Reader's Digest - Reader's Digest Presents the Dove Self-Esteem Contest
Total Integrated Program
Honorable Mentions:
- American Express Publishing and Time Inc. - Travel + Leisure City Guides for Infiniti
- Forbes - Intelligent Investing with Steve Forbes
- House Beautiful - The House Beautiful Kitchen of the Year 2008
- Sports Illustrated Group - Sports Illustrated Swimsuit 24/7
- Successful Farming - Farmers for the Future
- Vogue - Clairol & Vogue Perfect 10
- Women's Health/Men's Health, Rodale - Men’s Health Urbanathlon & Festival
Total Integrated Program for Launch
Honorable Mention:
- Washingtonian Magazine - Washingtonian Bride & Groom: Unveiled
The Wow! Award
Honorable Mentions:
- American Express Publishing and Time Inc. - Travel + Leisure City Guides for Infiniti
- Hanley Wood LLC – The Site Commander
- Hearst Integrated Media - Infiniti House of Inspiration
Top Integrated Marketing Executive
Honorable Mentions:
- Simon Leslie, Publishing Director of Ink Publishing
- Thom Allcock, Executive Director, Integrated Marketing for Wenner Media
- Alina Goncalves, Partner/Associate Director, Exchange for MindShare
- Alison Giordano, VP, Global Sponsorships, MasterCard International
- Bill Stabile, Senior Director of Brand Marketing, Siemens
- Carolyn Dubi, SVP, Director of Print, Initiative
- Carolyn Klein, Senior Director of Media, Vonage
- Donna Bruce, Purchasing Group Manager, Procter & Gamble
- Ginger Taylor-White, Print Services Director, Carat
- Jeffrey Holecko, North American Media Manager, Kimberly Clark
- Josh Martin, VP/Director of Emerging Media for ID Media
- Judi Tannenbaum, Media Manager, IBM
- Karen Finelli, VP, Group Magazine Director for Zenith
- Katie Pariseau, Marketing Manager, Integrated Marketing Solutions, Advanced Micro Devices
- Kelly Patterson, Media Supervisor, MC Media
- Len Fogge, Executive Vice President, Creating, Marketing, Research and Digital Media, Showtime Networks
- Melissa Odenbach, Associate Media Director, Starcom Worldwide
- Michael Keaveny, Media Supervisor, Razorfish
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