min’s Magazine Media Awards

min has announced the winners and honorable mentions for the 2016 Magazine Media Awards, saluting the year’s most outstanding accomplishments across the diverse universe of magazine media. Whether it’s print or digital, events, an individual or a team, these awards recognize the very best of the best.

Magazine Media executives gathered on Wednesday, June 15 at the Yale Club in New York City for a celebratory breakfast to network, share ideas and showcase their outstanding achievements over the past year.

See below for a full list of winners and honorable mentions!


2016 Honorees

Editor of the Year

Amy Odell, Cosmopolitan.com

After a four-year stint as a prolific fashion blogger for New York Magazine’s “The Cut,” where she often wrote 10-15 fun, witty posts a day, Odell was hired by Buzzfeed to start a women’s interest vertical. The position enabled her to create original content and branch out from fashion. Then, through a friend, she learned that Hearst was looking to hire an editor for Cosmopolitan.com, which was appealing because, as she has said, “I am a feminist and believe in female- targeted content.” In 2015, her first book, “Tales from the Back Row,” was published by Simon and Schuster and she deftly juggled promotional opportunities while putting her stamp on Cosmo.com. Under her watch, the site receives more than 25 million UVs/month.

 


 

Publisher of the Year

Sue Katzen, Redbook Magazine

Katzen was appointed to the role of publisher at Redbook in 2014. Prior to that, she had been associate publisher, advertising, of Cosmopolitan and Ad Director at Woman’s Day.

Katzen and her team have worked closely with the editorial side to build upon the brand’s ‘real women’ platform. In fact, Katzen has built a group focused specifically on innovative thinking and deep client relationships, leading them to a number of successful partnerships across the style & beauty, pharmaceutical, automotive, and food & beverage ad categories.

Last year, Katzen sold a cross-platform sponsorship to Dove around the Real Women Style Awards program—a nationwide search inviting readers to show off their real style for a chance to appear on the September cover of Redbook.

The 2015 program generated over 315 million program impressions and placed Redbook at the center of a timely dialogue about real women.


Unsung Hero of the Year

Abigail Cuffey, Woman’s Day

As Woman’s Day’s health director, Cuffey deftly covers major health issues, translating complicated information into understandable content and staying on top of the latest wellness trends. She not only talks the talk but walks the walk, participating in marathons and Ironman triathalons in her free time.
2016 Winners & Honorable Mentions


Advertiser Program/Partnership

Winner:

Philadelphia magazine – Audi FEASTIVAL

Audi and its Delaware Valley Audi dealers, set out to increase brand awareness of its luxury vehicles among an affluent audience in the Greater Philadelphia Region. Local dealers have had the opportunity to be aligned with several well-known chefs and restaurateurs in Philadelphia during a boom in the dining scene. The city of Philadelphia has become a destination for foodies.

As the restaurant scene has grown, Audi FEASTIVAL has grown to over 70 participating restaurants and 1,200 guests in 2015. The overall digital campaign on Phillymag.com alone over delivered by 2,517,000 impressions and each of the 4 custom content articles performed 98-99% better than any other articles during that time period.

 

Honorable Mentions:

  • Allrecipes & Swanson – Fundamentals of Flavor
  • Bloomberg Media & Glenmorangie
  • mental_floss magazine – Live Smarter Presented by Allstate
  • Time Out North America & Jagermeister – Ultimate Fall Road Trip

 


 

Art Direction—Single Article/Feature

Winner:

 

Live Happy – A Joyful Juggling Act

Live Happy had a design budget of $12,000 for its feature on actor Anthony Anderson. With that budget the magazine captured his colorful career and personality with a combination of illustration, photography and typography. The result is a package as fun as Anderson himself.

Honorable Mentions:

  • Better Homes and Gardens – 4/15 Big Blooms
  • Better Homes and Gardens – Tie One On
  • The Knot Weddings Magazine – A Delicate Dance
  • The Knot Weddings Magazine – Great Expectations
  • Weightwatchers – Forbidden Foods No More

 


 

Best Single Issue [b2b]

Winner:

 

It Is Innovation (i3) – November/December 2015

It Is Innovation (i3) is a bimonthly magazine that is distributed to the Consumer Technology Association and to key players in the consumer electronics industry. CTA represents more than 2,000 U.S. manufacturers of audio, video, digital imaging, accessories, mobile electronics, and other multimedia products that are sold through consumer channels. The magazine features key technologies in the present as well as technologies that will impact the future.

i3 explores policies that affect the tech community and analyzes the business side of all things tech. The November/December issue also featured upcoming technologies and innovations to look forward to at the brand’s annual trade show, CES, in Las Vegas every year.

Honorable Mentions:

  • Dental Product Shopper – Best Products
  • IEEE The Institute – The Startup Issue
  • It Is Innovation (i3) – November/December 2015
  • Law Enforcement Technology – April 2015

 


 

Best Single Issue [b2c]

Winner:

Marie Claire – Change Your Life Issue

As Marie Claire told readers, the Change Your Life issue was a take-charge agenda, not a to-do list. The brand has never been about dictating to readers what they should do with their lives but informing and inspiring them about what their lives can mean. This issue is filled with actionable goals and practical advice on getting it done in sections like “@Work,” “@Play,” and “@Peak.”

In @Work, Marie Claire showed readers how to build a career with side jobs, be your own boss, or establish a signature look. And in @Play, it gave advice on buying art, taking Instagram-worthy snaps, and traveling to yet-unsung destinations. And in @Peak, Marie Claire provided guides on detoxing and meditating as well as personal essays by women who tried “rewilding” (a lifestyle that involves connecting with nature) and vision-boarding in attempts to change their outlooks on life.
Honorable Mentions:

  • Harper’s Bazaar – September Issue
  • Harper’s Bazaar – Spring Fashion Issue
  • Harvard Business Review – September Issue

 


 

Best Video Series

Winner:

CURE Connections

Cure Connections, a unique video platform that provides important cancer education and support to patients and caregivers, was launched in 2015. In less than one year, Cure Connections launched 154 video segments that highlight the personal journeys of patients with cancer, to help those affected by cancer understand what to expect every step of the way and to make better informed decisions.

Honorable Mentions:

  • Meredith Corporation – L’Oreal “Follow Your Passion”
  • Professional Builder – Building Science

 


 

Best Website Design

Winner:

 

Meredith Corporation – Meredith.com

Launched in January 2015, the redesigned Meredith.com reflects Meredith’s growing media and marketing portfolio, including print, broadcast and digital properties, plus expanded digital advertising capabilities. The site provides constituents—including investors, advertisers, current and potential employees, and the media—with a comprehensive overview of the company and information on Meredith’s numerous assets.

Honorable Mention:

  • C&G Media Group

 


 

Content Marketing/Branded Content Campaign

Winner:

Allrecipes & Swanson – Fundamentals of Flavor

For “Fundamentals of Flavor,” Allrecipes partnered with Swanson to create a cross-platform experience that put Swanson products directly in the hands of the brand’s most engaged community members—Allrecipes Allstars.

The program consisted of activations across video, digital, and print, with Allrecipes Allstars serving as the cornerstone of the campaign. 93% of readers said they are likely to buy Swanson products as a result of seeing the November print creative.
Honorable Mentions:

  • Allure – P&G Prestige
  • Bloomberg Media – UBS
  • Meredith Corporation – Georgia-Pacific
  • Rachael Ray Every Day – USPS
  • TEN: The Enthusiast Network – Ford: The New Explorers
  • The Week & Zurich – The Idea Factory
  • Time Out North America – Booking.com

 


 

Contest/Sweepstakes

Winner:

Dental Product Shopper – Ultimate Office Sweepstakes

In the first month, Dental Product Shopper’s Ultimate Office Sweepstakes quickly generated 2,500 signups. Out of these signups, the brand generated over 1,000 leads for manufacturing participants.Traffic to DentalProductShopper.com has also substantially increased and it isn’t just to the signup page. Once participants are signing up, they are clicking the links on the same page that bring them to the manufacturer’s microsite page. Contest email open and click through rates surpass industry averages.
Honorable Mention:

  • Meredith Corporation – Sausage Supper Showdown

 


 

Cover Design

Winners:

Harper’s Bazaar – Rihanna/Norman Jean Roy, March 2015

Navigating the world of celebrity can be like swimming with sharks, but for Harper’s Bazaar’s March 2015 cover story, one of the world’s biggest pop stars—Rihanna—actually took the plunge, submerging herself in a tank filled with three live, eight-foot predators. And its subscriber cover, an homage to the 40th anniversary of Jaws, played off that idea daringly, as the singer was captured by photographer Norman Jean Roy reclining in a Chanel swimsuit between the teeth of a stunt shark while the real sharks circled as he shot her.

Time Out New York – Don’t blow it

Navigating the world of celebrity can be like swimming with sharks, but for Harper’s Bazaar’s March 2015 cover story, one of the world’s biggest pop stars—Rihanna—actually took the plunge, submerging herself in a tank filled with three live, eight-foot predators. And its subscriber cover, an homage to the 40th anniversary of Jaws, played off that idea daringly, as the singer was captured by photographer Norman Jean Roy reclining in a Chanel swimsuit between the teeth of a stunt shark while the real sharks circled as he shot her.

Honorable Mentions:

  • Neighborhood SEEN Magazine – October 2015
  • Successful Farming – September 2015
  • Time Out New York – Fall Fashion
  • Weightwatchers – March/ April 2015 Cover

 


 

Custom Content

Winner:

 

Time Out North America – Booking.com

Time Out and Booking.com custom content collaboration inspired consumers and social media influencers to #WingIt in 2015. Time Out answered Booking.com’s brand awareness objective by creating content opportunities across digital, print, email and social which included traveler tips for spontaneous travel.

This unique content program hit Booking.com’s major market focus in the US, through both Time Out content and social influencer content. Time Out enlisted 6 social media influencers bloggers to spread content beyond the Time Out platforms, and sent them on a spontaneous trip to the 6 cities.

 

Honorable Mention:

  • Meredith Custom Solutions – Rice Krispies

 


 

Editorial Excellence – Overall

Winners:

Gear Patrol

Founded in 2007 as a new breed of men’s lifestyle publication for affluent, active men, today, the brand has become one of the largest dedicated gathering places for guys looking to discover new ideas, products and experiences to make the most of their increasingly limited time. By the end of April 2015, the brand sold through its entire first run of 25,000 magazines via an online store (store.gearpatrol.com) and through distribution in retail stores and the team behind the magazine is on track to do the same with the second issue, which went on sale in May of this year.

Harper’s Bazaar

In 2015, Bazaar produced the biggest March and September issues in the magazine’s 148-year history, garnered numerous awards for its covers, content, design, and visuals, spread its wings with an array of vibrant extensions dedicated to visual art (Bazaar Art), home (Bazaar Gardens), and contemporary fashion (harper by Harper’s Bazaar), and published a book about all the famous faces that have graced Bazaar’s pages (Harper’s Bazaar Models, released in October by Abrams). This year, Bazaar was a National Magazine Award finalist for General Excellence—the magazine’s third such nomination in past three years. The brand’s March cover story on Rihanna—a wry homage to the 40th anniversary of Jaws for which they photographed the singer swimming in a pool with three live eight-foot sharks—was a phenomenon, generating more than 650 million media impressions, proving the magazine is as much about headline as hemlines.

Honorable Mentions:

  • AARP Bulletin
  • AARP The Magazine
  • IEEE The Institute
  • Independent Banker
  • Live Happy
  • The National Enquirer
  • Ocean Drive Magazine
  • Parks & Recreation magazine
  • Yoga Journal

 


 

Editorial Excellence- Special Section

Winner:

AARP The Magazine – Feel Great @ 50+

In “Feel Great @ 50+,” AARP provided a roadmap for readers to get healthy with a simple-to-follow eating plan, a sensible exercise program, and tips for managing stress. This 11-page Special Health Section in the magazine was complemented by a host of online components, including: fitness videos, Eat Clean, Get Lean recipes, celebrity secrets for staying fit, and much more.

The brand’s research shows that health and medicine is considered the most important information to our readers. And there was a full-scale social media campaign tied to the release of “Feel Great @ 50+” resulted in more than 2.8 million impressions on Facebook and Twitter.
Honorable Mentions:

  • GreenGale Publishing – Art of the City
  • Marie Claire – @Work

 


 

Editorial Series

Winner:

 

Marie Claire – Sex Trafficking in the U.S. Series

Senior editor Kayla Webley and freelance reporter Christa Hillstrom’s two-part series “Sex Trafficking in the U.S.” took readers to North Dakota, where a recent oil boom and surge in newly wealthy, unattached men had spurred demand for commercial sex with women who could be bought and sold as easily as one could order a pizza.

2015 was a huge year for sex trafficking and this series opened readers’ eyes to the reality of sex trafficking: that it’s happening in small town USA, to girls who look just like their daughters.
Honorable Mentions:

  • Better Homes and Gardens – I Did It
  • Family Circle – What’s Wrong with Me?
  • Fit Pregnancy and Baby
  • Marie Claire – State of Sex Series
  • The National Enquirer – Bobbi Kristina Brown
  • The National Enquirer – Charlie Sheen
  • Popsugar – Halloween

 


 

Feature

Winner:

PopularMechanics.com – The Asteroid Hunters

For “The Asteroid Hunters,” writer Josh Dean and In The Life and Times of the Stopwatch Gang travelled the globe visiting NASA’s Ames Laboratory, NASA Jet Propulsion Lab, CalTech, Lawrence Livermore Lab, and the first-ever Asteroids Day celebration in San Francisco.

Dean talked to dozens of scientists, astronomers, and researchers, all with the same message: we still don’t have a firm grasp of the millions of asteroids out there that could wipe out cities, countries, or even the entire world—and even if we can track them, we don’t really know how to stop them. From this story, a small group of heroes, dedicated citizens and scientists, all seeking in better ways to protect our planet from getting smacked with a massive bit of space rock.

Honorable Mentions:

  • Dogster – How Bad are They Really? 19 human food favorites you sneak to your dog.
  • Esquire.com – The Long Haul: One Year of Solitude on America’s Highways
  • HR Magazine – A Lot to Lose
  • Weightwatchers – Change How You See Yourself So You Can Finally Be Yourself

 


 

Integrated Marketing Campaign

Winner:

 

Rachael Ray Every Day – Horizon Organic

With the goal of moms while they’re searching for mealtime solutions, Rachael Ray Every Day and Meredith Digital developed and positioned high-impact attention grabbing Horizon Organic promotional units within the brands most desirable food content.

For the first time ever, Horizon Organic took over Rachael Ray Every Day’s April Monthly Menu with a double gatefold unit to reach readers where they look for recipe inspiration. Rachael Ray Every Day strategically positioned Horizon Organic branded content within this reader favorite editorial. The content motivated readers to open the unit while giving them a quick overview of recipes featured inside.
Honorable Mentions:

  • Allrecipes & Swanson – Fundamentals of Flavor
  • Philadelphia magazine – Delaware Valley Honda Dealers’ Driving Your Dreams

 


 

Magazine Event Marketing

Winner:

 

The Yoga Journal LIVE!

Yoga Journal decided to leverage a new online education course called Pillars of Power with one of the biggest names in yoga: Baptiste Yoga. Boldly deciding to sell the package at $499—a price point North of anything the brand had done—to add new programming to the live event and charge a premium for it rather than sell existing event registrants on this new event.

Yoga Journal met and exceeded revenue expectations, as well as drove significantly more attendee registration taking back some key marketshare. In five short months, the Baptiste model has also served as a new model for events for the brand in 2016. And for a magazine fighting for premium product and success through multi-media integration, 206 students for over $40K total sales was unprecedented.

Honorable Mentions:

  • PC Gamer – PC Gaming Show

 


 

Magazine Launch

Winner:

Gear Patrol

Founded in 2007, Gear Patrol is one of the largest dedicated gathering places for guys looking to discover new ideas, products and experiences to make the most of their increasingly limited time. The brand set out to print an initial run of 25,000 copies on Issue One on high-quality paper and to secure distribution in both boutique retail stores and mass booksellers. From a quality standpoint, Gear Patrol was able to write and shoot all 280 pages of Issue One with the same staff that produces its web content. The brand is on track to do the same for Issue Two, which hit newsstands in May 2016.

 


Magazine Relaunch

 

Winner:

Time Out Chicago

Time Out Chicago has received overwhelming feedback from both readers and advertisers since its relaunch. Revenue for the magazine has continued to increase issue on issue as well, proving this is a great resource for advertisers to connect with Time Out Chicago’s audience in another format.

 


Magazine Media Brand

Winner:

Harvard Business Review

In 2015, HBR set out to dramatically increase the number of visitors to its website as well as the number of regular visitors—those who visit 3 or more times per month. They also aimed to make the magazine even more useful and accessible to readers, and to connect ideas featured within to the broader world of ideas and experience.

The brand not only met but exceeded those goals. What’s more, HBR was on the forefront of the national conversation about the culture of overwork; offered advice on how to stay relevant in an emerging world of robots; examined why we love to hate HR (and what HR can do about it); and revisited Clay Christensen’s theory of disruptive innovation.

The brand also published a bestselling book on emotional intelligence; launched a new Must Reads of the Year compilation; and rolled out Visual Library, a subscriber-only online collection of HBR’s best charts, graphs, and slide decks.

Another change for the better: The brand restructured its social media team and increased the frequency of social posting in 2015. It created special series (such as You and Your Team) around practical topics that generated wide interest and performed better than the average HBR article. By recirculating archive articles, the brand also generated nearly 750,000 extra page views a month.

The brand also tried to make the ideas in print more useful through PowerPoint versions of articles and assessment tools.
Honorable Mentions:

  • The National Enquirer
  • POZ
  • Pure Luxury Magazine
  • Time Out New York

 


Magazine Media Event

Winner:

Inc. Magazine – GrowCo

The Grow Your Company Conference is a three-day event catered to entrepreneurs and business leaders who want to achieve sizable growth. GrowCo gathers some of the most innovative entrepreneurs out there to create a network that is continuously thinking of ways to grow their business ventures. These influencers have conquered the pivot in explosive ways and want to share how they did it with others.

GrowCo is Inc.’s second largest conference with over 700 in attendance, switching locations every two years. The brand measures success through the encounters attendees, sponsors, and Inc. have.
Honorable Mentions:

  • Inc. Magazine – Inc. Women’s Summit
  • Philadelphia magazine – Best of Philly® Soiree

 


 

Magazine Redesign

Winner:

Dental Product Shopper

Dental Product Shopper wasn’t fooling around when it set out to redesign its magazine. It was a complete overhaul that began with over a year’s worth of research and testing. First the magazine changed its logo and reduced its color palate from four colors to two. It then updated every internal section to give it a more contemporary feel and offered readers better navigation. Finally, it focused on the cover, in order to better convey to readers why they have to open the issue with better cover lines and more provocative images.

Honorable Mention:

  • IEEE – Antennas & Propagation

 

Native Advertising Content

Winner:

Popsugar – Hilton/OMD Find Your Happy

POPSUGAR Insights ‘Happiness Project’ study identified that nearly 94% of women find happiness through the exploration of new places. In addition, 70% of women take action after viewing travel related content; including sharing the content across social media. It used these insights and leveraged its video production unit and editorial knowhow to work with partner Hilton to build out a native package with over 100 pieces of multiplatform content that resonated with readers and delivered for its partner.

Honorable Mentions:

  • Allrecipes & Swanson – Fundamentals of Flavor
  • Meredith Corporation – Georgia-Pacific

 


 

New Magazine

Winner:

 

Lonely Planet

As a brand, Lonely Planet aims to guide consumers from start to finish on their travel journeys, through a mix of content across different channels, including guide and trade books, social media, mobile apps, and online content.

The magazine is a new part of this mix—providing a meaningful opportunity to deepen engagement with brand fans and reach new readers through immersive, long-form stories; accessible and inspirational travel ideas; and rich photography. Lonely Planet used a combination of public relations, social media, direct marketing, point of sale, app stores, and social media to announce the magazine launch.
Honorable Mentions:

  • Gear Patrol
  • TEN: The Enthusiast Network – Roadkill

 


 

Overall Magazine Design

Winner:

Harper’s Bazaar

March is a big month for fashion magazines and Harper’s Bazaar wanted its issue to stand out. The issue is filled with the brand’s signature bold and vivid photography and imagery that perfectly complements the content. It’s an issue that lives up to the demands of one of magazine media’s biggest months.

 


 

Overall Use of Social Media

Winner:

 

Seventeen.com

Last year, Seventeen.com nearly doubled year-over-year traffic, surpassing 10MM unique visitors four times in 2015, with 78% of traffic coming from social media, primarily from Facebook. But that only scratches the surface. Seventeen.com is extremely active on Instagram and Snapchat, and has become a go-to social source for millions of teens. Likewise, it leverages influencers and timely events to deliver the most relevant content to its followers.

Honorable Mentions:

  • Cosmopolitan.com
  • D Magazine
  • Delish

 

Single Article

B2B Winner:

HR Magazine – A Remarkable Transformation

HR Magazine has the largest circulation of any human resources publication in the world. As the flagship publication for the Society for Human Resource Management, it’s distributed to more than 275,000 members in over 160 countries. The brand’s September cover story “A Remarkable Transformation,” sought to educate readers about the quickly changing legal landscape regarding transgender individuals in the workplace.

More than 20 states and many municipalities have recently expanded their anti-discrimination protections to include transgender individuals. The brand’s intent was to share practical advice that would help HR professionals to lead with compassion and minimize risk for their companies.

 

B2C Winner:

 

Marie Claire – Mean Girls of the ER

The goal of “Mean Girls of the ER” was to bring awareness to the rampant bullying culture nurses and patients are subjected to in this country. In exposing this unchecked bullying, Alexandra Robbins brought to light a hidden problem that puts millions of American lives in danger every day.

Robbins interviewed more than 100 nurses in order to determine that this was a widespread phenomenon. She contacted nurses at various levels: faculty members, bedside, advanced practice, managers, and more. The story was shared online almost 90,000 times with hundreds of commenters detailing their own harrowing experiences.

Honorable Mentions:

  • Better Homes and Gardens – Tie One On
  • Family Circle – A Recipe for Happiness
  • Family Circle – This Is Not a Puff Piece
  • Law Enforcement Technology – Naloxone on Duty
  • Marie Claire – Iraq’s Most Wanted Woman
  • The National Enquirer – Apple Labor
  • The National Enquirer – Charlie Sheen Scandal
  • Women in Engineering Magazine – High-Tec Help for the Harvard Program

 


 

Use of Photography

Winner:

Weightwatchers – Want Fries with That?

For Weightwatcher’s March/April issue, it wanted photography that would bring recipes to life and excite readers enough to try them out. The brand also wanted the images to be authentic and not over-produce. In the brand’s words “our food looks lived in, and imperfect, sensual and communicates a real-life, positive, and intimate signal to the reader.”

Honorable Mentions:

  • AARP The Magazine – October/November 2015
  • Harper’s Bazaar – March 2015 and September 2015

 


 

Website

Winner:

 

Delish

Delish’s content strategy for its website is to offer “something for everyone.” Whether it’s recipes or food porn, the brand is focused on delivering content for people who love to eat. It also mixes content formats, with an emphasis on video that helps drive more engagement and encourages visitors to keep coming back. In just one year the brand increased video views by 120,000%, which generated 500,000 shares a month.

Honorable Mentions:

  • Cosmopolitan.com
  • ELLE.com
  • Harvard Business Review

 

Questions? Contact Danielle Sikes at dsikes@accessintel.com or 203.899.8433.