Author > Jameson Doris
block-of-magazines

A Look at the Benefits of the MPA's New Promotional Campaign

“Magazine Media. Better. Believe it,” an industry-wide advertising campaign, spearheaded by MPA rolls out this month in both print and digital. Meredith Corp.—one of 30 companies participating in the campaign—has 16 brands that will run ads, which are slated to be produced through March 2018. The central theme of the…

S.I. Newhouse featured

S.I. Newhouse Jr., Longtime Chairman of Condé Nast, Dead at 89

Samuel Irving "S.I." Newhouse Jr., one of the giants of the magazine publishing industry, passed away on Sunday, just four days after another iconic figure, Hugh Hefner, died last week. Newhouse's family confirmed that he died in his New York home "after a long illness." Newhouse, together with his brother Donald,…

Coors Light VR featured

Time Inc., Coors Light Team up on a College Football VR Initiative

Time Inc. has signed on with Coors Light to bring virtual reality to college football fans. Those fans who are 21 and older will get access to some of the sport's most legendary athletic programs—starting with the University of Texas and the University of Southern California. Experiences are available via…

out of office featured john graney

How Bonnier's John Graney Spends His Downtime

John Graney, a 20-year industry veteran, currently serves as Bonnier Corp.’s VP of integrated sales. The Long Island native took on this role in 2014. Graney, who has sold award-winning programs such as Field & Stream’s Heroes of Conservation and Outdoor Life’s Top 25, is credited with the creation of the…

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Time Unpacks the Social Strategy Behind New FIRSTS Project

Time recently rolled out FIRSTS, an impressive multimedia project highlighting 46 women who've broken barriers across various fields. The project includes an interactive site, short films, candid interviews, portraits, a social media campaign and, later this month, a hardcover book, featuring female athletes, scientists, lawmakers, entertainers and entrepreneurs who have…

Edward Rosenthal cover

Edward Felsenthal Succeeds Nancy Gibbs as Time's Editor-in-Chief

In a whirlwind week for magazine media that saw some of the top editors in the industry stepping down, including Vanity Fair’s Graydon Carter and Elle’s Robbie Myers, Nancy Gibbs also departed Time. Now, in a development coming this morning, Edward Felsenthal has been named the new editor-in-chief of Time.…

august confidence featured

August Marks Another Month of Tepid Confidence in Ad Business

The trend line is only becoming more clear. With a strong indication that confidence lies in digital, with several executives noting that they are "100% confident" in their digital businesses, overall confidence in the industry remains lukewarm at best. One CEO summed it up nicely saying, "my confidence level hasn’t…

Facebook Watch

Behind Hearst's Facebook Watch Programming Strategy

Hearst Magazines Digital Media's new series 'Wiki What?' premiered its first episode last week initially on the Facebook Watch platform. Hosted by comedian Josh Gondelman, a writer on HBO’s "Last Week Tonight with John Oliver," the weekly, five-episode show features an array of celebrity guests and, similar to the company's other…

Mara Santilli headshot

Rising Stars: Shape's Mara Santilli Wants Magazine Media to Get Real

Creatively, at Meredith, writers are often given far more freedom than if they were to produce content for some legacy publishers. Mara Santilli, editorial assistant at Shape magazine, says this is one of the great joys of writing for the Meredith title. Working at Shape has presented some great opportunities for…

Rising Stars: Danny Debold Looks to Replicate Good Ideas at TMB

Trusted Media Brands has been killing it in digital lately. Since doubling its digital team this year, the company has increased content creation and SEO capabilities, and last month, Reader's Digest was the most engaged brand on Instagram with a 383% increase in engagement activity, according to our Social Media Boxscores.…